[Toups]

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Numbers are based on Live+Same Day ratings

Ratings for the week January 18-22, 2010

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,151,000 (+186,000/-66,000)
2. B&B 3,312,000 (-126,000/-269,000)
3. DAYS 3,193,000 (+84,000/+204,000)
4. AMC 2,808,000 (+179,000/+202,000)
5. GH 2,595,000 (-97,000/-176,000)
6. ATWT 2,517,000 (-32,000/-171,000)
7. OLTL 2,471,000 (+41,000/-7,000)


HH
1. Y&R 3.7/11 (+.1/same)
2. B&B 2.4/7 (-.1/-.2)
3. DAYS 2.3/7 (+.1/+.1)
4. AMC 2.1/6 (+.1/+.1)
5. ATWT 1.9/6 (same/same)
5. GH 1.9/5 (same/-.2)
7. OLTL 1.8/6 (same/-.1)


Women 18-49 Viewers
1. Y&R 1,214,000 (+19,000/-33,000)
2. DAYS 866,000 (+47,000/-42,000)
3. GH 838,000 (-40,000/-179,000)
4. B&B 756,000 (-61,000/-136,000)
5. OLTL 745,000 (+70,000/-54,000)
6. AMC 719,000 (+92,000/-53,000)
7. ATWT 615,000 (-79,000/-157,000)


Women 18-49 Rating
1. Y&R 1.8/11 (same/-.1)
2. DAYS 1.3/7 (+.1/-.1)
2. GH 1.3/7 (same/-.2)
4. AMC 1.1/6 (+.2/-.1)
4. OLTL 1.1/6 (+.1/-.1)
4. B&B 1.1/6 (-.1/-.2)
7. ATWT 0.9/5 (-.2/-.3)


Girls 12-17 Viewers
1. Y&R 48,000 (+13,000/+28,000)
2. GH 41,000 (-24,000/+5,000)
3. B&B 31,000 (-1,000/+19,000)
4. DAYS 27,000 (-22,000/-16,000)
5. ATWT 26,000 (+5,000/+6,000)
6. AMC 18,000 (same/-18,000)
7. OLTL 14,000 (-20,000/-27,000)


Women 18-34 Rating
1. Y&R 1.1/7 (same/-.2)
2. DAYS 1.0/6 (+.1/same)
3. GH 0.9/5 (same/-.2)
3. OLTL 0.9/5 (+.1/+.2)
5. AMC 0.8/5 (+.1/same)
6. B&B 0.7/4 (-.1/-.2)
7. ATWT 0.6/3 (same/-.2)


Men 18+ Viewers
1. Y&R 1,185,000 (+52,000/-135,000)
2. B&B 739,000 (-10,000/-98,000)
3. DAYS 661,000 (+41,000/same)
4. AMC 599,000 (+49,000/+94,000)
5. ATWT 507,000 (+29,000/-59,000)
6. OLTL 476,000 (+25,000/+58,000)
7. GH 464,000 (-31,000/+31,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 2.0/2,803,000
Tuesday: 2.2/3,058,000
Wednesday: 1.9/2,525,000
Thursday: 2.0/2,769,000
Friday: 2.1/2,886,000

ATWT
Monday: 2.0/2,738,000
Tuesday: 1.7/2,284,000
Wednesday: 1.8/2,502,000
Thursday: 1.8/2,404,000
Friday: 2.0/2,656,000

B&B
Monday: 2.6/3,630,000
Tuesday: 2.4/3,170,000
Wednesday: 2.3/3,240,000
Thursday: 2.4/3,180,000
Friday: 2.4/3,340,000

DAYS
Monday: 2.3/3,251,000
Tuesday: 2.3/3,155,000
Wednesday: 2.4/3,281,000
Thursday: 2.2/3,083,000
Friday: 2.3/3,197,000

GH
Monday: 1.9/2,628,000
Tuesday: 1.9/2,550,000
Wednesday: 1.9/2,484,000
Thursday: 1.9/2,670,000
Friday: 2.0/2,644,000

OLTL
Monday: 1.9/2,594,000
Tuesday: 1.9/2,509,000
Wednesday: 1.7/2,219,000
Thursday: 1.8/2,522,000
Friday: 1.8/2,511,000

