I didn't see this posted here so I thought I would post it for some general discussion on it. This comes from Jamey G at DC
For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV," Maria Bell, producer and head writer, The Young and the Restless, remarks. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!" Quote from MAB
I didn't see this posted here so I thought I would post it for some general discussion on it. This comes from Jamey G at DC
For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV," Maria Bell, producer and head writer, The Young and the Restless, remarks. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!" Quote from MAB
Clever, or hot Smoke?