[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week December 29, 2008 - January 2, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,385,000 (+131,000/-328,000)
2. B&B 3,781,000 (+213,000/-249,000)
3. DAYS 3,282,000 (+275,000/+180,000)
4. GH 2,865,000 (-90,000/-180,000)
5. ATWT 2,838,000 (+152,000/-394,000)
6. AMC 2,776,000 (+44,000/+83,000)
7. OLTL 2,710,000 (-59,000/same)
8. GL 2,232,000 (+175,000/-412,000)


HH
1. Y&R 3.8/11 (+.1/-.3)
2. B&B 2.7/8 (+.1/-.2)
3. DAYS 2.3/7 (+.2/same)
4. GH 2.1/6 (-.1/-.2)
5. AMC 2.0/6 (same/-.1)
5. OLTL 2.0/6 (same/-.1)
5. ATWT 2.0/6 (+.1/-.4)
8. GL 1.6/5 (+.2/-.3)


Women 18-49 Viewers
1. Y&R 1,127,000 (+35,000/-215,000)
2. DAYS 952,000 (+91,000/-24,000)
3. GH 905,000 (-85,000/-92,000)
4. AMC 824,000 (+61,000/+36,000)
5. B&B 797,000 (+105,000/-224,000)
6. OLTL 789,000 (-41,000/-91,000)
7. ATWT 649,000 (+30,000/-318,000)
8. GL 594,000 (+96,000/-244,000)


Women 18-49 Rating
1. Y&R 1.7/10 (+.1/-.3)
2. DAYS 1.4/8 (+.1/-.1)
2. GH 1.4/7 (-.1/-.1)
4. AMC 1.2/7 (same/same)
4. OLTL 1.2/6 (-.1/-.1)
4. B&B 1.2/6 (+.2/-.3)
7. ATWT 1.0/5 (+.1/-.5)
8. GL 0.9/5 (+.1/-.4)


Girls 12-17 Viewers
1. DAYS 89,000 (+24,000/+7,000)
2. OLTL 65,000 (+32,000/+13,000)
3. Y&R 49,000 (-5,000/+15,000)
3. ATWT 49,000 (+5,000/+21,000)
5. AMC 41,000 (+2,000/+26,000)
6. GH 40,000 (+12,000/-19,000)
7. B&B 39,000 (-8,000/-6,000)
8. GL 36,000 (+3,000/-7,000)


Women 18-34 Rating
1. DAYS 1.2/7 (+.1/-.1)
1. Y&R 1.2/7 (same/-.1)
3. B&B 0.8/4 (+.1/same)
4. AMC 0.7/4 (same/-.1)
4. GH 0.7/4 (-.1/-.3)
6. ATWT 0.6/3 (-.1/-.2)
6. OLTL 0.6/3 (same/-.3) <------- ties low rating
8. GL 0.5/3 (+.1/-.1)


Men 18+ Viewers
1. Y&R 1,292,000 (-76,000/-172,000)
2. B&B 857,000 (-17,000/-112,000)
3. DAYS 718,000 (-19,000/+7,000)
4. ATWT 610,000 (+4,000/-86,000)
5. AMC 543,000 (-31,000/+10,000)
6. GL 526,000 (+41,000/+17,000)
7. OLTL 504,000 (-28,000/+34,000)
8. GH 484,000 (-49,000/-67,000)


--------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 2.1/3,000,000
Tuesday: 1.9/2,502,000
Wednesday: 1.5/1,888,000 (did not count)
Thursday:
Friday: 2.1/2,828,000

ATWT
Monday: 2.1/2,790,000
Tuesday: 2.0/2,851,000
Wednesday:
Thursday:
Friday: 2.1/2,874,000

B&B
Monday: 2.9/3,728,000
Tuesday: 2.6/3,694,000
Wednesday: 2.7/3,976,000 (did not count)
Thursday:
Friday: 2.7/3,919,000

DAYS
Monday: 2.4/3,353,000
Tuesday: 2.2/3,163,000
Wednesday: 2.3/3,076,000 (did not count)
Thursday:
Friday: 2.3/3,329,000

GH
Monday: 2.2/2,989,000
Tuesday: 1.9/2,488,000
Wednesday: 1.4/2,055,000 (did not count)
Thursday:
Friday: 2.3/3,117,000

GL
Monday: 1.7/2,212,000
Tuesday: 1.6/2,240,000
Wednesday:
Thursday:
Friday: 1.7/2,244,000

OLTL
Monday: 2.0/2,778,000
Tuesday: 1.8/2,441,000
Wednesday: 1.3/1,896,000 (did not count)
Thursday:
Friday: 2.1/2,910,000

Y&R
Monday: 3.9/5,193,000
Tuesday: 3.6/5,312,000
Wednesday: 3.7/5,471,000 (did not count)
Thursday:
Friday: 4.0/5,648,000

