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ARTICLE: ‘Days Of Our Lives’: A Peacock Success Story

Errol

By Errol
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Soaplovers Veteran

Soaplovers

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Also, each episode has ads that run depending on the level of membership on Peacock

So Days has views, plus whatever $ comes from the ads, and I'm sure Peacock can figure who signed up and the content they're watching after signing up.

When Passions was on Direct Tv, what caused them to not continue beyond the one year wasn't due to viewership... but a lack of subscription #s.   So I'm wondering if Days initially was judged based on the # of people that signed up for Peacock.. and now it's a combination of views, ad revenue, and any new subscribers coming on.

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Aback Community Regular

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Am I correct in assuming that DAYS does not drive new subscribers (since it’s not promoted outside Peacock) but it helps retain the current ones (most of which where acquired when DAYS transitioned to Peacock)?

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1974mdp Proficient

1974mdp

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That's probably the biggest plus that DAYS is bringing to Peacock...these viewers who go to the streaming service five days a week to watch the show and possibly viewing other things on the platform that they may have never watched otherwise. It's about generating daily traffic.

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Chris B Mentor

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They need to really lean into this back to basics model. In addition to another soap, if I were them I'd be looking at what HBO Max did with The Pitt and trying to launch more affordable network-style shows with longer runs. That could be the one piece that could cement them as a viable platform.

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