ARTICLE: Daytime Broadcast Ratings for the Week of January 1-5, 2024

[Errol]

ABC’s “General Hospital” (2.175 million) was the big winner among Total Viewers during the week of January 1-5, 2024, adding +135,000 viewers week-to-week and hitting a new season high. Overall, the series attracted its largest audience since the week of May 1-5, 2023 (2.179 million vs. 2.175 million).

Since hitting a season low of just 1.915 million two weeks ago (week of December 18-22, 2023), the daytime drama series has seen two consecutive weeks of increases, climbing by +260,00 viewers during that period. 

Among Women 25-54, “General Hospital” tied with CBS’ “The Bold and the Beautiful” (2.741 million), both with a 0.4 rating. However, in the unrounded demo, “General Hospital” actually beat “The Bold and the Beautiful” for the first time this season (0.43 rating vs. 0.40 rating). The ABC series saw a big jump in unrounded over the week ago, going from a 0.36 rating last week to a 0.43 rating this week (+0.07).

“The View” (2.453 million) hit an eight-week high among Total Viewers (since the week of November 6-10, 2023), marking its second most-watched week of the season. The daily talk show continues to outrank all other daytime network talk shows and news programs, including “TODAY 3rd Hour” (2.217 million), “TODAY with Hoda & Jenna” (1.969 million), “GMA3: What You Need to Know” (1.413 million), “NBC News Daily” (1.303 million) and “The Talk” (1.290 million).

NBC’s broadcast of “The Tournament of Roses Parade” and ABC’s broadcast of “The Rose Bowl Parade” topped the list among Women 18-49 and Women 25-54, ranking first and second, respectively. Both specials were up over their 2023 broadcasts.

Note: Most daytime broadcast shows were preempted or coded as specials on Monday, January 1, 2024 due to the New Year’s Day holiday.

What follows is a breakdown of how the daytime broadcast shows performed during the week of January 1-5, 2024 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performances in 2023, 2022, 2021 and 2020 (pre-pandemic), which provides readers with a clearer picture of how the shows are performing overall during a five-year period and/or the basis for an overall trend. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.

Week of January 1-5, 2024 Rankers

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020*
1. Tournament of Roses Parade (NBC) – S	0.7		0.7	N/A	0.5	1.0
2. Rose Bowl Parade (ABC) – S	0.7		0.5	N/A	0.6	1.1
3. The Price is Right 2 (CBS)	0.4	0.5	0.5	0.6	0.5	0.5
— TODAY 3rd Hour (NBC)	0.4	0.3	0.4	0.4	0.5	0.5
— The Price is Right 1 (CBS)	0.4	0.5	0.5	0.5	0.5	0.5
6. The Young and the Restless (CBS)	0.3	0.4	0.4	0.4	0.4	0.5
— TODAY with Hoda & Jenna (NBC)	0.3	0.3	0.3	0.3	0.4	0.4
— The Bold and the Beautiful (CBS)	0.3	0.3	0.4	0.4	0.4	0.4
— Let’s Make a Deal 2 (CBS)	0.3	NR	0.4	0.4	0.3	0.4
10. General Hospital (ABC)	0.2	0.2	0.3	0.4	0.3	0.5
— Let’s Make a Deal 1 (CBS)	0.2	NR	0.3	0.4	0.3	0.4
— The View (ABC)	0.2	0.2* – R	0.3	0.4	0.5	0.4
— NBC News Daily (NBC)	0.2	0.2	0.2	0.3*	0.3*	0.4*
— The Talk (CBS)	0.2	NR	0.2	0.3	0.2	0.3
15. GMA3: What You Need to Know (ABC)	0.1	0.2	0.2	0.3	0.4	0.3

Source: Nielsen (Live+Same Day)

