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December 19-23, 2005


Toups

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Ratings for the week December 19-23, 2005

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,501,000 (+195,000/-71,000)

2. B&B 4,515,000 (+186,000/+83,000)

3. DAYS 3,623,000 (+390,000/-448,000)

4. ATWT 3,590,000 (-91,000/-315,000)

5. GH 3,463,000 (+78,000/-292,000)

6. AMC 3,386,000 (+226,000/-616,000)

7. OLTL 3,159,000 (+107,000/-451,000)

8. GL 3,002,000 (+44,000/-194,000)

9. PSNS 2,474,000 (+312,000/-415,000)

HH

1. Y&R 4.2/14 (same/same)

2. B&B 3.4/11 (same/+.1)

3. ATWT 2.8/9 (-.1/-.1)

3. GH 2.8/8 (same/-.4)

5. DAYS 2.7/8 (+.1/-.5)

5. AMC 2.7/8 (+.1/-.5)

7. OLTL 2.5/8 (same/-.4)

8. GL 2.3/7 (same/-.1)

9. PSNS 1.8/6 (+.1/-.4)

Women 18-49 Viewers

1. GH 1,380,000 (+24,000/-20,000)

2. Y&R 1,363,000 (+21,000/+24,000)

3. AMC 1,281,000 (+85,000/-132,000)

4. DAYS 1,272,000 (+150,000/-296,000)

5. OLTL 1,233,000 (+60,000/-55,000)

6. B&B 1,096,000 (+25,000/+5,000)

7. ATWT 953,000 (-36,000/-85,000)

8. PSNS 937,000 (+87,000/-274,000)

9. GL 827,000 (-44,000/-43,000)

Women 18-49 Rating

1. Y&R 2.1/13 (+.1/+.1)

1. GH 2.1/12 (same/same)

3. AMC 2.0/12 (+.2/-.2)

4. DAYS 1.9/11 (+.2/-.5)

4. OLTL 1.9/11 (+.1/-.1)

6. B&B 1.7/10 (+.1/same)

7. ATWT 1.5/9 (same/-.1)

8. PSNS 1.4/8 (+.1/-.4)

9. GL 1.3/7 (same/same)

Girls 12-17 Viewers

1. PSNS 148,000 (+89,000/-1,000)

2. DAYS 128,000 (+75,000/-18,000)

3. AMC 93,000 (+38,000/-8,000)

4. Y&R 79,000 (+42,000/-6,000)

5. B&B 77,000 (+43,000/-14,000)

6. GH 73,000 (+11,000/-49,000)

7. OLTL 71,000 (+7,000/-17,000)

8. GL 66,000 (+30,000/+7,000)

9. ATWT 62,000 (+31,000/-22,000)

Women 18-34 Rating

1. DAYS 2.0/12 (+.3/-.7)

2. PSNS 1.7/10 (+.2/-.6)

3. GH 1.5/9 (same/-.1)

4. Y&R 1.4/9 (-.1/-.1)

4. AMC 1.4/9 (+.1/-.2)

4. OLTL 1.4/8 (+.1/-.1)

7. ATWT 1.2/7 (same/-.1)

7. B&B 1.2/7 (+.1/-.2)

9. GL 1.1/6 (same/-.2)

Men 18+ Viewers

1. Y&R 1,287,000 (-12,000/-174,000)

2. B&B 1,019,000 (+9,000/-27,000)

3. DAYS 789,000 (+71,000/+46,000)

4. ATWT 682,000 (-86,000/-120,000)

5. AMC 611,000 (+48,000/-173,000)

6. GL 599,000 (-42,000/-28,000)

7. PSNS 535,000 (+62,000/+2,000)

8. GH 510,000 (+35,000/-100,000)

9. OLTL 451,000 (+24,000/-213,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.7/3,304,000

Tuesday: 2.8/3,378,000

Wednesday: 2.7/3,268,000

Thursday: 2.7/3,371,000

Friday: 2.8/3,607,000

ATWT

Monday: 2.6/3,330,000

Tuesday: 2.8/3,498,000

Wednesday: 2.8/3,669,000

Thursday: 2.8/3,627,000

Friday: 2.9/3,825,000

B&B

Monday: 3.4/4,384,000

Tuesday: 3.4/4,418,000

Wednesday: 3.5/4,751,000

Thursday: 3.3/4,179,000

Friday: 3.5/4,845,000

DAYS

Monday: 2.6/3,434,000

Tuesday: 2.6/3,677,000

Wednesday: 2.5/3,523,000

Thursday: 2.5/3,403,000

Friday: 2.9/4,081,000

GH

Monday: 3.0/3,734,000

Tuesday: 2.9/3,497,000

Wednesday: 2.8/3,331,000

Thursday: 2.5/3,140,000

Friday: 2.8/3,615,000

GL

Monday: 2.2/2,882,000

Tuesday: 2.4/3,098,000

Wednesday: 2.4/3,044,000

Thursday: 2.2/2,909,000

Friday: 2.4/3,078,000

OLTL

Monday: 2.7/3,524,000

Tuesday: 2.4/2,871,000

Wednesday: 2.3/2,857,000

Thursday: 2.5/3,076,000

Friday: 2.7/3,467,000

PSNS

Monday: 1.8/2,274,000