Y&R
Monday: 4.0/5,428,000
Tuesday: 3.7/4,943,000
Wednesday: 3.7/5,127,000
Thursday: 3.7/5,191,000
Friday: 3.7/5,065,000

----------------------

For the SEASON September 21, 2009 through January 24, 2010

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.3
4. GH 2.1
4. AMC 2.1
6. OLTL 1.9
6. ATWT 1.9

Women 18-49 Rating
1. Y&R 1.9
2. DAYS 1.5
2. GH 1.5
4. AMC 1.1
4. B&B 1.1
4. OLTL 1.1
7. ATWT 1.0

[Angela]

Quote

It's silly to champion a tiny rise in demos for ATWT and then act like it doesn't matter that AMC is doing better and better week after week lol

The 18-49 demo is very relevant. AMC is the #1 ABC soap in HH and Total Viewers - it's been 8 weeks (give or take a week) with the highest HH/Total Viewers on the ABCD soap lineup - but GH is the #1 ABCD soap in 18-49 viewers/rating consistently. Despite the nice off-demo ratings for AMC, an executive would look at GH numbers as healthier because advertisers will give them more money for GH because of the 18-49 demo. OLTL is the truly suffering ABC soap here, their 18-49 demo is on par with AMC and nothing positive is happening in HH and Total viewers.

That aside I concur with your opinion. I'm not exactly getting the AMC-target practice thing here for some ATWT fans. AMC, OLTL and ATWT all complete the back of the pack in 18-49. ATWT is not trouncing AMC (or even OLTL) in 18-49 by any means. Ties and 1-2 times in the past two months where ATWT has had a higher 18-49 is not going to somehow cause AMC to be canceled and not ATWT. It's not going to save ATWT.

[EricMontreal22]

Right, I know that that demo has been very important since the mid 70s actually when they started paying attention to demos and it is completely relevent. You said, what I intended to say, much better in your second paragraph. It just seems silly to talk about DirecTV picking up the show (I thought a bit part of the reason they picked up Passions was that DirecTV is partly owned by NBC, isn't it?) because of tiny gains, etc, and then say in the same sentence "but poor AMC, it's gonna be dead in a year anyway no matter what gains it might make", etc etc. Maybe DirectTV should just hold out and wait till AMC is dead to pick up that, then

[Angela]

Quote

It just seems silly to talk about DirecTV picking up the show (I thought a bit part of the reason they picked up Passions was that DirecTV is partly owned by NBC, isn't it?)

I don't think it's silly, in that it's never silly to dream. If it was my soap, despite horrible demographics, I'd want to hope somebody picks it up. I just don't get the necessity to slam AMC (like it's totally in the mud) from some of the ATWT contingent.

You may be right about NBC owning some of DirecTV, I'm not sure. I know Passions had a fantastic 12-17 demographic (usually top 3, correct me if I'm wrong?) despite being last place in HH, that probably played into it as well.

[EricMontreal22]

You're spot on about the demos of Passions--that played a big part I'm sure.

Sorry I didn't quite mean silly. OLTL and AMC have always been *my* shows, but ATWT basicallyc oes next and I do have a lot of affection for the show and if I was being honest, would rather see it stick around than sme shows that are. And I agree, I think it's admirable to fight to the end for your show (and I consider Ruxton and SaveATWT friends on here, so it's nothign personal against them)--it's just, as you say, it does neither them nor their cause any favours to follow each ATWT saving post with a comment about how awful AMC is an how it will inevitably die anyway--like that somehow makes ATWT's death more palatable? I just don't get it--and from a strictly logical point of view it comes off as silliness--there are no real facts to point out that AMC is going anywhere anytime very soon at all.

*gets off high horse*

[CarlD2]

Should ABC be pleased with those GH 18-49? They've lost over 150,000 in the past year and in spite of weeks that should have been a big buildup for those numbers (Franco, who was supposedly popular among people in that age range; JJ's return, who was a big name for a lot of younger GH viewers who may have lapsed since his exit; the buildup of the reveal of Dante being Sonny's son), their numbers are still decreasing.

