Members JAS0N47 Posted January 29, 2015 Members Share Posted January 29, 2015 NIELSEN RATINGS...1978 Here's a look back at the full daytime ratings averages for January-August 1978, from Broadcasting Magazine. "Days" was in 13th place overall (and 10th out of 14 soaps) at the time. Link to comment Share on other sites More sharing options...
Members robbwolff Posted January 29, 2015 Members Share Posted January 29, 2015 How cool! Very interesting to see Ryan's Hope in second place for the women 18-49 group. Link to comment Share on other sites More sharing options...
Members All My Shadows Posted January 30, 2015 Members Share Posted January 30, 2015 That's the first thing I noticed as well! Looka RH! Shocked to see Match Game so low. Just three years earlier it was the #1 show. Link to comment Share on other sites More sharing options...
Members teplin Posted January 30, 2015 Members Share Posted January 30, 2015 Thanks, I don't recall ever seeing 18-49 breakouts in ratings from this era -- or maybe I never paid attention. The 18-49 rankings show why ABC was bringing in the big ad bucks back then (and why CBS and NBC would spend years tinkering with its shows to appeal to a younger audience): #1 All My Children, #2 Ryan's Hope, #3 One Life to Live #4 General Hospital -- though that order would change soon enough. Meanwhile, "my shows" fared pretty badly. Though I was younger than the desired age group, I was glued to Another World (#8 in 18-49s), Days of our Lives (#14) and The Doctors (#17). Link to comment Share on other sites More sharing options...
Members OldGHFan Posted January 30, 2015 Members Share Posted January 30, 2015 Wow. Wasn't GH the #1 soap in 1979? It's #8 here. Gloria Monty worked a miracle. Link to comment Share on other sites More sharing options...
Members Jeff Posted January 30, 2015 Members Share Posted January 30, 2015 I didn't know Another World was ever that high! Kewl... thanks. Link to comment Share on other sites More sharing options...
Members Soapsuds Posted January 30, 2015 Members Share Posted January 30, 2015 1. As The World Turns 8.6 1. Another World 8.63. All My Children 8.44. Guiding Light 8.05. The Young And The Restless 7.86. Search for Tomorrow 7.57. One Life To Live 7.28. Ryan's Hope 7.0 8. General Hospital 7.010. Days Of Our Lives 6.911. The Doctors 6.512. Love Of Life 6.013. The Edge Of Night 5.214. For Richer, For Poorer 3.9 This is the ratings for the full season…..I think NBC and CBS had older viewers because their shows had been on the air longer..thus loyal viewers….ABC soaps were newer and something younger viewers who hadn't watched soaps could get into. Link to comment Share on other sites More sharing options...
Members juppiter Posted January 30, 2015 Members Share Posted January 30, 2015 Days of Our Lives has been the unkillable cockroach of daytime for at least 37 years now... I love a good underdog story. Link to comment Share on other sites More sharing options...
Members titan1978 Posted January 30, 2015 Members Share Posted January 30, 2015 It wasn't just viewer loyalty. ABC went after younger viewers, and the other networks attempted to follow suit. Monty told Genie Francis she wanted kids to watch, and she wanted to use her to get them on GH. All My Children had plots about social issues, which played very well on college campus. Plus Agnes had humor on her shows. One Life to Live was in the middle of Karen Wolek's storyline. But again, the earlier Nixon influence made the show a bit hipper than lets say ATWT. Link to comment Share on other sites More sharing options...
Members titan1978 Posted January 30, 2015 Members Share Posted January 30, 2015 It is fascinating. Some key cast changes, a good HW, and better production and focus and she saved the show. As popular as Luke and Laura were, people forget that Lesley/Rick/Monica, creating the Quartermaines, Diana/Heather, and Bobbie trying to keep Scotty and Laura apart got the show to number one. Didn't Bill Bell save Days? I think I read that somewhere once. His stories helped the show take off? Link to comment Share on other sites More sharing options...
Members JAS0N47 Posted January 30, 2015 Author Members Share Posted January 30, 2015 Yes, Ted Corday never knew that Days was a hit. It was close to being cancelled in 1966. Bill Bell joined the show at the end of May, 1966 and his first episodes started airing just before Ted Corday died in July, 1966. It took a few years, but Bill Bell's writing got the show, which was in 9th-10th place for its first 3 years on the air, all the way up to 5th place in 1968, and then from 2nd-4th place from 1970-1976. Year...............Rank........Rating.....Share 1965-66..........9 (of 17).......5.3..........20 1966-67.........10 (of 13)......6.9..........26 1967-68.........10 (of 12)......8.7..........31 1968-69..........5* (of 14)......9.3..........31 1969-70..........7 (of 19).......8.8..........30 1970-71..........4* (of 18)......9.5..........32 1971-72..........3 (of 17).......9.9..........34 1972-73..........2 (of 17).......9.9..........32 1973-74..........2* (of 16)......9.7..........32 1974-75..........3 (of 14).......9.6..........33 1975-76..........4* (of 14)......8.3..........30 1976-77..........7 (of 15).......7.8..........27 Link to comment Share on other sites More sharing options...
Members Paul Raven Posted January 30, 2015 Members Share Posted January 30, 2015 Anyone interested in old ratings check out the cancelled soap thread for detailed ratings from 60's,70's and 80's. Week ending Oct 27 1974 1. MATCH GAME '74 (11.3)2. AS THE WORLD TURNS (11.0)3. ALL MY CHILDREN (9.5)4. DAYS OF OUR LIVES (9.5)5. THE DOCTORS (9.4)6. THE PRICE IS RIGHT (8.9)7. THE GUIDING LIGHT (8.8)8. ANOTHER WORLD (8.7)9. HOLLYWOOD SQUARES (8.5)10. SEARCH FOR TOMORROW (8.4)11. GENERAL HOSPITAL (8.1)12. LET'S MAKE A DEAL (7.9)13. YOUNG & RESTLESS (7.8)14. ONE LIFE TO LIVE (7.6)15. CELEBRITY SWEEPSTAKES (7.3) Link to comment Share on other sites More sharing options...
Members Soapsuds Posted January 30, 2015 Members Share Posted January 30, 2015 Love me some Match Game. I have the greatest eppys on DVD. I guess the show fell in the ratings as it got older. WOW ATWT at 11.0 rating……..havent seen anything close to that since 1993/1994 when Y&R hit a 9.7 rating. Link to comment Share on other sites More sharing options...
Members OldGHFan Posted January 30, 2015 Members Share Posted January 30, 2015 It worked on me. I was in middle school when I started watching AMC, OLTL and GH. Way too much TV in one sitting! Link to comment Share on other sites More sharing options...
Members Mitch Posted January 30, 2015 Members Share Posted January 30, 2015 ATWT was number 1 in 78 and wasnt it like 7 in 79? No wonder the suits freaked out! Link to comment Share on other sites More sharing options...
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