December 4-8, 2006

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week December 4-8, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,112,000 (-333,000/-355,000)

2. B&B 3,853,000 (-204,000/-570,000)

3. GH 3,315,000 (-20,000/-309,000)

4. DAYS 3,159,000 (-106,000/-125,000)

5. AMC 3,045,000 (-40,000/-315,000)

6. ATWT 3,015,000 (-121,000/-629,000) <----- new record low

7. OLTL 2,968,000 (-48,000/-287,000)

8. GL 2,827,000 (-78,000/-198,000)

9. PSNS 1,936,000 (-22,000/-170,000)

HH

1. Y&R 4.0/14 (-.2/-.3)

2. B&B 3.0/10 (-.1/-.4)

3. GH 2.6/8 (same/-.4)

4. DAYS 2.5/8 (same/-.1)

5. OLTL 2.4/8 (same/-.3)

5. AMC 2.4/8 (-.1/-.3)

5. ATWT 2.4/8 (-.1/-.4)

8. GL 2.2/7 (-.1/-.1)

9. PSNS 1.6/5 (+.1/-.1)

Women 18-49 Viewers

1. Y&R 1,122,000 (-209,000/-189,000)

2. GH 1,188,000 (-44,000/-208,000)

3 .DAYS 1,181,000 (+9,000/-11,000)