----------------------

For the SEASON September 22, 2008 through January 4, 2009

HH
1. Y&R 3.7
2. B&B 2.6
3. GH 2.3
4. DAYS 2.1
4. OLTL 2.1
6. ATWT 2.0
6. AMC 2.0
8. GL 1.5

Women 18-49 Rating
1. Y&R 1.7
2. GH 1.5
3. DAYS 1.4
4. OLTL 1.3
5. B&B 1.2
5. AMC 1.2
7. ATWT 1.1
8. GL 0.9

This post has been edited by Toups: 10 January 2009 - 01:51 AM

[jpoliver78]

That Martha Byrne firing still surprises me- Didn't she only ask for her episode guarantee to stay the same?
I have never watched ATWT but when flipping through, Noelle Beck is certainly as beautiful as she ever was- she is stunning. Martha Byrne just seems more soulful and real. But hell, I don't watch ATWT this is just from passing through.

And hell no REG is NO Victoria Rowell. Not 1/10.

I may be in the minority with this opinion, but I believe that ATWT was justified in releasing Martha Byrne from the series. Personally, I think that asking for a specific number of episode appearances is too much. That basically forces the writers to cater to this one particular character. It is a well known fact that characters - even major characters - are not always utilized and are put on the "back burner" from time to time. By forcing the writers into making sure that Byrne's character, Lily, is in a certain number of episodes, the writers would be forced to come up with storyline for the character or simply (needlessly) insert the character into scenes in order to meet that episode requirement.

At least as of now, it seems that both Lily and on-screen ex-husband Holden have been sent to the back-burner, currently being used more to react to other storylines (such as Luke/Brian/Lucinda for Lily and Carly/Jack for Holden) than driving storylines.

Lastly, I feel that Noelle Beck has done an admirable turn in replacing Byrne, even though the writers seem to have changed subtle nuances about the character to adapt to Beck's portrayal.

[SteveFrame]

Well the guarantees is not any indication that the writers had to use her that many episodes. Most performers are hardly even held to those guarantees. What Byrne was most likely concerned with was that she had to be paid for that many episodes - even if for some reason they did not use her. It is sort of a budget surety for actors.

And that goes to the heart of what I was talking about. Many fans are going to have a hard time dealing with things like that. It is hard for me with Byrne to say well the show was looking out for the budget and knew they couldn't afford to pay her that many episodes. But at the same time I am saying this is Martha [!@#$%^&*] Byrne - she should get what she wants.

But as budgets get tighter many of these stars are not going to get what they want. And guarantees are going to go down in order to keep the shows on the air.

You will see many fans get mad about certain faves but will turn around and say that the show did what was best when someone else is cut.

It is going to be a difficult time for soaps.

[Kyle]

IMO as much as I dislike what Dena is writing on DAYS, DAYS is setting a good example of how a soap that escaped cancallation can bounce back. They went from 2.5 to 3.2 million viewers and I think thats a good sign for soaps.

[rangethatrover]

Days, especially at its height, always had the most loyal (kindest definition I could think of) fans of any show- by far. I think despite its ratings, Days still has the biggest "reserve" of fans that could be swayed back to the show. I could see this show taking over the #3 position permanently within 3 months.

I honestly do not think ABC (despite 200,000 viewers who seem to tune in for sweeps stunts) has this group of reserve fans that could be brought back... MAYBE GH, AMC next, OLTL- not at all.

I think OLTL's only hope is grabbing the elusive new viewer.

Days has a very strong (yet fickle) younger fanbase that could really return to viewing the show- and stay- with some strong stories.

And I loathe Higley and could care less about Days- but I think Days is the show that could seriously grow. Significantly more than even Y&R. The viewers for that show always seem to be willing to tune back in- if not sporadically.

[Supersage]

Whenever a series (daytime OR primetime) ignores it's core audience, then it is time for the powers that be to be replaced. Goutman made the same mistake Ellen Wheeler and Barbara Bloom made when they released Grant Aleksander five years ago. Mark my words: If ATWT is still around in five years, they will be clamoring to have Martha Byrne back.

About GL: The show is making money now. The same cannot be said a year and a half ago. The writing has improved (anything would have been an improvement). And TPTB are listening to the viewers to bring back some long asked for characters (Phillip, Edmund, Roxie). They are making head way with Bloom, whereas Bloom has, for the past six years, tried to make GL a different show (to capture the younger demos). For the first time in a long time, I feel GL has a chance to be renewed this year. I even predict Bloom will overlook her earlier demand for a 1.8 rating.

[SteveFrame]

I agree with you but as I said if the shows survive on smaller budgets that core audience if they are fan base centric will be ignored if they cannot afford to meet the demands of it's stars. And it will possibly come to that.