[Steve]

jams1234, on 29 January 2010 - 12:04 AM, said:

I could not agree MORE!!! But to be fair it's more like one or two poster who are constantly beating the "AMC sucks and I hate it" horse. Week in and week out, same ole same ole. We get it, you wish terrible things for AMC, point taken. It seems to me that it's more of a jealousy thing...you know them not liking that AMC is doing better than their soap. I've never understood why ANY soap fan would wish for ANY soap to have bad ratings. Especially when you see the same posters talk about how soaps are a dying breed & how sad it is that thy are being canceled, but they have no problems wishing for cancellation for the soaps they do not care for???? A bit hypocritical, no?

As for me I only watch OLTL and AMC...the latter is my soap. With that said I never wish for the other soaps to go down.....I wish for my favorites to rise.

BTW Go AMC!!!!!!!!!!!! WELL deserved!!

Very well said! And ditto, go AMC!!!!

EricMontreal22, on 29 January 2010 - 12:16 AM, said:

Well said. I would never wish another saop to be canceled (well ok i wasn't too sad when Passions left) and it seems like sad jealousy to me AMC has definitely been, while not a huge improvement, a lot more fun to watch the past two or three weeks and I'm glad the ratings are reflecting that. It's silly to champion a tiny rise in demos for ATWT and then act like it doesn't matter that AMC is doing better and better week after week lol

Angela, on 29 January 2010 - 01:08 AM, said:

The 18-49 demo is very relevant. AMC is the #1 ABC soap in HH and Total Viewers - it's been 8 weeks (give or take a week) with the highest HH/Total Viewers on the ABCD soap lineup - but GH is the #1 ABCD soap in 18-49 viewers/rating consistently. Despite the nice off-demo ratings for AMC, an executive would look at GH numbers as healthier because advertisers will give them more money for GH because of the 18-49 demo. OLTL is the truly suffering ABC soap here, their 18-49 demo is on par with AMC and nothing positive is happening in HH and Total viewers.

That aside I concur with your opinion. I'm not exactly getting the AMC-target practice thing here for some ATWT fans. AMC, OLTL and ATWT all complete the back of the pack in 18-49. ATWT is not trouncing AMC (or even OLTL) in 18-49 by any means. Ties and 1-2 times in the past two months where ATWT has had a higher 18-49 is not going to somehow cause AMC to be canceled and not ATWT. It's not going to save ATWT.

It is both silly and pathetic how certain ATWT fans push their show as so great and keep hoping for another show they've never liked to sink in the ratings. It's not going to save ATWT and it's not going to convince anyone to watch that show before it goes off the air in September.

If AMC can show this much growth with a mostly reviled headwriter, just imagine how high the ratings could go with a good headwriter starting next month!

[Ann_SS]

CarlD2, on 29 January 2010 - 03:27 AM, said:

Should ABC be pleased with those GH 18-49? They've lost over 150,000 in the past year and in spite of weeks that should have been a big buildup for those numbers (Franco, who was supposedly popular among people in that age range; JJ's return, who was a big name for a lot of younger GH viewers who may have lapsed since his exit; the buildup of the reveal of Dante being Sonny's son), their numbers are still decreasing.

I think that ABC must be pleased that GH seems to have stabilized that 18 to 49 women demo, but apprehensive that the demo continues to decline. GH struggles to hit a high of 1.5 and was stuck at 1.2 for a while. We know about the budget cuts so with this upcoming Franco NY episode, there must more budget cuts to come. I am sure that ABC will be keenly watching the February sweeps demos after the money spent on promoting Dante's shooting. I think that GH will do well, but not as well as they hope.

[Saving ATWT]

Y&RWorldTurner, on 28 January 2010 - 06:03 PM, said:

Direct TV isn't going to want it at all, we need to let that die. When ATWT leaves CBS in June, that will be the end of it.

And it's not like AMC hasn't traditionally done better than ATWT.

All these shows will die at some point and I don't think they'll find success on another network.

Direct TV is freaked by the Comcast/NBCU deal and they want to own/distribute content. The know that Comcast will be doing 'Comcast Only' shows and that a cable war is starting to shape. Each cable provider will hype that they exclusively broadcast certain shows. We are all going to be thinking of cable companies as mega channels in a few years, especially as it all shifts online.
If Direct TV can work a good deal with PGP, they will pick up ATWT. I also bet they pick up a few other shows. I am really curious to how Time Warner and Verizon deal with this. Verizon will need a content partner so, within the next year or so, they will merge with a studio or network. I could see a Verizon/CBS deal.