4. OLTL 1,037,000 (-81,000/-211,000)

5. AMC 905,000 (-109,000/-310,000)

6. PSNS 883,000 (+54,000/+46,000)

7. B&B 789,000 (-163,000/-336,000)

8. ATWT 717,000 (-75,000/-245,000)

9. GL 726,000 (-68,000/-106,000)

Women 18-49 Rating

1. DAYS 1.8/12 (same/same)

2. GH 1.8/11 (-.1/-.3)

3. Y&R 1.7/11 (-.3/-.3) <------- new low rating

4. OLTL 1.6/10 (-.1/-.3)

5. AMC 1.4/9 (-.1/-.5) <-------- ties low rating

6. PSNS 1.3/9 (same/same)

7. B&B 1.2/8 (-.2/-.5) <-------- new low rating

8. ATWT 1.1/7 (-.1/-.4) <------- ties low rating

9. GL 1.1/7 (-.1/-.2)

Girls 12-17 Viewers

1. PSNS 78,000 (+23,000/+18,000)

2. DAYS 66,000 (-4,000/+15,000)

3. GH 61,000 (-2,000/-7,000)

4. Y&R 30,000 (-6,000/-5,000)

5. GL 28,000 (+4,000/+12,000)

6. OLTL 26,000 (-11,000/-20,000)

7. AMC 20,000 (+11,000/-18,000)

8. B&B 15,000 (-10,000/-8,000)

9. ATWT 13,000 (-4,000/-7,000)

Women 18-34 Rating

1. DAYS 1.8/12 (+.2/-.1)

2. PSNS 1.5/10 (+.2/same)

3. GH 1.3/8 (-.1/-.3)

4. Y&R 1.2/8 (-.1/-.3)

5. OLTL 1.1/7 (-.1/-.2)

6. AMC 0.9/6 (-.2/-.4)

7. ATWT 0.7/4 (-.1/-.6)

7. GL 0.7/4 (same/-.5)

9. B&B 0.6/4 (-.2/-.8)

Men 18+ Viewers

1. Y&R 1,306,000 (-8,000/-39,000)

2. B&B 908,000 (-8,000/-149,000)

3. AMC 666,000 (+50,000/+14,000)

4. ATWT 655,000 (-25,000/-168,000)

5. DAYS 636,000 (-24,000/31,000)

6. GH 606,000 (+75,000/+110,000)

7. GL 585,000 (-27,000/-99,000)

8. OLTL 567,000 (+89,000/+73,000)

9. PSNS 410,000 (-9,000/-25,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.5/3,138,000

Tuesday: 2.5/3,199,000

Wednesday: 2.4/2,982,000

Thursday: 2.3/2,798,000

Friday: 2.4/3,105,000

ATWT

Monday: 2.3/2,940,000

Tuesday: 2.4/3,059,000

Wednesday: 2.4/2,972,000

Thursday: 2.4/3,033,000

Friday: 2.4/3,073,000

B&B

Monday: 3.0/3,884,000

Tuesday: 3.1/4,024,000

Wednesday: 2.9/3,499,000

Thursday: 3.0/3,915,000

Friday: 3.1/3,944,000

DAYS

Monday: 2.7/3,493,000

Tuesday: 2.5/3,146,000

Wednesday: 2.4/2,923,000

Thursday: 2.5/3,141,000

Friday: 2.4/3,093,000

GH

Monday: 2.6/3,372,000

Tuesday: 2.7/3,486,000

Wednesday: 2.7/3,338,000

Thursday: 2.5/3,116,000

Friday: 2.5/3,260,000

GL

Monday: 2.2/2,771,000

Tuesday: 2.2/2,861,000

Wednesday: 2.2/2,700,000

Thursday: 2.3/2,886,000

Friday: 2.3/2,919,000

OLTL

Monday: 2.4/3,014,000

Tuesday: 2.4/3,116,000

Wednesday: 2.4/2,978,000

Thursday: 2.2/2,712,000

Friday: 2.4/3,018,000

PSNS

Monday: 1.7/2,120,000

Tuesday: 1.5/1,818,000

Wednesday: 1.4/1,606,000

Thursday: 1.7/2,163,000

Friday: 1.5/1,972,000

Y&R

Monday: 4.0/5,255,000

Tuesday: 4.2/5,449,000

Wednesday: 3.9/4,790,000

Thursday: 4.1/5,330,000

Friday: 3.7/4,737,000

----------------------

For the SEASON September 18, 2006 through December 10, 2006

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.6

3. ATWT 2.5

5. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.3

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.1

2. GH 1.9

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.5

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

--------------------------------------

NBC Press Release

'DAYS OF OUR LIVES' TIES FOR DAYTIME'S #1 SPOT FOR THE WEEK OF DEC. 4-8

Published: December 14, 2006

preview / download

IT'S 'DAYS'' HIGHEST WOMEN 18-49 RANKING SINCE MARCH

IN THE VALUABLE WOMEN 18-34 DEMO, 'DAYS' AND 'PASSIONS' ARE #1 AND #2 FOR THE WEEK

BURBANK, Calif. – December 14, 2006 - NBC's "Days of our Lives" has tied for the #1 ranking for the week of December 4-8 among women 18-49, the highest ranking for "Days" in daytime's key demographic since the week of March 20-24.

NBC Daytime tied for the weeklong victory in the women 18-49 category. In the valuable women 18-34 race, NBC was #1 outright for the 360th consecutive week (including ties), with "Days" and "Passions" ranking #1 and #2. This is the 583rd time in 591 weeks that "Days" has ranked #1 among women 18-34 (including ties).

For the week of December 4-8, "Days" averaged a 1.8 rating, 12 share among women 18-49 and a 1.8/12 among women 18-34. "Passions" (1.3/9 among women 18-49, 1.5/10 among women 18-34) ranked #7 in the women 18-49 race and #2 in the women 18-34 category.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days of our Lives" is #3 in the season's women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #8 in the women 18-49 category and tied for #2 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of December 4-8, averages among women 18-49 were: NBC a 1.6 rating, 10 share; ABC, 1.6/10; CBS, 1.3/8. Women 18-34 averages for the week were: NBC, 1.7/11; ABC, 1.1/7; CBS, 0.9/6. In total viewers, averages for the week were: CBS, 3.9 million; ABC, 3.2 million; NBC, 2.5 million.

For the season to date, averages are: ABC, 1.7/11; NBC 1.6/10; CBS, 1.4/9. Women 18-34 averages for the week were: NBC, 1.7/11; ABC, 1.2/8; CBS, 0.9/6. In total viewers, averages for the week were: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.6 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day." Note that NBC broadcasts two hours a day of daytime programming while ABC and CBS air four and four-and-a-half hours respectively.

[Toups]

Lskreet, can you repost the ratings here.

Thanks.