Women 18-49 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020*
1. Tournament of Roses Parade (NBC) – S	0.72		0.67		0.54	0.95
2. Rose Bowl Parade (ABC) – S	0.65		0.45		0.63	1.07
3. The Price is Right 2 (CBS)	0.40	0.51	0.54	0.56	0.51	0.53
4. TODAY 3rd Hour (NBC)	0.37	0.32	0.37	0.44	0.52	0.54
5. The Price is Right 1 (CBS)	0.35	0.46	0.49	0.47	0.46	0.49
6. The Young and the Restless (CBS)	0.32	0.35	0.44	0.42	0.41	0.49
7. TODAY with Hoda & Jenna (NBC)	0.30	0.25	0.31	0.32	0.44	0.42
8. The Bold and the Beautiful (CBS)	0.26	0.29	0.40	0.37	0.35	0.44
— Let’s Make a Deal 2 (CBS)	0.26	NR	0.35	0.40	0.32	0.44
10. General Hospital (ABC)	0.23	0.22	0.31	0.35	0.33	0.49
11. Let’s Make a Deal 1 (CBS)	0.22	NR	0.30	0.35	0.26	0.39
12. The View (ABC)	0.20	0.17* – R	0.33	0.36	0.49	0.41
13. NBC News Daily (NBC)	0.18	0.15	0.21	0.25*	0.34*	0.40*
14. The Talk (CBS)	0.15	NR	0.23	0.25	0.24	0.33
15. GMA3: What You Need to Know (ABC)	0.11	0.15	0.19	0.32	0.36	0.30

Source: Nielsen (Live+Same Day)

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020*
1. Tournament of Roses Parade (NBC) – S	1.0	0.0	0.9	0.0	0.7	1.5
2. Rose Bowl Parade (ABC) – S	0.9	0.0	0.7	0.0	0.8	1.5
3. The Price is Right 2 (CBS)	0.6	0.7	0.8	0.9	0.8	0.8
— TODAY 3rd Hour (NBC)	0.6	0.5	0.6	0.7	0.7	0.8
5. The Young and the Restless (CBS)	0.5	0.5	0.7	0.7	0.7	0.8
— The Price is Right 1 (CBS)	0.5	0.6	0.7	0.7	0.7	0.7
— TODAY with Hoda & Jenna (NBC)	0.5	0.4	0.5	0.5	0.6	0.6
8. General Hospital (ABC)	0.4	0.4	0.5	0.6	0.5	0.7
— The Bold and the Beautiful (CBS)	0.4	0.4	0.7	0.6	0.6	0.7
— The View (ABC)	0.4	0.3* – R	0.5	0.5	0.7	0.6
— Let’s Make a Deal 2 (CBS)	0.4	0.0	0.5	0.6	0.5	0.6
12. Let’s Make a Deal 1 (CBS)	0.3	0.0	0.5	0.5	0.4	0.5
— NBC News Daily (NBC)	0.3	0.3	0.3	0.4*	0.5*	0.6*
14. The Talk (CBS)	0.2	0.0	0.4	0.4	0.4	0.5
— GMA3: What You Need to Know (ABC)	0.2	0.2	0.3	0.4	0.5	0.4

Source: Nielsen (Live+Same Day)

Women 25-54 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020*
1. Tournament of Roses Parade (NBC) – S	1.00		0.91		0.67	1.47
2. Rose Bowl Parade (ABC) – S	0.93		0.69		0.84	1.51
3. The Price is Right 2 (CBS)	0.56	0.69	0.80	0.86	0.80	0.80
4. TODAY 3rd Hour (NBC)	0.55	0.50	0.56	0.65	0.74	0.79
5. The Young and the Restless (CBS)	0.51	0.51	0.70	0.68	0.68	0.80
6. The Price is Right 1 (CBS)	0.50	0.61	0.72	0.73	0.73	0.73
7. TODAY with Hoda & Jenna (NBC)	0.46	0.41	0.46	0.50	0.62	0.63
8. General Hospital (ABC)	0.43	0.36	0.50	0.56	0.53	0.74
9. The Bold and the Beautiful (CBS)	0.40	0.41	0.65	0.58	0.60	0.74
10. The View (ABC)	0.36	0.26* – R	0.48	0.51	0.74	0.61
— Let’s Make a Deal 2 (CBS)	0.36	NR	0.53	0.58	0.51	0.63
12. Let’s Make a Deal 1 (CBS)	0.30	NR	0.47	0.50	0.43	0.54
13. NBC News Daily (NBC)	0.27	0.25	0.33	0.40*	0.48*	0.61*
14. The Talk (CBS)	0.22	NR	0.37	0.38	0.38	0.50
15. GMA3: What You Need to Know (ABC)	0.21	0.24	0.28	0.43	0.52	0.44

