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May 17-21, 2010


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Numbers are based on Live+Same Day ratings

Ratings for the week May 17-21, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,095,000 (-18,000/+221,000)

2. B&B 3,246,000 (+59,000/-123,000)

3. DAYS 2,552,000 (+108,000/+25,000)

4. GH 2,499,000 (-199,000/-51,000)

5. AMC 2,460,000 (-40,000/-58,000)

6. OLTL 2,341,000 (-75,000/-219,000)

7. ATWT 2,226,000 (-11,000/-168,000)

HH

1. Y&R 3.7/13 (same/+.2)

2. B&B 2.4/8 (+.1/-.1)

3. DAYS 1.9/7 (+.1/same)

3. AMC 1.9/7 (same/same)

3. GH 1.9/6 (same/-.1)

6. OLTL 1.8/6 (same/-.1)

7. ATWT 1.7/6 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,163,000 (-33,000/+78,000)

2. GH 848,000 (-76,000/-57,000)

3. OLTL 735,000 (+11,000/-113,000)

4. DAYS 710,000 (+85,000/-92,000)

5. B&B 678,000 (-10,000/-13,000)

6. AMC 635,000 (-16,000/-158,000)

7. ATWT 519,000 (-1,000/-11,000)

Women 18-49 Rating

1. Y&R 1.8/12 (same/+.2)

2. GH 1.3/8 (-.1/-.1)

3. OLTL 1.1/7 (same/-.2)

3. DAYS 1.1/7 (+.2/-.1)

5. B&B 1.0/7 (same/same)

5. AMC 1.0/6 (same/-.2)

7. ATWT 0.8/5 (same/same)

Girls 12-17 Viewers

1. Y&R 44,000 (+19,000/+26,000)

2. B&B 40,000 (+21,000/+23,000)

3. GH 28,000 (-5,000/-21,000)

3. OLTL 28,000 (+3,000/+1,000)

5. ATWT 21,000 (+12,000/+4,000)

6. AMC 12,000 (-3,000/+4,000)

7. DAYS 5,000 (same/-37,000)

Women 18-34 Rating

1. Y&R 1.0/7 (same/-.1)

2. DAYS 0.9/6 (+.1/-.1)

2. GH 0.9/6 (-.1/-.1)

4. AMC 0.7/5 (same/-.2)

4. OLTL 0.7/5 (same/-.2)

6. B&B 0.6/4 (same/same)

7. ATWT 0.4/3 (same/-.1)

Men 18+ Viewers

1. Y&R 1,146,000 (+31,000/+42,000)

2. B&B 694,000 (-2,000/-24,000)

3. AMC 516,000 (+43,000/+55,000)

4. GH 487,000 (-36,000/+101,000)

5. DAYS 473,000 (-52,000/+3,000)

6. OLTL 430,000 (+9,000/+19,000)

7. ATWT 419,000 (-13,000/-69,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

# Monday: 2.0/2,702,000

# Tuesday: 1.9/2,612,000

# Wednesday: 1.8/2,478,000

# Thursday: 1.7/2,212,000

# Friday: 1.8/2,294,000

ATWT

# Monday: 1.8/2,351,000

# Tuesday: 1.6/2,168,000

# Wednesday: 1.6/2,278,000

# Thursday: 1.6/2,164,000

# Friday: 1.6/2,167,000

B&B

# Monday: 2.5/3,338,000

# Tuesday: 2.4/3,324,000

# Wednesday: 2.4/3,423,000

# Thursday: 2.3/3,073,000

# Friday: 2.2/3,073,000

DAYS

# Monday: 2.0/2,587,000

# Tuesday: 1.8/2,387,000

# Wednesday: 2.0/2,622,000

# Thursday: 1.8/2,651,000

# Friday: 1.9/2,511,000

GH

# Monday: 1.9/2,610,000

# Tuesday: 1.9/2,465,000

# Wednesday: 1.9/2,673,000

# Thursday: 1.8/2,394,000

# Friday: 1.8/2,354,000

OLTL

# Monday: 1.8/2,446,000

# Tuesday: 1.9/2,497,000

# Wednesday: 1.9/2,467,000

# Thursday: 1.6/2,133,000

# Friday: 1.7/2,161,000

Y&R

# Monday: 3.8/5,187,000

# Tuesday: 3.7/5,264,000

# Wednesday: 3.6/5,060,000

# Thursday: 3.6/4,985,000

# Friday: 3.6/4,979,000

-------------------------------------

For the SEASON September 21, 2009 through May 16, 2010

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

6. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 0.9

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Let's see if OLTL's musical paid off or not.