Tuesday: 1.7/2,473,000

Wednesday: 1.8/2,466,000

Thursday: 1.8/2,335,000

Friday: 2.0/2,823,000

Y&R

Monday: 4.1/5,266,000

Tuesday: 4.4/5,595,000

Wednesday: 4.1/5,449,000

Thursday: 4.3/5,625,000

Friday: 4.3/5,570,000

----------------------

For the SEASON September 19, 2005 through December 25, 2005

HH

1. Y&R 4.1

2. B&B 3.3

3. GH 2.8

4. ATWT 2.7

5. AMC 2.6

5. DAYS 2.6

7. OLTL 2.5

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.0

1. GH 2.0

3. DAYS 1.8

3. OLTL 1.8

4. AMC 1.7

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

NBC DAYTIME IS #2 AMONG WOMEN 18-49 FOR THE FOURTH QUARTER AND #1 AMONG WOMEN 18-34 FOR THE 24TH STRAIGHT QUARTER

Published: December 30, 2005

'DAYS OF OUR LIVES' IS DAYTIME'S #1 SERIES AMONG WOMEN 18-34 FOR THE 22ND CONSECUTIVE QUARTER

'PASSIONS' IS #2 AMONG WOMEN 18-34 AND TIED FOR #1 AMONG WOMEN 18-24

FOR THE WEEK OF DEC. 19-23, 'DAYS' ATTRACTS ITS BIGGEST WOMEN 18-49 AUDIENCE IN SEVEN MONTHS

BURBANK, Calif. -- December 30, 2005 -- NBC Daytime has finished the fourth quarter of 2005 #2 in women 18-49 rating and #1 outright in the women 18-34 category, marking the 24th consecutive quarter-long win for NBC among women 18-34.

"Days of our Lives" was daytime's #1 series for the quarter among women 18-34, marking "Days'" 22nd consecutive quarter-long win in this valuable category. "Passions" is #2 for the quarter in the women 18-34 demographic and is tied for #1 (with "Days") among women 18-24.

For the quarter, "Days of our Lives" (1.8 rating, 11 share among women 18-49, 1.9/12 among women 18-34) tied for #3 among women 18-49 while "Passions" (1.4/8 among women 18-49, 1.6/10 among women 18-34) tied for #7 in the women 18-49 race.

NBC Daytime finished #2 for the week of Dec. 19-23 among women 18-49 and was #1 for the week in the women 18-34 category. It's NBC's 310th consecutive week leading the valuable women 18-34 demographic. NBC's "Days of our Lives" and "Passions" are the #1 and #2 ranked daytime series for the week and season among women 18-34.

For the week, "Days of our Lives" attracted its biggest women 18-49 audience (1.272 million) in more than seven months (since the week of May 9-13). "Days" (1.9/11 among women 18-49, 2.0/12 among women 18-34) tied for #4 for the week among women 18-49 and was #1 among women 18-34, marking the 533rd time in 541 weeks "Days" has led this valuable demographic (including ties).

For the week of Dec. 19-23, "Passions" (1.4/8 among women 18-49, 1.7/10 among women 18-34) tied for #9 in the women 18-49 race and was #2 in the women 18-34 category.

According to in-home viewing figures from Nielsen Media Research for the fourth quarter of 2005, averages among women 18-49 are: ABC, a 1.7 rating, 11 share; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the quarter are: NBC, 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages for the quarter are: CBS, 4.2 million; ABC, 3.1 million; NBC, 2.7 million.

For the week of Dec. 19-23, averages among women 18-49 were: ABC 1.9/11; NBC, 1.7/10; CBS, 1.6/10. Women 18-34 averages for the week were: NBC, 1.8/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the week were: CBS, 4.4 million; ABC, 3.3 million; NBC, 3.0 million.