Source: Nielsen (Live+Same Day)

Households

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020*
1. The Price is Right 2 (CBS)	2.8	2.9	N/A*	3.3	3.1	3.5
2. The Price is Right 1 (CBS)	2.5	2.6	N/A*	3.0	2.8	3.2
3. The Young and the Restless (CBS)	2.2	2.2	N/A*	2.5	2.2	2.8
4. The Bold and the Beautiful (CBS)	1.8	1.9	N/A*	2.1	1.9	2.5
5. The View (ABC)	1.7	NR	1.7	1.7	2.5	2.1
6. Let’s Make a Deal 2 (CBS)	1.6	NR	N/A*	2.0	2.0	2.5
7. TODAY 3rd Hour (NBC)	1.5	N/A	1.6	N/A	1.7	1.9
8. General Hospital (ABC)	1.4	1.3	N/A*	1.5	1.5	1.8
— Let’s Make a Deal 1 (CBS)	1.4	NR	N/A*	1.8	1.7	2.1
10. TODAY with Hoda & Jenna (NBC)	1.1	N/A	1.2	N/A	1.3	1.4
11. GMA3: What You Need to Know (ABC)	0.9	0.8	N/A*	1.2	1.4	1.2
— NBC News Daily (NBC)	0.9	0.8	0.9	1.2*	1.2*	1.4*
— The Talk (CBS)	0.9	NR	1.0	1.1	1.0	1.6
N/A. Rose Bowl Parade (ABC) – S	N/A		N/A	N/A	2.0	3.9
N/A. Tournament of Roses Parade (NBC) – S	N/A		N/A	N/A	1.6	3.5

Source: Nielsen (Live+Same Day)

Total Viewers (in millions)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020*
1. The Price is Right 2 (CBS)	4,475	4,808	N/A*	5,135	4,682	4,959
2. The Price is Right 1 (CBS)	3,935	4,222	N/A*	4,451	4,242	4,411
3. The Young and the Restless (CBS)	3,227	3,406	N/A*	3,740	3,204	3,739
4. The Bold and the Beautiful (CBS)	2,741	2,908	N/A*	3,085	2,681	3,270
5. Let’s Make a Deal 2 (CBS)	2,608	NR	N/A*	3,150	3,054	3,345
6. The View (ABC)	2,453	NR	2,457	2,464	3,313	2,629
7. TODAY 3rd Hour (NBC)	2,217	N/A	2,385	N/A	2,457	2,554
8. Let’s Make a Deal 1 (CBS)	2,213	NR	N/A*	2,718	2,540	2,840
9. General Hospital (ABC)	2,175	2,040	N/A*	2,221	2,082	2,335
10. TODAY with Hoda & Jenna (NBC)	1,696	N/A	1,825	N/A	1,788	1,879
11. GMA3: What You Need to Know (ABC)	1,413	1,314	N/A*	1,808	1,947	1,598
12. NBC News Daily (NBC)	1,303	1,248	1,275	1,783*	1,763*	1,884*
13. The Talk (CBS)	1,290	NR	N/A*	1,595	1,429	2,096
N/A. Rose Bowl Parade (ABC) – S	N/A		N/A*	N/A	3,293	6,368
N/A. Tournament of Roses Parade (NBC) – S	N/A		N/A*	N/A	2,664	5,776

Source: Nielsen (Live+Same Day)

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which represents 1,250,000 homes as of the 2023-2024 television season.

LEGEND

R = Repeat	S = Special	DNC = Does Not Count
NR = Not Rated	N/A = Not Available	* denotes further information

Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. “NBC News Daily” 2022, 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022.

“Let’s Make a Deal,” “The Talk,” and “The View” aired amended during the week of December 25-29, 2023, and were excluded from the weekly rankings for that week. Ratings for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were unavailable for that week.

Year-to-year comparisons (2023 vs. 2022) for most daytime broadcast shows among Households and Total Viewers will be unavailable for the foreseeable future due to figures being unavailable to Soap Opera Network during that period.

