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May 23-27, 2011


Toups

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Ratings for the week May 23-27, 2011

Total Viewers

1. Y&R 4,647,000 (-251,000/-140,000)

2. B&B 2,832,000 (-15,000/-140,000)

3. OLTL 2,500,000 (-187,000/+82,000)

4. GH 2,448,000 (-129,000/+60,000)

5. AMC 2,403,000 (-111,000/+46,000)

6. DAYS 2,341,000 (same/-183,000)

Households

1. Y&R 3.4/11 (-.1/same)

2. B&B 2.1/7 (same/same)

3. GH 1.9/6 (same/+.1)

4. AMC 1.8/6 (-.1/same)

4. OLTL 1.8/6 (-.2/same)

6. DAYS 1.7/6 (-.1/-.1) <---- ties low

Women 18-49 Viewers

1. Y&R 965,000 (+19,000/-97,000)

2. GH 673,000 (-48,000/-81,000)

3. OLTL 632,000 (-69,000/-86,000)

4. DAYS 630,000 (-39,000/-48,000)

5. B&B 537,000 (+18,000/-128,000)

6. AMC 528,000 (-20,000/-74,000)

Women 18-49 Rating

1. Y&R 1.5/10 (+.1/-.1)

2. DAYS 1.0/6 (same/same)

2. OLTL 1.0/6 (-.1/-.1)

2. GH 1.0/6 (-.1/-.1) <---- ties low

5. AMC 0.8/5 (same/-.1)

5. B&B 0.8/5 (same/-.2) <---- ties low (4th straight week)

Girls 12-17 Viewers

1. Y&R 35,000 (-16,000/+7,000)

2. DAYS 23,000 (+11,000/-4,000)

3. OLTL 20,000 (-6,000/+2,000)

4. GH 18,000 (-8,000/-12,000)

5. B&B 15,000 (-14,000/-4,000)

6. AMC 11,000 (+1,000/+1,000)

Women 18-34 Rating

1. Y&R 0.9/6 (+.1/+.1)

2. DAYS 0.6/4 (same/-.2)

2. OLTL 0.6/4 (same/-.1)

4. AMC 0.5/3 (same/-.1)

4. GH 0.5/3 (-.1/-.2) <---- ties low

4. B&B 0.5/3 (same/-.1)

Men 18+ Viewers

1. Y&R 1,025,000 (-49,000/-21,000)

2. B&B 595,000 (+15,000/-42,000)

3. DAYS 522,000 (+3,000/-3,000)

4. OLTL 483,000 (-31,000/+78,000)

5. AMC 463,000 (-51,000/+6,000)

6. GH 435,000 (-43,000/-20,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,488,000

Tuesday: 1.8/2,445,000

Wednesday: 1.8/2,429,000

Thursday: 1.8/2,378,000

Friday: 1.7/2,275,000

B&B

Monday: 2.2/2,944,000

Tuesday: 2.2/2,878,000

Wednesday: 2.1/2,854,000

Thursday: 1.9/2,757,000

Friday: 2.0/2,730,000

DAYS

Monday: 1.8/2,511,000

Tuesday: 1.8/2,461,000

Wednesday: 1.8/2,404,000

Thursday: 1.7/2,212,000

Friday: 1.5/2,117,000

GH

Monday: 2.0/2,600,000

Tuesday: 1.8/2,420,000

Wednesday: 2.0/2,602,000

Thursday: 1.8/2,335,000

Friday: 1.7/2,284,000

OLTL

Monday: 2.0/2,765,000

Tuesday: 1.8/2,453,000

Wednesday: 1.8/2,434,000

Thursday: 1.8/2,482,000

Friday: 1.7/2,365,000

Y&R

Monday: 3.5/4,894,000

Tuesday: 3.5/4,832,000

Wednesday: 3.2/4,548,000

Thursday: 3.3/4,698,000

Friday: 3.2/4,263,000

----------------------

For the SEASON September 20, 2010 through May 29, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

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I am just curious. Has there been any noticeable improvements in OLTL and AMC since the cancellation announcements?

Also, does anyone think there is a way to bring the demos up substantially and consistantly anymore. I can see some shows

capable of bringing some viewers back but even when viewing numbers go up the demos seem to not move up substantially.

Although Y&R is a surprise. I wonder with Lane having so many younger fans if that storyline kicking in had any impact.

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OLTL is the same show. I know they aired the scenes with RH's Todd earlier than planned, and a few scenes like Blair last week singing the OLTL 80's theme only to stop singing saying something like "this is too sad" a clear reference to the cancelation, other than that I don't see anything big that changed, although it may have been too late to make any significant changes to story for the May episodes rather than a lack of desire to make any adjustments, I suspect what we see now and into July is the begining of a transition to end-game planning, it may already have started on screen although I may just be missing it, as I have been watching and wondering "would that have happened if it wasnt being canceled" lol cause it does change everything knowing these stories will end.

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I've seen some slight improvement in AMC. Or more accurately, I'm seeing a little more of what I like in AMC. I thought the doppleganger story would suck but I find it fun. I do get the feeling that some things are wrapping up faster than they would have and that's a good thing. I'm not saying the show is "on fire" but I'm watching and not fast forwarding as much.

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