[Lskreet]

Final Standings

1.(1) Y&R 4.0 (-.2)

2.(2) B&B 3.0 (-.1)

3.(3) GH 2.6 (SAME)

4.(4) DOOL 2.5 (SAME)

5.(4) ATWT 2.4 (-.1)

5.(4) AMC 2.4 (-.1)

5.(7) OLTL 2.4 (SAME)

8.(8) GL 2.2 (-.1)

9.(9) PSNS 1.6 (+.1)

ABC

AMC

Monday 2.5

Tuesday 2.5

Wednesday 2.4

Thursday 2.3

Friday 2.4

GH

Monday 2.6

Tuesday 2.7

Wednesday 2.7

Thursday 2.5

Friday 2.5

OLTL

Monday 2.4

Tuesday 2.4

Wednesday 2.4

Thursday 2.2

Friday 2.4

CBS

ATWT

Monday 2.3

Tuesday 2.4

Wednesday 2.4

Thursday 2.4

Friday 2.4

B&B

Monday 3.0

Tuesday 3.1

Wednesday 2.9

Thursday 3.0

Friday 3.1

Y&R

Monday 4.0

Tuesday 4.2

Wednesday 3.9

Thursday 4.1

Friday 3.7

GL

Monday 2.2

Tuesday 2.2

Wednesday 2.2

Thursday 2.3

Friday 2.3

NBC

DOOL

Monday 2.7

Tuesday 2.5

Wednesday 2.4

Thursday 2.5

Friday 2.4

Passions

Monday 1.7

Tuesday 1.5

Wednesday 1.4

Thursday 1.7

Friday 1.5

[KBT]

Daytime Insights week of December 4th, 2006, credit goes to Lkstreet:

ABC and NBC tied for 1st among women 18-49 rating (1.6 each), though ABC edged out NBC in

impressions (1,046,000 w18-49 for ABC vs. 1,032,000 for NBC). CBS ranked #3 (1.3 w18-49). NBC won

the week in women 18-34 (1.7), followed by ABC (1.1) and CBS (0.9). ABC was 1st in women 25-54

(1.9), while CBS and NBC tied for 2nd (1.6 each). CBS was ahead of NBC in women 25-54 impressions

(998,000 w25-54 for CBS vs. 988,000 for NBC).

Compared to the prior eleven weeks of the season, NBC was up +0.1 of a ratings point in women 18-49

(1.6) and women 18-34 (1.7), while women 25-54 (1.6) was flat. CBS was flat in women 18-34, but

dropped -0.1 in women 18-49 and -0.2 in women 25-54 vs. the season-to-date averages. CBS' 1.6 in

women 25-54 was the network's lowest delivery in the demo since the week of 10/2/06. ABC was down

-0.1 in all three key women demos vs. the prior eleven weeks.

CBS's BOLD & THE BEAUTIFUL drew all time-lows in all key women demos (18-34: 0.6; 18-49: 1.2; 25-54:

1.5). Y&R posted a series-low in women 18-49 (1.7) and matched an all-time low in women 25-54 (2.2,

delivered previously for the week of 9/26/05). ABC's GENERAL HOSPITAL drew a 1.3 women 18-34

rating, its lowest rating in the demo since 8/7/06 (also a 1.3).

In women 18-49, DAYS OF OUR LIVES (1.8) ranked #1 this week (tied with GENERAL HOSPITAL). PASSIONS

(1.3) ranked #7 in women 18-49. Among women 18-34, DAYS (1.8) was #1, ranking first in the demo for

the 583rd week out of 591 weeks that it aired. PASSIONS (1.5) ranked 2nd in women 18-34 rating.

For women 25-54, DAYS (1.9) ranked #3 (tied with OLTL and THE VIEW). PASSIONS (1.3) ranked #12.

For the season to date, Most Current time-shifted data, DAYS and PASSIONS are the #1 and #2 ranked

Daytime programs in women 18-34 (GENERAL HOSPITAL is tied with PASSIONS for #2).

The most time-shifted Daytime programs of the week were DAYS and GENERAL HOSPITAL, which both

received a 0.09 lift from Live to Live + Same Day in women 18-49 rating. Y&R (+0.08) and AMC

(+0.08) also received significant time-shifting. The remaining Daytime serials received a Live to

Live + Same Day lift of between +0.03 to +0.04. THE VIEW was up +0.06 from Live to Live + Same Day

in women 18-49, while both editions of PRICE IS RIGHT were not time-shifted.