**Notable Preemptions/Schedule Changes

• “The Bold and the Beautiful” aired a repeat on Monday, January 1, 2024, which was coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
• “General Hospital” was preempted on Monday, January 1, 2024 due to ABC’s broadcast of “The Rose Bowl Parade” and College Football (“Cheeze-It Citrus Bowl: Iowa vs. Tennessee”). The show’s weekly average is based on four days (Tuesday through Friday).
• “GMA3: What You Need to Know” was preempted on Monday, January 1, 2024 due to ABC’s broadcast of “The Rose Bowl Parade” and College Football (“Cheeze-It Citrus Bowl: Iowa vs. Tennessee”). The show’s weekly average is based on four days (Tuesday through Friday).
• “Let’s Make a Deal” aired repeats on Monday, January 1, 2024, which were coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
• “NBC News Daily” was coded as a special on Monday, January 1, 2024. The show’s weekly average is based on four days (Tuesday through Friday).
• “The Price is Right” aired repeats on Monday, January 1, 2024, which were coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
• “The Talk” aired a repeat on Monday, January 1, 2024, which was coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
• “TODAY 3rd Hour” was coded as a special on Monday, January 1, 2024. The show’s weekly average is based on four days (Tuesday through Friday).
• “TODAY with Hoda & Jenna” was coded as a special on Monday, January 1, 2024. The show’s weekly average is based on four days (Tuesday through Friday).
• “The View” was preempted on Monday, January 1, 2024 due to ABC’s broadcast of “The Rose Bowl Parade” and College Football (“Cheeze-It Citrus Bowl: Iowa vs. Tennessee”). The show’s weekly average is based on four days (Tuesday through Friday).
• “The Young and the Restless” aired a repeat on Monday, January 1, 2024, which was coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).

Note: The post Daytime Broadcast Ratings for the Week of January 1-5, 2024 appeared first on the Soap Opera Network website.

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[Soapsuds]

B&B drops again.

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The only soap to increase was GH.

The numbers are just dreadful for The Talk. Why haven't they cancelled this garbage of a show?

Edited January 10 by Soapsuds

[Errol]

Forget "The Talk," what the heck is going on at "GMA3"? Was Amy and T.J. that popular? That's a huge fall.

[Soapsuds]

I've never watched it. It's opposite the local news here and I watch it instead. 

Even CBS tactics with B&B isn't working to help out The Talk.

Edited January 10 by Soapsuds

[soapfan770]

IMO Morgan and Pilgrim, while nice people, just don’t have the chemistry or energy that their predecessors Strahan, Sara, TJ, and Amy had. 
 

I forget The Talk even exists anymore tbh lol.

[Soapsuds]

Apparently you're not the only one just by looking at those ratings.

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[soapfan770]

Absolute trash obviously

The last time flipped by the Talk I didn’t even recognize any of its hosts sans Jerry O’Connell and poor Natalie Morales, as I didn’t realize her career had sunken that low. 

[Soapsuds]

I mean a 0.9 HH rating and you're still on the air? They've reboot the show too with zero success.

The new person in charge of daytime at CBS is a huge fan of retro classic ATWT. I'd love to see a new 30 minute soap replace the Talk.

[dragonflies]

BOLD dropping is deserved TBH. that's a good sized drop too given they were close to 2.9 million previous ratings lol 

GH beating BOLD in demos ROFL 

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@Jeff Look at BOLD's ratings lol

[edgeofnik]

TPIR had significant drops (300K+), so it's not surprising the rest of the lineup dropped as well.

The Talk - all you need to do is look at the audience spike LMAD 1 to see that it's a spectacular failure. It's got a solid and consistent lead-in B&B and leadout (LMAD). The show simply can't be that profitable with those numbers.

[Jeff]

Full week of revisiting Emma's death and painting Thomas as a villian, viewers don't care.  As someone said in the discussion thread once, Brad can't think of anything else, his wild card is revisiting an unhinged Sheila (granted the ratings sky-rocketed when she shot SINN), now Thomas' mental stability, again.  Time for new stories!

I suspect GH will continue its uptick, with JZ/Bobbie's funeral this week, so it will be beating BOLD in the demos probably!

[dragonflies]

yeah I think he'll pull out his "Sheila card" before long if this keeps up. I mean to lose over 250K in a week is BAD. Yikes. 

People don't GAF about Emma then or now lol.