Members KBT Posted February 18, 2007 Members Share Posted February 18, 2007 Perfect and well said and is exactly what I meant in my above post. Link to comment Share on other sites More sharing options...
Members Reddi Posted February 18, 2007 Members Share Posted February 18, 2007 If the Neilson's were optional (anyone could join) they would no longer be statistically valid. They have to have a fair sampling, otherwise they will be just one more popularity poll like those online... easy to rig, easy to skew. Fanbases would organize Neilson membership drives. It would be a joke. I think they do a reasonable job measuring right now. I think the flaw is on the marketing side... with advertisers not realizing where the money is and how demo spending has changed with the boomers. Link to comment Share on other sites More sharing options...
Members Sylph Posted February 18, 2007 Members Share Posted February 18, 2007 Please register in order to view this content Link to comment Share on other sites More sharing options...
Members SpiritualJunkie Posted February 19, 2007 Members Share Posted February 19, 2007 Sylph, thanks for doing this! It's really interesting to see visually how the soaps are doing over a certain period of time. Link to comment Share on other sites More sharing options...
Members Darcy Posted February 19, 2007 Members Share Posted February 19, 2007 Thanks for the explanations. I can't say I understand it well enough to explain it to someone but I think I understand the basic ideas. Sounds like a crazy and inaccurate system to me but I guess they are doing the best they can. Link to comment Share on other sites More sharing options...
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