For the season to date, Most Current data, in women 18-49, NBC (1.6), CBS (1.4), and ABC (1.7) were

all flat versus the comparable period last year. In women 18-34, NBC (1.7) was down -0.1, CBS (0.9)

is down -0.3, and ABC (1.2) is flat. For women 25-54, NBC (1.7) was up +0.2, while ABC (2.0) and

CBS (1.8) were flat. Among the NBC programs, DAYS OF OUR LIVES was flat in women 18-49 rating while

PASSIONS was down -0.1.

DVR sample as of 12/10/06: 904 homes (11.3% of sample)

[KBT]

Can we merge the posts that were made earlier into this one?

[Lskreet]

Thanks for copy and pasting the Daytime Insights. I forgot to add those to the new post.

[DruRocks]

What day did Y&R get interrupted?

[PhoenixRising05]

I think it's important to remember that this time of year people have alot going on with colleges closing, shopping, and the line. Soaps don't benefit from holiday ratings boosts usually until the second week of December at the earliest (although last year there were few gains until the first week of January). I think Days will be a 2.6 at least for this week. I will hope for 2.7 but lowered expectations are usually best. I was actually thinking Days would go down last week like some of the other soaps because of the reasons mentioned. Thursday's episode was really the turning point as the first 3 days were hit and miss and really weren't huge days. The wedding on Thursday and then Steve/Kayla on Friday was when the show got momentum and carried it into this week. Steve/Kayla were promoted a few times in primetime that I saw but there was also a clip of the end scene on Friday all over the net 4 days before and I bet that alot of fans tuned in only for the ending scene on Friday knowing that was the big moment.

Most of the good stuff for Steve/Kayla happened this week so I think Days will do very well for this week. #1 in 18-49 is also very good for Days and I can see them doing very well there if this continues. It will take awhile for Days to get the audience back so as long as they maintain or increase they are fine. I am confident this week will have an increase. The fanbases have loved this week from what I see.

As for the other soaps, I think the reason for many of them going down was shopping, nice weather, exam time, and the like but Y&R has been very boring. Same goes for ATWT so it's hard to tell if it's the reasons mentioned or people just not watching. GH is going back to it's normal dailies and AMC's increase was nothing to write home about. All these numbers are depressing really.

[R!ck]

Based on insights, here's what we have so far...

Women 18-49

1. DAYS 1.8

1. GH 1.8

3. Y&R 1.7 <---------All Time Low

4.

5.

6. PSNS 1.3

7. B&B 1.2 <-----------All Time Low

8. ATWT

9. GL

Women 18-34

1. DAYS 1.8

2. PSNS 1.5

3. GH 1.3

Women 25-54

1. Y&R 2.2 <---------------------Ties All Time Low

2. GH

3. DAYS 1.9

3. OLTL 1.9

[anita30]

Friday is the day all things went south.

[KevC1980]

Glad the Days cast finally gets ice cream today..its been a while since that has happened...

[PhoenixRising05]

I am glad to Kev. That is good news for Days.

Wow to those demo numbers for Y&R and B&B. As I said in my post, I wonder if it's just people not happy about the shows or people shopping and busy with other things. Either way, those numbers are bad, especially for B&B with Betty White and all.

[King]

Ouch. I haven't watched any soap in WEEKS so I can't say if these are deserving or not. But ouch.

CONGRATS, DAYS!!! Maybe I will watch you again when I can get 5 seconds to breathe!

[Soapsuds]

Not surpised. The show has been boring. There is nothing going on in the show.

I am surprised. I actually thought it was good last week.

This number for ATWT is truly deserved. The show has been so damn repetitive and boring. Maybe changes will be made. Fire Goutman and Passanante. The rating reflects the quality of the show right now. People don't care about these same characters that are being shoved down our throats. But still with the low numbers we are getting the same old shi( characters. How sad is it that even AMC is beating ATWT on some days.

And Days isnt doing to hot either. I sure wouldnt be celebrating with ice cream with those numbers. Wonder how Corday is feeling about Hogan's numbers for Days?

All the soaps numbers are bad.

[Chris B]

Those all time demo lows for Y&R is probably because they dropped so much on Friday when they only aired half of the episode. But in general the ratings are dropping week to week which isn't a good thing. The ratings have been rising all year, but last week and this week have been dull. They need to wrap up Carmen's murder and the reliquary in the first couple months of the year.