[amcfanfor30]

I'm a fan of AMC and a fan of the genre, so I like to see all soaps go up. I'm happy for AMC - especially those demo numbers compared with last week. The show is slowly regaining it footing. The last five years have been hard to watch, but I am encouraged about the future. I think the move to California is good for the show, but it is also a last chance. They have to keep the numbers - and, I hope, the quality - on the upswing.

[Kyle]

I agree with everyone when they said "why would you wish for another soap to die?". And most of them are coming from ATWT fans. It's annoying and really you can express your hate but we see it EVERY minute. Happy for AMC!

With OLTL I don't find it enjoyable.

I am glad DAYS is once agian inching the #2 spot. Well deserved.

This post has been edited by Kyle: 29 January 2010 - 08:29 AM

[marceline]

I'm torn about AMC. It's always been able to pull me back for short periods of time so in a sense I'm always ready to go "home" to Pine Valley. I've been hopeful that the move to L.A. and Pratt's firing would lead the way to a Days-like renaissance for the show, then with the announcement of the new writing regime, my Battered Viewer Syndrome kicked in and I lost that hope. As long as ABC is managed the same way, it's like running a hurdle race with 20lb weights around your ankles.

[Rakesh]

I'm so happy with DAYS' numbers.

[Sylph]

Rakesh, on 29 January 2010 - 10:26 AM, said:

I'm so happy with DAYS' numbers.

It's funny how DOOL's success doesn't send some signals to Bloom and Frons as how do you keep the numbers and have small increases.

They are delusional.

[Cat]

Sylph, on 29 January 2010 - 10:33 AM, said:

It's funny how DOOL's success doesn't send some signals to Bloom and Frons as how do you keep the numbers and have small increases.

They are delusional.

There really is no mysery to these Days numbers, either. It's about weighing up your assets, losing the fat, and solid work both in front of and behind the scenes.

GH's terminal slide has to be a wake-up call to ABC. Guza has run out of steam. What a pity GH's "stars" are holding the show to ransom. I'm willing to bet that this week's ratings will see a gain for GH, though. It has actually been rather good. Gulp.

[Sylph]

Cat, on 29 January 2010 - 11:02 AM, said:

There really is no mysery to these Days numbers, either. It's about weighing up your assets, losing the fat, and solid work both in front of and behind the scenes.

GH's terminal slide has to be a wake-up call to ABC. Guza has run out of steam. What a pity GH's "stars" are holding the show to ransom. I'm willing to bet that this week's ratings will see a gain for GH, though. It has actually been rather good. Gulp.

Yes, no mystery. Which makes it all the more frustrating that these people just keeping ordering more bull from Guza and Arena.

[Melroser]

I'm glad that OL has tied GH for 3rd with women 18-34 and is ahead of AMC. Now if only they could move ahead of GH too! (yes, I'm grasping at straws....anything )

[CarlD2]

Sylph, on 29 January 2010 - 10:33 AM, said:

It's funny how DOOL's success doesn't send some signals to Bloom and Frons as how do you keep the numbers and have small increases.

They are delusional.

I think they only see this as more of an excuse to ask for pay cuts and budget cuts.

[jcar03]

Y&RWorldTurner, on 28 January 2010 - 05:03 PM, said:

Direct TV isn't going to want it at all, we need to let that die. When ATWT leaves CBS in June, that will be the end of it.

And it's not like AMC hasn't traditionally done better than ATWT.

All these shows will die at some point and I don't think they'll find success on another network.

Why are people thinking Direct TV is going to pick up a soap again? They did it with Passions and if I remember correctly it actually had decent ratings but the cost was to much to handle.

[Sylph]

CarlD2, on 29 January 2010 - 07:33 PM, said:

I think they only see this as more of an excuse to ask for pay cuts and budget cuts.

LOL! Yes!

[marceline]

jcar03, on 30 January 2010 - 02:04 AM, said:

Why are people thinking Direct TV is going to pick up a soap again?

Because, as a great woman once said, "Dreaming is free."