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January 16-20, 2006

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Toups

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Ratings for the week January 16-20, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,627,000 (+70,000/+56,000)

2. B&B 4,410,000 (+85,000/+188,000)

3. DAYS 3,744,000 (+35,000/-24,000)

4. GH 3,561,000 (+63,000/-266,000)

5. ATWT 3,423,000 (-98,000/-169,000)

6. AMC 3,257,000 (+3,000/-679,000)

7. OLTL 3,249,000 (+36,000/-379,000)

8. GL 2,937,000 (+20,000/-261,000)

9. PSNS 2,390,000 (-130,000/-490,000)

HH

1. Y&R 4.4/14 (+.1/same)

2. B&B 3.4/11 (+.1/same)

3. DAYS 2.9/9 (same/-.2)

3. GH 2.9/9 (+.1/-.2)

5. ATWT 2.7/8 (same/-.2)

5. AMC 2.7/8 (+.1/-.5)

7. OLTL 2.6/8 (+.1/-.4)

8. GL 2.3/7 (same/-.3)

9. PSNS 1.9/6 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,457,000 (+80,000/+47,000)

2. DAYS 1,415,000 (+54,000/-76,000)

3. GH 1,320,000 (-55,000/-59,000)

4. AMC 1,214,000 (-21,000/-202,000)

5. OLTL 1,206,000 (-40,000/-105,000)

6. B&B 1,179,000 (+124,000/+58,000)

7. ATWT 985,000 (+63,000/-26,000)

8. PSNS 973,000 (-51,000/-212,000)

9. GL 876,000 (+42,000/-87,000)

Women 18-49 Rating

1. Y&R 2.2/13 (+.1/+.1)

1. DAYS 2.2/12 (+.1/-.1)

3. GH 2.0/11 (-.1/-.1)

4. AMC 1.9/10 (same/-.3)

5. OLTL 1.8/10 (-.1/-.2)

5. B&B 1.8/10 (+.2/+.1)

7. PSNS 1.5/8 (-.1/-.3)

7. ATWT 1.5/8 (+.1/same)

9. GL 1.3/7 (same/-.2)

Girls 12-17 Viewers

1. PSNS 83,000 (+14,000/-40,000)

2. GH 77,000 (+15,000/+21,000)

3. DAYS 60,000 (+18,000/+1,000)

4. AMC 51,000 (+10,000/-18,000)

5. OLTL 49,000 (+10,000/+17,000)

6. B&B 31,000 (+2,000/-8,000)

7. Y&R 26,000 (-1,000/-3,000)

8. ATWT 23,000 (+2,000/-33,000)

9. GL 22,000 (+9,000/-14,000)

Women 18-34 Rating

1. DAYS 2.2/13 (+.1/-.4)

2. Y&R 1.8/11 (+.4/+.3)

3. PSNS 1.7/10 (-.1/-.6)

4. GH 1.4/8 (-.2/-.1)

5. B&B 1.3/8 (+.1/-.2)

5. OLTL 1.3/8 (-.2/-.1)

7. GL 1.2/7 (same/-.1)

7. ATWT 1.2/7 (-.1/-.1)

9. AMC 1.1/7 (-.2/-.4)

Men 18+ Viewers

1. Y&R 1,200,000 (-160,000/-137,000)

2. B&B 917,000 (-129,000/-52,000)

3. DAYS 834,000 (+67,000/+117,000)

4. ATWT 621,000 (-136,000/-110,000)

5. AMC 601,000 (+61,000/-106,000)

6. GL 558,000 (-34,000/-31,000)

7. PSNS 531,000 (-1,000/-4,000)

8. GH 509,000 (-3,000/-140,000)

9. OLTL 474,000 (-30,000/-105,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.8/3,556,000

Tuesday: 2.8/3,451,000

Wednesday: 2.6/3,156,000

Thursday: 2.5/3,059,000

Friday: 2.5/3,064,000

ATWT

Monday: 2.9/3,852,000

Tuesday: 2.7/3,519,000

Wednesday: 2.8/3,495,000

Thursday: 2.6/3,165,000

Friday: 2.6/3,084,000

B&B

Monday: 3.5/4,664,000

Tuesday: 3.5/4,635,000

Wednesday: 3.5/4,505,000

Thursday: 3.2/4,108,000

Friday: 3.3/4,138,000

DAYS

Monday: 3.5/4,489,000

Tuesday: 2.9/3,630,000

Wednesday: 2.8/3,605,000

Thursday: 2.8/3,594,000

Friday: 2.6/3,402,000

GH

Monday: 3.2/4,012,000

Tuesday: 3.1/3,746,000

Wednesday: 2.8/3,399,000

Thursday: 2.8/3,453,000

Friday: 2.6/3,203,000

GL

Monday: 2.4/3,233,000

Tuesday: 2.4/3,253,000

Wednesday: 2.3/2,953,000

Thursday: 2.1/2,649,000

Friday: 2.2/2,597,000

OLTL

Monday: 2.8/3,602,000

Tuesday: 2.8/3,476,000

Wednesday: 2.5/3,003,000

Thursday: 2.5/3,078,000

Friday: 2.5/3,088,000

PSNS

Monday: 2.3/3,090,000

Tuesday: 2.0/2,323,000

Wednesday: 1.9/2,370,000

Thursday: 1.9/2,099,000

Friday: 1.9/2,069,000

Y&R

Monday: 4.6/6,094,000

Tuesday: 4.5/5,803,000

Wednesday: 4.6/5,791,000

Thursday: 4.1/5,077,000

Friday: 4.3/5,369,000

----------------------

For the SEASON September 19, 2005 through January 22, 2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.7

5. OLTL 2.6

5. DAYS 2.6

7. AMC 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.0

1. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

5. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

'DAYS OF OUR LIVES' RISES TO ITS HIGHEST RATING SINCE APRIL

Published: January 26, 2006

FOR A THIRD-STRAIGHT WEEK, 'DAYS' TIES AS DAYTIME'S #1 SERIES AMONG WOMEN 18-49

'PASSIONS' IS #3 FOR THE WEEK IN THE VALUABLE WOMEN 18-34 CATEGORY AND #2 FOR THE SEASON

BURBANK, Calif. -- January 26, 2006 -- "Days of our Lives" has achieved its highest weeklong rating among women 18-49 since April to tie for daytime's #1 ranking for a third week in a row. "Days" also ranked #1 for the Jan. 16-20 week among women 18-34, marking the 537th time in 545 weeks that "Days" has topped this valuable demographic (including ties).

NBC Daytime equaled its highest women 18-49 average since last April 25-29 and tied for #1 for the week among women 18-49, giving NBC its third consecutive tie for the lead in this key category. NBC was #1 outright for the Jan. 16-20 week in the women 18-34 demographic, marking the network's 314th consecutive weeklong victory in this race. "Days" and "Passions" are the #1 and #2 daytime series for the season among women 18-34.

For the week, "Days of our Lives" (2.2 rating, 12 share among women 18-49, 2.2/13 among women 18-34) scored its highest rating since last April 25-29 in the women 18-49 demographic and equaled its highest in the past year, since Jan. 17-21, 2005.

For the week of Jan. 16-20, "Passions" (1.5/8 among women 18-49, 1.7/10 among women 18-34) tied for #8 in the women 18-49 race and was #3 in the women 18-34 category.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is #3 in the women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and #2 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of Jan. 16-20, averages among women 18-49 were: NBC a 1.8 rating, 10 share; ABC, 1.8/10; CBS, 1.7/10. Women 18-34 averages for the week were: NBC, 1.9/11; CBS, 1.3/8; ABC, 1.2/7. In total viewers, averages for the week were: CBS, 4.4 million; ABC, 3.3 million; NBC, 3.1 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/9. Women 18-34 averages for the season are: NBC, 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.3 million; ABC, 3.2 million; NBC, 2.8 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

ABC Ratings Report

January 26, 2005

Fringe Ratings Report: ABC Daytime Programming

Week of January 16-20, 2005

ABC’S DRAMA LINEUP RANKS NO. 1 FOR THE 54th STRAIGHT WEEK,

ITS LONGEST WINNING STREAK SINCE THE ONE ENDING IN JUNE 2000,

AND IS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC’S FULL LINEUP IS NO. 1* FOR THE 12th STRAIGHT WEEK

AND SEASON TO DATE AMONG WOMEN 18-49

ABC DAYTIME HAS THREE OF TOP FIVE SHOWS FOR THE WEEK AMONG WOMEN 18-49

ABC IS THE ONLY NETWORK TO POST GAINS VERSUS THE PRIOR WEEK

AND LAST YEAR AMONG FEMALE TEENS IN BOTH LINEUPS

“GENERAL HOSPITAL” OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS’ “GUIDING LIGHT,” BY 51% AMONG WOMEN 18-49 FOR THE WEEK

AND BY 63% SEASON TO DATE

“ONE LIFE TO LIVE” OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS’ “AS THE WORLD TURNS,” BY 22% AMONG WOMEN 18-49

FOR THE WEEK AND BY 34% SEASON TO DATE

ABC WINS THE COMMON 1-3PM TIME PERIOD (THE ONLY TWO HOURS NBC PROGRAMS)

FOR THE 12th STRAIGHT WEEK (BEATING NBC BY 3%) AMONG WOMEN 18-49

Week of January 16-20, 2005

ABC’s Daytime drama lineup was No. 1* for the 54th straight week among Women 18-49, ABC’s longest winning streak since the one ending in June 2000, with a 1.9 rating and an 11 share -- delivering 1.2 million Women 18-49 for the week of January 16, 2005. ABC’s Daytime drama lineup outperformed CBS’ by 12% and NBC’s by 4% in actuals among Women 18-49. Among Female Teens, the drama lineup was up 34% versus the prior week (most growth) and 13% versus last year (only network up).