ABC Ratings Report

CBS Ratings Report

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Dailies courtesy of Lskreet/abc mb

ABC

ALL MY CHILDREN

MONDAY 2.7

TUESDAY 2.8

WEDNESDAY 2.7

THURSDAY 2.7

FRIDAY 2.8

ONE LIFE TO LIVE

MONDAY 2.7

TUESDAY 2.4

WEDNESDAY 2.3

THURSDAY 2.5

FRIDAY 2.7

GENERAL HOSPITAL

MONDAY 3.0

TUESDAY 2.9

WEDNESDAY 2.8

THURSDAY 2.5

FRIDAY Fri 2.8

NBC

DAYS OF OUR LIVES

MONDAY 2.6

TUESDAY 2.6

WEDNESDAY 2.5

THURSDAY 2.5

FRIDAY 2.9

PASSIONS

MONDAY 1.8

TUESDAY 1.7

WEDNESDAY 1.8

THURSDAY 1.8

FRIDAY 2.0

CBS

YOUNG AND THE RESTLESS

MONDAY 4.1

TUESDAY 4.4

WEDNESDAY 4.1

THURSDAY 4.3

FRIDAY 4.3

BOLD AND BEAUTIFUL

MONDAY 3.4

TUESDAY 3.4

WEDNESDAY 3.5

THURSDAY 3.3

FRIDAY Fri 3.5

AS THE WORLD TURNS

MONDAY 2.6

TUESDAY 2.8

WEDNESDAY 2.8

THURSDAY 2.8

FRIDAY Fri 2.9

GUIDING LIGHT

MONDAY 2.2

TUESDAY 2.4

WEDNESDAY 2.4

THURSDAY 2.2

FRIDAY 2.4

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Nielsen Daytime Insights for the week of December 19, 2005 (courtesy of Lskreet/abc mb)

ABC led the week in women 18-49 rating (1.9), followed by NBC (1.7) and CBS (1.6). NBC was 1st in women 18-34 (1.8), topping ABC (1.3) and CBS (1.2). ABC took the lead in women 25-54 (2.1), ahead of CBS (1.9) and NBC (1.6).

Compared to the prior 13 weeks of the season, NBC was flat in women 18-34 and up +0.1 in women 18-49/25-54. The network earned its best women 18-49 weekly average in 8 weeks.

CBS was flat in women 18-34 and up +0.1 in women 18-49/25-54 versus the past 13 weeks. YOUNG AND THE RESTLESS achieved its best women 18-49 rating in nine weeks.

ABC was up +0.1 from its 13 week average in women 18-34/25-54 and up +0.2 in women 18-49. ABC delivered its best women 18-49 rating since the week of 5/23/05. ALL MY CHILDREN earned its best women 18-34 rating since the week of 7/11/05 (when it also posted a 1.4 in the demo) and its best women 18-49 rating since the week of 5/23/05.

In women 18-49, DAYS OF OUR LIVES (1.9) ranked #4, up from #5 last week. PASSIONS (1.4) ranked #9

(tied with THE VIEW). Among women 18-34, DAYS (2.0) was #1, ranking first in the demo for the 534th week out of 541 weeks that it aired. PASSIONS (1.7) ranked 2nd in women 18-34 rating. For women 25-54, DAYS (1.9) ranked #6, with PASSIONS (1.3) ranking #12. DAYS and PASSIONS rank #1 and #2 in women 18-34 for the ***.

For the season to date and full 4q05, in women 18-34, NBC (1.8) is down -0.4 with ABC (1.2) down -0.3 and CBS (1.2) flat versus the comparable period last year. In women 18-49, NBC (1.6) is down -0.4, while CBS (1.5) is down -0.1 and ABC (1.7) is down -0.2. For women 25-54, NBC (1.5) is down -0.4, with CBS (1.8) down -0.1 and ABC (2.0) down -0.3.

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So I take it this is what the ratings look like...

1. YR 4.2

2. BB 3.4

3. ATWT 2.8

3. GH 2.8

5. AMC 2.7

6. DAYS 2.6

7. OLTL 2.5

8. GL 2.3

9. PASS 1.8

That is how I see it but why did you put ATWT above GH which I may say is better but I am courius.

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Well to be fair it's this week and this coming Monday that were/are the psuedo holiday weeks (the Eves and Holidays falling on the weekend this year, but the Mondays being declared federal holidays), actually I'd only expect a rise for this week being most people probably had just this week off (12/26-30).

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Y&R - 4.2 (same)

B&B - 3.4 (same)

ATWT - 2.8 (-.1)

GH - 2.8 (same)

AMC - 2.7 (+.1)

DAYS - 2.6 (same)

OLTL - 2.5 (same)

GL - 2.3 (same)

PSNS - 1.8 (+.1)

I did all the work to try to figure that out, so when I come here and see that someone's already posted it, imagine my upset. I'm posting it anyway, dammit!

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I wonder if the transit strike affected anything. I know here in the NY area there were a few pre-emptions for news conferences and stuff.

That was last Thursday, which could explain GL (in some markets) and GH freefalling on Thursday. I know GH was re-aired in the middle of the night.

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