Not a dream, not an imaginary story, folks.

Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall.

In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver).

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“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

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Full article in Twitter link.

 

 

 

Am I the only one realizing episodes are still expiring on Peacock? I thought they weren't expiring them?

1 hour ago, Liberty City said:

Am I the only one realizing episodes are still expiring on Peacock? I thought they weren't expiring them?

I had no idea. Are they just trimming one per day off the back end?

29 minutes ago, Tonksadora said:

I had no idea. Are they just trimming one per day off the back end?

Mhmm. All the way to 30 days from now.

@Errol and everyone ...

Peacock has re-opened / re-offered the $19.99/year deal, to new customers registering between Oct. 10, 2022 and Nov. 19, 2022.
Terms:
https://www.peacocktv.com/offer-terms/fall

Registering after that defaults to $49.99/year.

If you signed up during the September sale period, or if you sign up now, the price of $49.99/year kicks in after your first 12months.

Edited October 11, 20223 yr by janea4old

On 10/11/2022 at 11:43 AM, Liberty City said:

Am I the only one realizing episodes are still expiring on Peacock? I thought they weren't expiring them?

They are only able to provide one year of DAYS on streaming, per its license agreement with Corday/Sony. Hence, expiring episodes.

2 minutes ago, Errol said:

They are only able to provide one year of DAYS on streaming, per its license agreement with Corday/Sony. Hence, expiring episodes.

Wow that's not good. Does that mean the Beyond Salem episodes will be gone soon? If so I need to get the DVDs.

On 10/11/2022 at 3:58 PM, janea4old said:

@Errol and everyone ...

Peacock has re-opened / re-offered the $19.99/year deal, to new customers registering between Oct. 10, 2022 and Nov. 19, 2022.
Terms:
https://www.peacocktv.com/offer-terms/fall

Registering after that defaults to $49.99/year.

If you signed up during the September sale period, or if you sign up now, the price of $49.99/year kicks in after your first 12months.

Thanks for the heads up. Proves one thing, Peacock is still desperate for subscribers and that the deal worked somehwat in getting people to subscribe to the service. But can it survive off of additional paying subscribers who paid reduced a price? For instance, instead of say two million subscribers paying $4.99 a month ($9.980 million), you’re only getting two million subscribers paying $1.99 ($3.980 million). That’s a six million dollar PER MONTH loss they’ll have to make up from somewhere.

1 minute ago, Soapsuds said:

Wow that's not good. Does that mean the Beyond Salem episodes will be gone soon? If so I need to get the DVDs.

They were created exclusively for Peacock, so no. I believe the Peacock only (produced after move to Peacock) episodes of Days of our Lives will also be expiring, unless there is an adjustment to the current contract that allows episodes produced post-Peacock move to stay on the service longer. Should Peacock renew the show for an additional season, or longer, that contract should provide longer streaming rights.

36 minutes ago, Errol said:

Thanks for the heads up. Proves one thing, Peacock is still desperate for subscribers and that the deal worked somehwat in getting people to subscribe to the service. But can it survive off of additional paying subscribers who paid reduced a price? For instance, instead of say two million subscribers paying $4.99 a month ($9.980 million), you’re only getting two million subscribers paying $1.99 ($3.980 million). That’s a six million dollar PER MONTH loss they’ll have to make up from somewhere.

From what it's been said on Deadline and other sites, it seems like Peacock is hoping to package itself with other streaming services (apparently they made an offer to Paramount+, who said "thanks but no thanks"). So if that's truly the case, they might be trying to drive up subscription numbers to try and drum up interest in outsiders to make a package deal.

Honestly, by the sounds of it I wouldn't be as much worried about DAYS getting cancelled as much as it sounds like Peacock might be going down before the it!

3 hours ago, Errol said:

They are only able to provide one year of DAYS on streaming, per its license agreement with Corday/Sony. Hence, expiring episodes.

Ew. That sucks.

Well, Peacock will now be included in Nielsen's streaming data and have been counted from the week of 9/25, so we might be getting some clues about how DAYS is doing there.

On 10/13/2022 at 9:43 AM, Errol said:

Thanks for the heads up. Proves one thing, Peacock is still desperate for subscribers and that the deal worked somehwat in getting people to subscribe to the service. But can it survive off of additional paying subscribers who paid reduced a price? For instance, instead of say two million subscribers paying $4.99 a month ($9.980 million), you’re only getting two million subscribers paying $1.99 ($3.980 million). That’s a six million dollar PER MONTH loss they’ll have to make up from somewhere.

 

But even at the lower end, they'd be making a profit off the show. That would be almost $50 million for a 12 month period and their budget is likely around $25-30 million max. That would be a better return on investment that most of their limited series which cost the same or more as a year of DAYS and can only drive subscribers for 2-3 months. Not to mention additional ad revenue on top of that and the fact that some (like me) pay $10 for the ad free version. Then after the first year if they renew DAYS and show a continued investment in it I'm sure most of the $1.99 people would stick around because they're already comfortable with the platform at that point.

Edited October 20, 20223 yr by Chris B

From the SOD mailbag

 

With the news that cable companies are dropping free access to Peacock, I wonder if the next move is content providers pressuring cable systems to drop cloud-based DVR's in favor of streaming? 

If the networks learned a lesson from VCR's a generation ago, it would seem wise to drop DVR's where people can ff through commercials and make consumers watch non-live TV on streaming where they can make additional income from advertisements.  Cloud based services are becoming more expensive to maintain, while more people have access to faster internet access to make it easier to stream, and younger viewers don't place value on saving media to watch later.

That being said, whenever I watched SNL on YouTube it felt like torture having to watch the same three commercials over and over at each break.  I feel like I pay for Peacock not due to any programming, but just so that I don't have to hear the same annoying pizza commercial for the rest of my life.