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November 21-25, 2011


Toups

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Ratings Report: ABC Daytime Programming

November 2011 Sweep

ABC Sweeps November Sweeps 2011 – Is No.1 in Daytime Across Key Women; Marks Network’s 2nd Consecutive Major Sweeps Win in Women 18-49

and 44thConsecutive Major Sweeps Win in Women 25-54

The View” Ranks as Daytime’s No. 1 Program for the

3rd Consecutive Major Sweeps Among Women 18-34

“The Chew” Equals “

All My Children’s” November Sweeps 2010 Average in Total Viewers, Growing its Total Audience Each Week During Sweeps;

Hits Anther Series High During Week of November 24, 2011

ABC Daytime

  • For the November 2011 sweeps, ABC ranked as Daytime’s No. 1 network in Women 18-34 (0.6 rating/187,000 – tie), Women 18-49 (1.0 rating/616,000) and Women 25-54 (1.3 rating/819,000), marking the network’s 2nd straight major sweeps victory in Women 18-49 and its 44th consecutive major sweeps at No. 1 in Women 25-54.

    • For the 3rd consecutive major sweeps, “The View” was Daytime’s No. 1 program in Women 18-34 (0.7 rating/223,000), and ranked a competitive No. 2 in Women 18-49 (1.1 rating/731,000) and Women 25-54 (1.6 rating/982,000).

      • Posting growth each week during November Sweeps 2011, “The Chew” equaled “All My Children’s” November Sweeps 2010 average in Total Viewers (2.3 million apiece).

        • In fact, during the week of November 24, 2011, the final week of sweeps, “The Chew” delivered another series high in Total Viewers (2.5 million), growing its audience for an impressive 7th consecutive week.
          • [*]In Women 18-49,The View(No. 2 – 1.1 rating/731,000),One Life To Live(No. 3T – 1.0 rating/648,000) and “General Hospital(No. 3T – 1.0 rating/620,000) ranked among Daytime’s Top 3 programs during November Sweeps 2011.

              [*]In Women 25-54, ABC delivered 3 of Daytime’s Top 4 programs during November Sweeps 2011: “The View(No. 2 – 1.6 rating/982,000),General Hospital(No. 3 – 1.4 rating/828,000) andOne to Live” (No. 4T – 1.3 rating/814,000).

              Following are Daytime lineup ratings averages, plus Top 5 Programs Ranks – November 2011 Sweep:

              Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

              No. 1 CBS 3.34 million No. 1 ABC 1.0/616,000

              No. 2 ABC 2.78 million No. 2 NBC 0.9/595,000

              No. 3 NBC 2.37 million No. 3 CBS 0.9/571,000

              Top 5 Daytime Programs in Women 18-49 (rank based on rating)

              Program Net Rtg/000s

              The Young & The Restless CBS 1.4/887,000

              The View ABC 1.1/731,000

              One Life To Live ABC 1.0/648,000

              General Hospital ABC 1.0/620,000

              Bold & the Beautiful CBS 0.9/604,000

              Days Of Our Lives NBC 0.9/595,000

              The Price is Right ½ CBS 0.9/555,000

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It amazes me how ABC is touting The Chew has a hit. It may be matching AMC in total viewers from last year this week but when did total viewers start mattering to ABC? In the all important demos The Chew's numbers are not mentioned at all because they suck. Yes, The Chew is 40% less to produce than AMC but the show has only been on since September 26th. With all the promotion and advertising ABC has spent on TC over the last several months coupled with the fact the demos are awful I cannot honestly believe ABC is making anymore money on TC than they were making on AMC. After TC has been on 6 months then maybe ABC can talk but right now its extremely premature.

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LOL I'm curious to see what the Chew's demos are, that's what matters

I hope it's okay to post this from TV By the Numbers

"Days Of Our Lives" (1.1/7 among women 18-49, 0.8/5 among women 18-34) scored its highest women 18-49 rating in five months (since the week of June 13-17, 1.1). In women 18-34, "Days" delivered its highest rating in 10 months (since the week of January 31-February 4, 0.9).

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Wow, that is the 6th week in a row OLTL has beat GH in the 18-49 demo. And I believe the first time since Nov' 2000 OLTL beat out GH for a sweeps.

GH's demos have really collapsed as last November sweeps it averaged nearly 800,000 18-49 females viewers. In contrast, last November sweeps OLTL averaged nearly 650,000 and for 2011 only -10,000 off down.

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Shortened week? I'll take it! Better to go up than down. I was hoping DAYS would get back in the 600,000's and in the 1's in Women 18-49, but getting 700,000 and 1.1 is a real surprise! Sure this will mean DAYS and OLTL will drop big next week.

Last year's numbers weren't that great:

OLTL and DAYS had a great bump compared to last year's small bump.

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