Members Lucid Posted March 19, 2010 Members Share Posted March 19, 2010 EWAusielloFiles This Just In: NBC renews DAYS OF OUR LIVES through 2010-2011 season. 9 minutes ago via web http://twitter.com/EWAusielloFiles More... NBC has picked up daytime drama “Days of our Lives” for its 45th season, keeping the long-running show on the network through the 2010-11 television season. Despite the cancellation of other soaps, especially on CBS, the network said Days has shown year-to-year increases in key female demographics. It first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. It's currently tied for #2 for the season among all daytime dramas in women 18-49 and women 18-34. Through 25 weeks of the 2009-10 season, Days is averaging 3.3 million viewers, its highest average at this point in the season in three years and a 10% increase over its audience of one year ago, according to Nielsen Media Research. Days of our Lives is produced by Corday Productions in association with Sony Pictures Television. http://www.deadline.com/2010/03/nbc-renews-days-of-our-lives-thru-2011/?utm_source=twitterfeed&utm_medium=twitter Link to comment Share on other sites More sharing options...
Members bellcurve Posted March 19, 2010 Members Share Posted March 19, 2010 *crow, meet mouth* Link to comment Share on other sites More sharing options...
Members DaytimeFan Posted March 19, 2010 Members Share Posted March 19, 2010 And they said it couldn't be done! Wonderful news! Link to comment Share on other sites More sharing options...
Members bellcurve Posted March 19, 2010 Members Share Posted March 19, 2010 Come on in Phoenix and say "I told you so." You know you want to! Link to comment Share on other sites More sharing options...
Members PhoenixRising05 Posted March 19, 2010 Members Share Posted March 19, 2010 I'm not shocked. I know NBC is dumb as hell but no way they could justify letting it go given how well it did last year, especially not when the rest of the network is in the toilet. Plus, all they did was pick up the one year option that was put in the last deal. NBC may want to focus on primetime and worry about daytime later, especially with Days keeping it's budget in check and making a profit. I just worry now that NBC will want Days to do even more then it has and I'm not sure it can in the current ratings climate. Also, I'm sad that it wasn't a multi-year renewal. I remember there was a SON tweet that alluded to a good chance at that. Link to comment Share on other sites More sharing options...
Members Y&RWorldTurner Posted March 19, 2010 Members Share Posted March 19, 2010 To be fair, all this means is that the one year renewal option from the last contract was picked up. Still good news, I guess, nonetheless. No show is going to ever get a multi-year renewal again. Link to comment Share on other sites More sharing options...
Members PhoenixRising05 Posted March 19, 2010 Members Share Posted March 19, 2010 LOL! I don't think I have to. Most people figured it was a given. Link to comment Share on other sites More sharing options...
Members dragonflies Posted March 19, 2010 Members Share Posted March 19, 2010 I completely agree! I'm not shocked either. NBC would have been STUPID not to renew it Link to comment Share on other sites More sharing options...
Members bellcurve Posted March 19, 2010 Members Share Posted March 19, 2010 I, for sure, thought SONY might push to have both of their soap properties on the same network. It would have been an interesting strategy, but DAYS would have suffered if it were moved out of it's comfortable noon slot. Too bad they can't tape the show in HD. Link to comment Share on other sites More sharing options...
Members Y&RWorldTurner Posted March 19, 2010 Members Share Posted March 19, 2010 With that Pepto Bismal meets Target lighting design? Link to comment Share on other sites More sharing options...
Members soapfan770 Posted March 19, 2010 Members Share Posted March 19, 2010 Either way, it's great news. I still enjoy and watch Days and I'm glad Tomlin has Days pretty much in check--a balanced budget and some actual ratings growth. I sincerely hope it continues. Link to comment Share on other sites More sharing options...
Members Lucid Posted March 19, 2010 Author Members Share Posted March 19, 2010 I didn't think it was a given that the show would continue, but am glad it did. The last thing we needed was another soap being cancelled Link to comment Share on other sites More sharing options...
Members Khan Posted March 19, 2010 Members Share Posted March 19, 2010 Renewal, for lack of a better word, was a lock, IMO. DAYS is holding its own at a time when other soaps, especially the ABC ones, aren't. Although, from a creative standpoint, there's still a ton of room of improvement, it's nice to see this vote of confidence from the network. Keep it up, Gary Tomlin! Link to comment Share on other sites More sharing options...
Members PhoenixRising05 Posted March 19, 2010 Members Share Posted March 19, 2010 Oh, that could still happen (not saying I want it to happen but just for conversation's sake). It's only a one year option. If anything, it may be smarter to move Days to another network after this one year rather then having it fly over to CBS on the heels of ATWT's cancellation or after a possible OLTL one on ABC. If Days or any other soap ever changed networks, it would be best to wait a period of time if it would replacing another soap in their time slot. Link to comment Share on other sites More sharing options...
Members Eric83 Posted March 19, 2010 Members Share Posted March 19, 2010 Wonderful news! Never had a doubt in my mind. Link to comment Share on other sites More sharing options...
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