ABC’s full Daytime schedule was No. 1 for the 12th straight week among Women 18-49, with a 1.8 rating (*tied with NBC) and a 10 share — delivering an average audience of 1.2 million Women 18-49. ABC outperformed CBS by 8% in actuals among Women 18-49. Among Female Teens, the lineup was up 37% versus the prior week (most growth) and 18% versus last year (only network up). In the

1-3 pm time period (the only two hours NBC programs), ABC was No. 1* for the 12th straight week, with a 1.8 rating (*tied with CBS and NBC) and a 10 share – delivering 1.2 million Women 18-49 and outperforming NBC by 3% based on actuals.

“The View” delivered a 1.4 rating and a 9 share – delivering an average audience of 940,000 Women 18-49. Among Female Teens the talker was up 38% versus the prior week and 53% versus last year.

ABC had three of the top five shows for the week among Women 18-49:

· “General Hospital” was the No. 3-ranked program, with a 2.0 rating and an 11 share -- delivering 1.3 million Women 18-49. “General Hospital” outdelivered its time period rival, “Guiding Light,” by 51% for the week and is outdelivering the drama by 63% season to date among Women 18-49. Among Female Teens, the drama was up 48% versus the prior week and 38% versus last year.

· “All My Children” was the No. 4-ranked program, with a 1.9 rating and a 10 share – delivering 1.2 million Women 18-49. Among Female Teens, the drama was up 24% versus the prior week.

· “One Life to Live” was the No. 5*-ranked program of the week, with a 1.8 rating (*tied with “Bold & the Beautiful”) and a 10 share – delivering 1.2 million Women 18-49. “OLTL” outperformed time period competitors “As the World Turns” by 22% and “Passions” by 24% for the week. For the season, the drama is outperforming “As the World Turns” by 34% and “Passions” by 30% among Women 18-49. Among Female Teens, the drama was up 26% versus the prior week and 53% versus last year.

Season to date, ABC Daytime’s drama lineup ranks No. 1, with a 1.8 rating and an 11 share — delivering 1.2 million Women 18-49 – outperforming CBS by 20% and NBC by 13% in actuals. In the full lineup, ABC Daytime is No. 1, with a 1.7 rating and an 11 share – delivering 1.1 million Women 18-49, outperforming CBS by 15% and NBC by 5% in actuals.

Following are the Daytime drama and full Daytime ratings averages for the week:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,060,000 No. 1 ABC 1.9/11

No. 2 ABC 3,360,000 No. 2 NBC 1.8/10

No. 3 NBC 3,070,000 No. 3 CBS 1.7/10

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,440,000 No. 1 ABC 1.8/10

No. 2 ABC 3,320,000 NBC 1.8/10

No. 3 NBC 3,070,000 No. 3 CBS 1.7/10

CBS Ratings Report

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allatwitter Newbie

allatwitter

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Dailies courtesy of Lskreet abc mb

AMC

Monday 2.8

Tuesday 2.8

Wednesday 2.6

Thursday 2.5

Friday 2.5

OLTL

Monday 2.8

Tuesday 2.8

Wednesday 2.5

Thursday 2.5

Friday 2.5

GH

Monday 3.2

Tuesday 3.1

Wednesday 2.8

Thursday 2.8

Friday 2.6

DOOL

Monday 3.5

Tuesday 2.9

Wednesday 2.8

Thursday 2.8

Friday 2.6

PSSNS

Monday 2.3

Tuesday 1.9

Wednesday 1.8

Thursday 1.7

Friday 1.7

Y & R

Monday 4.6

Tuesday 4.5

Wednesday 4.6

Thursday 4.1

Friday 4.3

B & B

Monday 3.5

Tuesday 3.5

Wednesday 3.5

Thursday 3.2

Friday 3.3

ATWT

Monday 2.9

Tuesday 2.7

Wednesday 2.8

Thursday 2.6

Friday 2.6

GL

Monday 2.4

Tuesday 2.4

Wednesday 2.3

Thursday 2.1

Friday 2.2

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Manny Community Regular

Manny

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Oh, so that's why all soaps did so good in ratings on Monday!

But, why haven't the ratings rose for Christmas then?? Anyone think it could have something to do with counting in DVR into ratings? Cause that's when they started to count them... I expected a rise in the ratings because of the DVR count, but nothing..

