I know it happens at the Oscars all the time (Alicia f***ing Vikander). I suppose, on soaps, certain Young Hot Thing actors have more airtime to attract the viewing demos, yet traditionally haven’t had the name recognition to compete with high-profile daytime veterans like the Susan Flannerys or Tony Gearys. It’s definitely safer in Supporting.
It’s odd to see folks like Scott Clifton winning Lead trophies, though, even though it’s obvious he’s been the male lead at B&B for a decade. I guess the issue there isn’t that he’s a relative no-name compared to older legends. It’s more that he’s not that good as Liam. Just like Cameron Mathison wasn’t that good as Ryan. He didn’t deserve to be nominated for an Emmy at all, Supporting or otherwise, much less as a lead. It was more egregious with CM, who was around when more soaps were on the air and thus eclipsed a wealth of better options. Scott Clifton could only thrive in a diminished daytime landscape. He’d be a footnote in the days when David Canary, Larry Bryggman, Peter Bergman, and Geary were dominating the Lead category.