It will come down to whether the stars can accept and work with what the shows can afford - unless ratings go up and they can once again give stars like Erika Slezak and Tony Geary their contract demands. I just don't see it happening anymore.

And if the stars are not willing to work for less then we may lose a lot of them.

I am not sure how I feel about that either but it is a reality that we are all going to have to face.

You say in 5 or 6 years there will be a scramble to get Martha Byrne back. I agree with you but at the same time I am apprehensive too because for one I don't even know if ATWT will last that long. And 2nd I am not sure that ATWT will have the money to get her back at that point - unless ratings go up big time.

As I said before it is going to be a difficult time and this one thing alone can be what breaks or makes a soap. What is going to really figure into it is the writers also making choices in what characters are not burned out and what characters still have legitimate new stories that can be told. That is one thing that has hurt shows like Days of Our Lives who have featured some characters on the front burner for so long that they have to resort to rewriting history so often just to keep them active. And viewers get upset with that very often too.

[mamasita]

I wish i could care more about the ratings, but i am enjoying All My Children a lot now, watching daily along with Young and Restless. I know Y&R is not going to get canceled anytime soon, AMC is another story...still, i am enjoying so much this show that i am planing to keep watching until the last day (if it gets canceled this year), i like the lesbian love story (like this one more than the ATWT gay love story by far) and i think the gal that plays Krystal is such an awesome actress.

This post has been edited by mamasita: 12 January 2009 - 08:41 PM

[SteveFrame]

I wish i could care more about the ratings, but i am enjoying All My Children a lot now, watching daily along with Young and Restless. I know Y&R is not going to be canceled anytime soon, AMC is another story, still, i am enjoying so much this show that i am planing to keep watching until the last day (if it gets canceled this year), i like the lesbian love story and i think the gal that plays Krystal is such an awesome actress.

Very well said Mamasita. And I totally agree with you.

I am loving AMC more now than I have in a longggggggggggggggggggggg time.

[TMOTVSoaps]

MLK Day, President's Day, winter weather & storms, Mid-Winter & Spring Break, and March Sweeps could raise the already rising soap ratings during the three months.

The ratings will be interesting for the week of both January 5-9, 2009 and January 12-16, 2009 because weather is getting pretty bad in most of the country meaning some asses will be at home during the day. Also meaning ratings will be going up for all soaps. I think during one of the two weeks you're going to see Y&R push over 4.0 for the first time since February. B&B is getting back on track to so a 2.9 or 3.0 is possible. For ATWT and GL their ratings will go up a point each. GL is very close to reaching a 1.8 one of these days, I believe with Edmund and Phillip returning we should see a rise in their ratings in February. People can't wait for Phillip to return so a 1.8 is definitely approachable.

ABC's AMC should be able to reach a 2.3 for the first time in months, OLTL a 2.4, and GH a 2.4, but a 2.5 probably won't come until the next sweeps period in March.

The soap that has the biggest chance to rise is DAYS, call me crazy, but this show is on its way to a 2.6 before we hit April. Between DAYS and Y&R these two shows have turned it around after a bad 2007 and 2008 for both shows. This year looks bright for both shows. If DAYS can stabilize between 2.2 and 2.4 the next two weeks then we can see this show steadily rising as some of the storylines are about to breakout big time. NBC made the right decision in keeping it around and I feel like those viewers that heard about the show's future are now feeling like its safe to watch it again.

With sweeps being in March this year, the soaps will have a three month window to reach heights that have propelled the genre to faster declines in the last three years. Late March also means Spring Break so for the first time the kids will be able to see watchable storylines during Spring Break.

For those of you looking for my soap ratings analysis column, they will be coming back either for next week's ratings or the week's after for sure. I thought it would be appropriate to give you guys a little forecast on what you can expect from the soap ratings these next three months. Sorry about not having them the last couple of weeks.

This post has been edited by TMOTVSoaps: 14 January 2009 - 03:03 AM

[Cheap21]

why is Days so high? From what I've gathered, its not really that good and I thought more people were turned off bc of Drake and Deidre being fired

[JackPeyton]

why is Days so high? From what I've gathered, its not really that good and I thought more people were turned off bc of Drake and Deidre being fired

it seems like a lot of people dont find it so bad.

[TMOTVSoaps]

why is Days so high? From what I've gathered, its not really that good and I thought more people were turned off bc of Drake and Deidre being fired

It can be alot of different things because viewers viewing habits are weirder now in days. Some of it has to be the recent break or some of the storylines starting to take off. Or it can be like I said in my previous post that I feel like those viewers that heard about the show's future are now feeling like its safe to watch it again. Alot of DAYS fans tuned out after they heard the announcement back in '07 of it being potentially canceled so now that they heard its renewed maybe they will feel more comfortable watching it now.