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edgeofnik Rising Star

edgeofnik

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Only 100 homes with DVRs were added to Nielsen's sample. They are going to add more gradually. I actually think this small sample hurts soaps now. (Especially when you think about those 100 homes being spread across the entire country by geography, ethnic background, household income, etc. What are the odds that say the eight homes they picked in NYC happen to watch Y&R? Eventually, adding will help, but I didn't expect anything now.

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downwhtone Newbie

downwhtone

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3.5!!!!!!!! Go DAYS! I am so excited about that. Soooo close to that 3.0 average. I know they can do it.

There is an article that I read about how DVR numbers are causing ratings to decline rather than increase because of how small the sample is.

http://publications.mediapost.com/index.cf...=17897&p=117792

Thought some of you might find that interesting. B)

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Mitchapalooza Newbie

Mitchapalooza

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OMG a 3.5!! :blink::o

That is amazing numbers for DAYS, they tied B&B!

Once again a SCREWY day sets DAYS back. If they had gotten a 2.7 or 2.8 on that Friday they would have went up to a 3.0!!!

DAMN IT! Don't like that 2.6 for Friday though, hope that isn't a sign for the following week! I am hoping DAYS will remain in the 2.8-2.9 range.

Oh well, I wonder what Total Viewers were for that Monday!

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allatwitter Newbie

allatwitter

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Daytime Insights from Nielson (courtesy of Lskreet/abc mb)

NBC and ABC tied for the lead for the week in women 18-49 rating (1.8), with NBC slightly ahead in women 18-49 impressions (1,194,000 for NBC vs. 1,170,000 for ABC). This is the first week that NBC has led in women 18-49 impressions since the week of 11/21/05 (Thanksgiving week). CBS was in 3rd place in women 18-49 (1.7). NBC was 1st in women 18-34 (1.9), topping CBS (1.3) and ABC (1.2). ABC took the lead in women 25-54 (2.2), ahead of CBS/NBC (1.9). Compared to the prior 17 weeks of the season, NBC was up +0.1 in women 18-34, up +0.2 in women 18-49, and up +0.3 in women 25-54. DAYS OF OUR LIVES earned its best women 18-49/25-54 ratings since the week of 4/25/05 (when DAYS also posted a 2.2 W18-49 and a 2.3 W25-54). DAYS OF OUR LIVES and PASSIONS each earned their best ratings of the week on Monday, MLK Day. CBS was up +0.1 in women 18-34/25-54 and up +0.2 in women 18-49 versus the past 17 weeks. CBS achieved its best women 18-49 rating since the week of 3/21/05 (when it also posted a 1.7 in the demo). BOLD AND THE BEAUTIFUL earned a ten week high in women 18-49 (when it also delivered a 1.8 in the demo). GUIDING LIGHT posted a thirteen week high women 18-34 rating. ABC was up +0.1 from its 17 week averages in women 18-49/25-54 and flat in women 18-34. In women 18-49, DAYS OF OUR LIVES (2.2) ranked #1 (tied with YOUNG & THE RESTLESS) for the 3rd week in a row. PASSIONS (1.5) ranked #8 (tied with AS THE WORLD TURNS), down from #6 last week. Among women 18-34, DAYS (2.2) was #1, ranking first in the demo for the 538th week out of 545 weeks that it aired. PASSIONS (1.7) ranked 3rd in women 18-34 rating, with YOUNG AND THE RESTLESS in 2nd place. For women 25-54, DAYS (2.3) ranked #3, with PASSIONS (1.4) ranked #11. DAYS and PASSIONS rank #1 and #2 in women 18-34 for the ***.

For the season to date, in women 18-34, NBC (1.8) is down -0.5 with ABC (1.2) down -0.3 and CBS (1.2) flat versus the comparable period last year. In women 18-49, NBC (1.6) is down -0.4, while CBS (1.5) is down -0.1 and ABC (1.7) is down -0.2. For women 25-54, NBC (1.6) is down -0.3, with CBS (1.8) down -0.1 and ABC (2.1) down -0.2. For 1q06 to date, in women 18-34, NBC (1.9) is down -0.7 with CBS (1.2) and ABC (1.3) down -0.1 versus the comparable period last year. In women 18-49, NBC (1.8) is down -0.3, while CBS (1.6) is down -0.1 and ABC (1.8) is down -0.2. For women 25-54, NBC (1.8) and ABC (2.2) are down -0.3, and CBS (1.9) is down -0.2.

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Mitchapalooza Newbie

Mitchapalooza

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WOOOOHOOO!!

DAYS ties for #1 again in 18-49 with a 2.2 (+.1)!! (Only with Y&R this time though)

DAYS also went up in 18-34 to 2.2 (+.1)!!

Not good demo numbers for PASSIONS!! They dropped to 8th in 18-49 and dropped their #2 spot in 18-34 to Y&R!

Weird, especially with DAYS seeing gains.

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