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October 4-8, 2010


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week October 4-8, 2010

Total Viewers

1. Y&R 4,974,000 (+39,000/+29,000)

2. B&B 3,120,000 (-37,000/-138,000)

3. GH 2,571,000 (+125,000/+61,000)

4. OLTL 2,559,000 (+256,000/+157,000)

5. AMC 2,431,000 (+102,000/-42,000)

6. DAYS 2,338,000 (-70,000/-677,000)

HH

1. Y&R 3.5/12 (same/-.1)

2. B&B 2.2/8 (same/-.1)

3. GH 1.9/6 (+.1/same)

3. OLTL 1.9/7 (+.2/same)

5. AMC 1.8/6 (same/-.1)

6. DAYS 1.7/6 (-.1/-.5) <- ties low rating (Last time: September 20-24, 2010)

Women 18-49 Viewers

1. Y&R 1,013,000 (+21,000/-110,000)

2. GH 828,000 (-23,000/-68,000)

3. OLTL 714,000 (+57,000/-36,000)

4. DAYS 667,000 (-11,000/-282,000)

5. B&B 666,000 (+52,000/-27,000)

6. AMC 581,000 (-5,000/-128,000)

Women 18-49 Rating

1. Y&R 1.5/10 (same/-.2) <- ties low rating (2nd straight week)

2. GH 1.3/8 (same/-.1)

3. OLTL 1.1/7 (+.1/same)

4. DAYS 1.0/7 (same/-.4)

4. B&B 1.0/7 (+.1/same)

6. AMC 0.9/6 (same/-.2)

Girls 12-17 Viewers

1. Y&R 35,000 (+2,000/-4,000)

2. GH 21,000 (+6,000/-10,000)

2. DAYS 21,000 (+3,000/-7,000)

4. OLTL 19,000 (+10,000/-9,000)

5. B&B 17,000 (-13,000/-10,000)

6. AMC 16,000 (+11,000/+4,000)

Women 18-34 Rating

1. GH 0.8/5 (-.1/-.2)

1. Y&R 0.8/6 (same/-.3) <- ties low rating (2nd straight week)

3. DAYS 0.6/4 (-.1/-.4) <- new low

3. OLTL 0.6/4 (+.1/-.2)

5. B&B 0.5/3 (same/-.2)

5. AMC 0.5/4 (same/-.3) <- ties low rating (7th straight week)

Men 18+ Viewers

1. Y&R 1,138,000 (+22,000/-30,000)

2. B&B 629,000 (+1,000/-37,000)

3. DAYS 477,000 (-89,000/-18,000)

4. GH 468,000 (+40,000/+29,000)

5. AMC 437,000 (+24,000/-51,000)

6. OLTL 434,000 (+34,000/+8,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,394,000

Tuesday: 1.8/2,267,000

Wednesday: 1.8/2,483,000

Thursday: 1.8/2,401,000

Friday: 1.8/2,612,000

B&B

Monday: 2.2/3,068,000

Tuesday: 2.2/3,135,000

Wednesday: 2.2/3,126,000

Thursday: 2.3/3,205,000

Friday: 2.2/3,065,000

DAYS

Monday: 1.8/2,409,000

Tuesday: 1.7/2,207,000

Wednesday: 1.8/2,448,000

Thursday: 1.7/2,279,000

Friday: 1.7/2,348,000

GH

Monday: 2.0/2,738,000

Tuesday: 1.9/2,676,000

Wednesday: 1.9/2,527,000

Thursday: 1.8/2,500,000

Friday: 1.7/2,413,000

OLTL

Monday: 2.0/2,621,000

Tuesday: 1.9/2,604,000

Wednesday: 2.0/2,666,000

Thursday: 1.8/2,495,000

Friday: 1.7/2,410,000

Y&R

Monday: 3.6/5,144,000

Tuesday: 3.3/4,877,000

Wednesday: 3.5/5,081,000

Thursday: 3.4/4,770,000

Friday: 3.5/4,997,000

----------------------

For the SEASON September 20, 2010 through October 10, 2010

HH

1. Y&R 3.5

2. B&B 2.2

3. GH 1.9

4. DAYS 1.8

4. AMC 1.8

4. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.3

3. DAYS 1.1

3. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

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http://tvbythenumbers.com/2010/10/15/general-hospital-is-the-weeks-no-1-daytime-program-in-women-18-34/68227

ABC is Daytime’s No. 1 Network Among Women 18-49 for the

6th Consecutive Week, and Also Scores Top Rank in Women 18-34

“General Hospital” is the Week’s No. 1 Daytime Program in Women 18-34

“General Hospital,” “The View” and “One Life to Live” Stand Among

Daytime’s Top 5 Programs Among Key Women 18-34 and Women 18-49

ABC Daytime

ABC ranked as Daytime’s No. 1 network for the 6th straight week among target Women 18-49 (1.1 rating/712,000), and delivered the week’s top post as well among Women 18-34 (0.7 rating/225,000).

“General Hospital” stood as Daytime’s No. 1 program among Women 18-34 (0.8 rating/276,000 – tie).

ABC delivered 3 of Daytime’s Top 5 programs among Women 18-49 with “General Hospital” (No. 2 – 1.3 rating/828,000), “The View” (No. 3T – 1.1 rating/726,000) and “One Life to Live” (No. 3T – 1.0 rating/714,000).

Among Women 18-34, ABC aired 3 of Daytime’s Top 5 programs with “General Hospital” (No. 1T 0.8 rating/276,000), “One Life to Live” (No. 4T – 0.6 rating/222,000) and “The View” (No. 4T – 0.6 rating/220,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 4, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.45 million No. 1 ABC 1.1/712,000

No. 2 ABC 2.74 million No. 2T NBC 1.0/667,000

No. 3 NBC 2.34 million No. 2T CBS 1.0/631,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.5/1.01 million

General Hospital ABC 1.3/828,000

The View ABC 1.1/726,000

One Life to Live ABC 1.1/714,000

Days of Our Lives NBC 1.0/667,000

Bold and the Beautiful CBS 1.0/666,000

Price is Right 1/2 CBS 1.0/661,000

Source: NTI, Live + Same Day: Week of 10/4/10. All ranks/ties based on rating unless otherwise noted. ”Price is Right” is average from 11:00 a.m. – 12:00 p.m.

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1.(1) Y&R 1.5 (SAME)/1.01 (+18,000 Est.)

2.(2) GH 1.3 (SAME) /828,000 (-23,000)

3.(3) OLTL 1.1 (+.1)/714,000 (+57,000)

4.(3) DOOL 1.0 (SAME)/667,000 (-11,000)

4.(5) B&B 1.0 (+.1)/666,000 (+52,000)

Est--> 6.(5) AMC 0.9 (SAME) 580,000 (-6,000)

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Not to take away from KZ, but OLTL gained 83,000 viewers the week before she aired. It appears on upswing if it gained viewers as stories are finally reaching a climax.

Be interested to see what dailies look like. Oct 4th should have been a big day with Tea calling Todd, Dani's escape, John finding Greg in St. Kitts, and of course the Viki vs Echo showdown.

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