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Ratings from the 70's


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Just like I've pointed out that it was a mistake to place younger-skewing soaps like The City and Sunset Beach in the noon, moving Love of Life was also dumb. It very much gives off the vibe of your "grandmother's" soap and was probably a good fit for the earlier time slot when those viewers are at home. Expecting those kids, students and younger people that might come home in the afternoon to suddenly start watching Love of Life was idiotic, but then again...

 

... it was probably this. They could get rid of a somewhat middling performer by making it tank in the late afternoon by appearing to give it a shot as it was just a win-win situation for them here; either it bombs and they're rid of it, or it performs unexpectedly well and fixes a late afternoon slot for them.

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