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March 14-18, 2011


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week March 14-18, 2011

Total Viewers

1. Y&R 4,734,000 (-91,000/-369,000)

2. B&B 2,948,000 (+137,000/-240,000)

3. GH 2,593,000 (-94,000/+61,000)

4. OLTL 2,427,000 (+72,000/+113,000)

5. AMC 2,376,000 (+58,000/-105,000)

6. DAYS 2,316,00 (-172,000/-522,000)

Households

1. Y&R 3.4/11 (-.1/-.3)

2. B&B 2.1/7 (+.1/-.2)

3. GH 1.9/6 (-.1/same)

4. AMC 1.8/6 (same/-.1)

4. OLTL 1.8/6 (same/same)

6. DAYS 1.7/6 (-.1/-.4) <---- ties low

Women 18-49 Viewers

1. Y&R 907,000 (-97,000/-237,000)

2. GH 730,000 (-29,000/-159,000)

3. B&B 628,000 (+66,000/-35,000)

4. OLTL 599,000 (+36,000/-105,000)

5. DAYS 596,000 (-92,000/-172,000)

6. AMC 548,000 (+85,000/-79,000)

Women 18-49 Rating

1. Y&R 1.4/9 (-.1/-.3)

2. GH 1.1/7 (same/-.2)

3. B&B 1.0/6 (+.1/same)

4. DAYS 0.9/6 (-.1/-.3) <---- ties low

4. OLTL 0.9/6 (same/-.2)

6. AMC 0.8/6 (+.1/-.1)

Girls 12-17 Viewers

1. Y&R 42,000 (+7,000/+14,000)

2. B&B 38,000 (+10,000/+24,000)

3. OLTL 27,000 (-2,000/+10,000)

4. DAYS 24,000 (-3,000/-5,000)

5. GH 23,000 (-5,000/-14,000)

6. AMC 17,000 (+8,000/+2,000)

Women 18-34 Rating

1. Y&R 0.8/6 (same/-.3)

2. GH 0.7/5 (-.1/-.2)

3. B&B 0.6/4 (+.2/-.1)

4. OLTL 0.5/4 (-.1/-.2)

4. AMC 0.5/3 (+.1/-.2)

6. DAYS 0.4/3 (-.2/-.5) * <---- new low

* Prevoius low: 0.5/4 (February 14-18, 2011)

Men 18+ Viewers

1. Y&R 1,131,000 (+42,000/+50,000)

2. B&B 657,000 (+37,000/-23,000)

3. DAYS 539,000 (-39,000/-51,000)

4. GH 453,000 (-28,000/+2,000)

5. AMC 416,000 (-49,000/-45,000)

6. OLTL 408,000 (-22,000/+19,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,491,000

Tuesday: 1.8/2,398,000

Wednesday: 1.8/2,384,000

Thursday: 1.6/2,011,000

Friday: 1.8/2,515,000

B&B

Monday: 2.1/2,897,000

Tuesday: 2.2/3,112,000

Wednesday: 2.0/2,835,000

Thursday:

Friday:

DAYS

Monday: 1.8/2,375,000

Tuesday: 1.6/2,304,000

Wednesday: 1.7/2,354,000

Thursday: 1.8/2,417,000

Friday: 1.6/2,129,000

GH

Monday: 1.9/2,580,000

Tuesday: 1.9/2,595,000

Wednesday: 2.0/2,650,000

Thursday: 1.9/2,520,000

Friday: 2.0/2,604,000

OLTL

Monday: 1.9/2,527,000

Tuesday: 1.8/2,408,000

Wednesday: 1.8/2,487,000

Thursday: 1.7/2,261,000

Friday: 1.8/2,459,000

Y&R

Monday: 3.4/4,579,000

Tuesday: 3.5/5,010,000

Wednesday: 3.3/4,613,000

Thursday:

Friday:

----------------------

For the SEASON September 20, 2010 through March 20, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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Since CBS didnt air on Thursday & Friday I think it would be an ok week for them. DAYS will probably remain steady to down. ABC soaps will probably be pretty bad. There were pre-emptions last week. GH could see a bump towards the end of the week due to the beginning of the Jake storyline. Also the weather was gorgeous on Thursday & Friday.

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Why not? LOLS. NBC was going to cancel the soap in 2008. And thats a HUGE decline. Going from 3rd to LAST in the TV and letting AMC tie or even beat it?

Good for AMC and ABC. Nice to see that spike in the demos. Any gains is good for AMC but dam a 1.6 that week. Not good.

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