March 14-18, 2011

[Ann_SS]

Ouch, those 18 to 49 women demos are uugly. Y&R is a nightmare.

[Carolyn1980]

B&B missed a 0.9 by 1000 female 18-49 viewers

363,000-428,000-----------> .06

429,000-488,000-----------> .07

489,000-561,000-----------> .08

562,000-627,000-----------> .09

628,000-693,000-----------> 1.0

694,000-758,000-----------> 1.1

759,000-825,000-----------> 1.2

[OLTL_fan]

YIKES at DAYS! Its only 1 week guys.

Not a bad week for OLTL but not great. Still stuck at a .9 in W18-49.

[NYC123]

At this point gains are gains right especially for a genre which is dying.

[aMLCproduction]

[SOAPSFOREVER]

I wouldn't read too much into these numbers for B&B. They cover only three days not an entire week. B&B usually hits its lowest numbers on Thursdays and Fridays. The show has been bleeding viewers in the important demos for weeks now. I don't see that suddenly turning around in one week. We'll see what next week holds when all five days are included.

[Sindacco]

Awful writing

One-note actors in leading roles

One-take shooting of scenes

Terrible lighting

Cardboard looking sets

Bad background music

[TeamEric]

Haven't posted these in a while but figured good time to compare year over year performance for OLTL:

OLTL monthly Viewership Averages/18-49 demo:

2009 Monthly averages:

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Mar 2009 2,691,950 820,000

Apr 2009 2,446,917 748,600

May 2009 2,353,900 780,600

Jun 2009 2,531,864 766,500

Jul 2009 2,515,571 745,800

Aug 2009 2,365,400 745,800

Sep 2009 2,477,000 740,400

Oct 2009 2,430,400 741,800

Nov 2009 2,532,750 736,500

Dec 2009 2,430,400 648,400

2010 Monthly averages:

Jan 2010 2,489,000 708,000 --- 2nd

Feb 2010 2,599,750 772,000 --- 1st

Mar 2010 2,395,266 716,400

Apr 2010 2,326,818 662,800

May 2010 2,375,000 725,250

Jun 2010 2,300,467 665,600

Jul 2010 2,358,524 653,400

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

Oct 2010 2,427,250 663,500 --- 4th

Nov 2010 2,380,600 643,250

Dec 2010 2,440,000 623,000 --- 3rd

2011 Monthly averages:

Jan 2011 2,675,053 619,500

Feb 2011 2,471,250 647,250

Mar 2011 2,374,500 568,333 --- new all-time low monthly demo average

[TeamEric]

Haven't posted these in a while but figured good time to compare year over year performance for GH - sorry I don't track AMC:

GH monthly Viewership Averages/18-49 demo:

2010:

Jan 2010 2,707,250 880,750 ----> #2

Feb 2010 2,864,500 1,000,000 --> #1

Mar 2010 2,575,250 887,250

Apr 2010 2,666,200 878,600

May 2010 2,560,750 854,250

Jun 2010 2,397,750 789,250 ----> #12

Jul 2010 2,538,600 806,400

Aug 2010 2,562,000 829,250

Sep 2010 2,573,400 851,000

Oct 2010 2,439,250 772,000

Nov 2010 2,425,250 776,000

Dec 2010 2,580,800 780,000 ----> #3

2011:

Jan 2011 2,739,250 814,750

Feb 2011 2,749,250 802,500

March 2011 2,689,333 766,667

[OLTL_fan]

DAYS didn't air in NY until 3AM on Thursday night due to St. Patricks Day parade but the Thursday ratings aren't totally bad. Its Tuesday & Friday that were bad. I havent't watch DAYS in weeks. I just don't have time and OLTL & GH keep me busy.

[Kylie]

It really is strange to see the thread title mention new low demos, and NOT seeing AMC. LOL

[dragonflies]

The show made a comeback and made AMC/OLTL eat it's dust, even GH at times

The Rafe 2 storyline, it's offensive on so many levels, not too mention the stuidity that is EJ & Taylor

[Saving ATWT]

They really need to find a way to start adding online viewing into overall ratings. Just saw an article that mentioned Y&R is getting 8 million streams and Days was also in the top ten. I'm guessing Days may be picking up younger viewers this way explaining the low 18-34 numbers.

I'm starting the think the genre isn't really dying. The problem is no network has learned how to make money online.

OLTL and AMC are so damn close!

[PhoenixRising05]

Do you mind posting a link to the article? I'm always interested in those kind of articles since I'm sure online viewing is pretty good for some of the soaps.

[quartermainefan]

So basically, OLTL audience is pretty much the same , but all the young people are fleeing. So where did all the new old people come from?