Ratings Highlights for 3Q 2009

Final National Ratings

Growing its Audience for the 7th Consecutive Quarter in Prime and Total Day,

3Q09 Ranks as SOAPnet’s Most-Watched Quarter Ever in Total Viewers

Building its Audience for the 5th Consecutive Quarter, 3Q09 Becomes

SOAPnet’s Most-Watched Quarter in Total Day in Women 18-49

3Q09 Wraps as SOAPnet’s Second-Most-Watched Quarter Ever in Prime

in Women 18-49, Falling Just Shy of 2Q09’s Record-Setting Levels

“One Life to Live” Nets its Largest Quarterly Audience in 3Q09 in Total Viewers

and Women 18-49, While “General Hospital” and “All My Children” Register

Double-Digit Percent Increases Year to Year in the Key Demos

SOAPnet (3Q 2009)

Posting its 7th consecutive quarter of increases, 3Q09 became SOAPnet’s most-watched quarter on record in Total Viewers in Prime (381,000) and Total Day (198,000). Impressively, this is the second straight quarter the network has delivered at record levels.

In Women 18-49, SOAPnet grew its Total Day audience for the 5th straight quarter, hitting all-time highs in 3Q09 (79,000). In Prime 3Q09 became the net’s second-most-watched quarter ever, behind only 2Q08 (142,000 vs. 143,000).

Compared to 3Q08, in Prime SOAPnet climbed by an impressive 21% in Total Viewers (381,000 vs. 315,000) and by 35% in Women 18-49 (142,000 vs. 105,000). In Total Day SOAPnet improved delivery by an equally impressive 22% in Total Viewers (198,000 vs. 162,000) and by 30% in Women 18-49 (79,000 vs. 61,000).

Program Highlights

Garnering double-digit percent gains over year-ago levels, “One Life to Live” (M-F, 9:00 – 10:00 p.m.) registered the series’ largest quarterly audience on record on SOAPnet in Total Viewers (480,000) and Women 18-49 (186,000), increasing by a respective 39% (vs. 349,000) and 50% (vs. 124,000).

“All My Children” (M-F, 8:00 – 9:00 p.m.) posted robust year-to-year increases, up by 31% in Total Viewers (477,000 vs. 365,000) and by 57% in Women 18-49 (184,000 vs. 117,000) over 3Q08 deliveries.

“General Hospital” (M-F, 10:00 – 11:00 p.m.) garnered hefty gains over year-ago levels, increasing by 10% in Total Viewers (454,000 vs. 413,000) and by 23% in Women 18-49 (174,000 vs. 142,000).

Source: Nielsen Media Research (National Ratings, 3Q09: 6/29/09-9/27/09, Most Current; Year-Ago, 3Q08: 06/30/08-9/28/08, L + 7.

Edited September 29, 200916 yr by Carolyn1980

Frons better think again before canceling

Edited September 29, 200916 yr by aMLCproduction

Ratings Highlights for 3Q 2009

Final National Ratings

Garnering double-digit percent gains over year-ago levels, “One Life to Live” (M-F, 9:00 – 10:00 p.m.) registered the series’ largest quarterly audience on record on SOAPnet in Total Viewers (480,000) and Women 18-49 (186,000), increasing by a respective 39% (vs. 349,000) and 50% (vs. 124,000).

Beautiful irony. Since OLTL is by all accounts better on budget and more successful (equally successful) on ABC/Soapnet, I wonder what the underlying REAL (economic) rationale for putting OLTL on the chopping block is?

Deservedly so.

Thanks for the article. If Frons pulls OLTL he deserves to be fired (or rather, it would be yet another reason he deserves to be fired).

Frons better think again before canceling

That implies that he thought the first time.

Do the non-soap shows on Soapnet get higher ratings than their soaps do?