I'm not sure it did. However, Wednesday, Thursday, and Friday's shows were pretty good with the end of Teen Jess, the end of Markko/Langston/Ford, and the end of Marty/John/Natalie. All those stories came to pretty satisfying conclusions. That's why I'm hoping ratings went up.

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Let's see if OLTL's musical paid off or not.

I'll bet the musical sunk OLTL; ATWT did something similiar with the Lisa 50th thing but all the old folks might have tuned in for what turned out to be a painful mess.

Wow...GL was beating Days back in 93? By then,many staions had already moved the show into an AM slot. In that year, what was NBC doing after AW? Was Santa Barbbara still on?

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I'll bet the musical sunk OLTL; ATWT did something similiar with the Lisa 50th thing but all the old folks might have tuned in for what turned out to be a painful mess.

Wow...GL was beating Days back in 93? By then,many staions had already moved the show into an AM slot. In that year, what was NBC doing after AW? Was Santa Barbbara still on?

Santa Barbara went off the air in January 1993. It would have been listed in the ratings if it had still been on that week ;)

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Based on ABC's press release:

Women 18-49 Rating:

1. Y&R 1.8

2. GH 1.3

3. OLTL 1.1

3. DAYS 1.1

5. AMC 1.0

5. B&B 1.0

7. ATWT

Women 18-49 Viewers

1. Y&R 1.16 million

2. GH 848,000

3. OLTL 735,000

4. DAYS 710,000

5. B&B

6. AMC 637,000

7. ATWT

PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -

ABC DAYTIME RATINGS (WK OF 5/17)

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Fringe Ratings Report: ABC Daytime Programming - Week of May 17, 2010

ABC is Daytime's No. 1 Network with Women 18-49

"One Life to Live" Posts the Show's Best Ratings in

More Than 2 Months in Women 18-49 and Women 18-34

ABC Delivers 3 of Daytime's Top 4 Programs

in Women 18-49 and 4 of the Top 5 in Women 18-34

ABC Daytime

* ABC ranked as Daytime's No. 1 network with Women 18-49 (1.1 rating/753,000 - tie).

* "One Life to Live" hit a 10-week high in Women 18-34 (0.7 rating/247,000 - tie) and Women 18-49 (1.1 rating/735,000 - tie) - since week of 3/8/10.

* In Women 18-49, "General Hospital" (No. 2 - 1.3 rating/848,000), "The View" (No. 3 - 1.2 rating /792,000) and "One Life to Live" (No. 4T - 1.1 rating/735,000) placed in Daytime's Top 4 programs.

* In Women 18-34, "General Hospital" (No. 2T - 0.9 rating/316,000), "The View" (No. 5T - 0.7 rating/253,000), "One Life to Live" (No. 5T - 0.7 rating/247,000) and "All My Children" (No. 5T - 0.7 rating/229,000) ranked among Daytime's Top 5 programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of May 17, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.54 million No. 1 ABC 1.1/753,000

No. 2 ABC 2.70 million No. 2 CBS 1.1/710,000

No. 3 NBC 2.55 million No. 3 NBC 1.1/696,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.16 million

General Hospital ABC 1.3/848,000

The View ABC 1.2/792,000

One Life to Live ABC 1.1/735,000

Days of Our Lives NBC 1.1/710,000

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Theres an error in the press release. Says NBC averaged 696,000 viewers in W18-49 but the Top 5 shows DAYS at 710,000. Im just guessing the 710,000 is right because that sounds more like a 1.1 rating. Probably CBS averaged 696,000 viewers in the W18-49 demo. Damn thats low. How much lower did ATWT go?

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Theres an error in the press release. Says NBC averaged 696,000 viewers in W18-49 but the Top 5 shows DAYS at 710,000. Im just guessing the 710,000 is right because that sounds more like a 1.1 rating. Probably CBS averaged 696,000 viewers in the W18-49 demo. Damn thats low. How much lower did ATWT go?

Yeah, I saw that, and figured the same thing....the CBS and NBC averages were likely switched by mistake.

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I'll bet the musical sunk OLTL; ATWT did something similiar with the Lisa 50th thing but all the old folks might have tuned in for what turned out to be a painful mess.

Wow...GL was beating Days back in 93? By then,many staions had already moved the show into an AM slot. In that year, what was NBC doing after AW? Was Santa Barbbara still on?

Santa Barbara was cancelled in 93. After AW, NBC premired Sunset Beach. However, lower ratings is the case all around. For example, Survivor's finale in 2000 drew over 50 million viewers. This last edition which easliy won Thursday nights and its timeslot every week, drew about 14 million viewers. (http://en.wikipedia.org/wiki/Survivor_(U.S._TV_series) People have too many alternatives to television to watch anything, especially live, for it to registere on Nielsens.

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