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April 18-22, 2011

Toups

By Toups
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Angela Newbie

Angela

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Looking at DAYS numbers they weren't that great before Winter 2010/2011 either. Not this bad but not very good either.

3/7/11.......*4.....1.8.....06.....3) 1.0/07...*3) 0.6/04.....4) 2,488,000

3/14/11.......6.....1.7.....06...*4) 0.9/06.....6) 0.4/03.....6) 2,316,000

3/21/11.......6.....1.7.....06.....3) 1.0/07...*3) 0.5/04.....6) 2,361,000

3/28/11.......6.....1.7.....05...*4) 0.9/06...*3) 0.5/03.....6) 2,228,000

4/4/11.......*5.....1.7.....06.....4) 0.9/06...*4) 0.5/04.....5) 2,363,000

4/11/11.......6.....1.7.....06.....4) 0.9/06...*4) 0.5/04.....5) 2,354,000

4/18/11.......6.....1.7.....06...*3) 1.0/06...*2) 0.6/04.....6) 2,403,000

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edgeofnik Proficient

edgeofnik

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B&B did see sharp increases on Thursday when the plane crash started and then the continuation on Friday. This story may bring them back, but they have a long way to go. I still contend the loss of ATWT as leadout has hurt B&B because of the people tend to watch in blocks. Even if less than a quarter of ATWT turns audience either watched or tuned in early that's enough to make a difference. I know it's been rare that I've gone back to B&B when I've been home because ATWT is gone. I figured I might as well put it on my DVR again to see if this latest Brooke fiasco is worthy of some entertainment.

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jams1234 Newbie

jams1234

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I'll Happily disagree! :D You need not look much further back than a year to see AMC's potential audience.

Ratings for the week January 4-8, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,320,000 (-260,000/-10,000)

2. B&B 3,586,000 (+39,000/-118,000)

3. DAYS 3,282,000 (+88,000/+400,000)

4. AMC 2,978,000 (+23,000/+263,000)

5. GH 2,731,000 (+18,000/-25,000)

6. ATWT 2,692,000 (-21,000/-52,000)

7. OLTL 2,549,000 (-99,000/-105,000)

Ratings for the week January 18-22, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,151,000 (+186,000/-66,000)

2. B&B 3,312,000 (-126,000/-269,000)

3. DAYS 3,193,000 (+84,000/+204,000)

4. AMC 2,808,000 (+179,000/+202,000)

5. GH 2,595,000 (-97,000/-176,000)

6. ATWT 2,517,000 (-32,000/-171,000)

7. OLTL 2,471,000 (+41,000/-7,000)

Ratings for the week February 15-19, 2010

(Compared to Last Week/Compared to Last Year)

Note: Monday February 15 was President's Day

Total Viewers

1. Y&R 5,143,000 (-97,000/-314,000)

2. B&B 3,404,000 (+137,000/-169,0000)

3. DAYS 3,275,000 (-50,000/+258,000)

4. AMC 2,902,000 (-69,000/+173,000)

5. GH 2,753,000 (-133,000/-48,000)

6. ATWT 2,670,000 (+242,000/+107,000)

7. OLTL 2,622,000 (-70,000/+62,000)

AMC

Monday: 2.4/3,297,000

Tuesday: 2.2/2,909,000

Wednesday: 2.1/2,819,000

Thursday: 2.0/2,734,000

Friday: 2.1/2,753,000

GH

Monday: 2.1/3,005,000

Tuesday: 2.1/2,806,000

Wednesday: 2.0/2,734,000

Thursday: 2.0/2,685,000

Friday: 1.8/2,534,000

OLTL

Monday: 2.0/2,844,000

Tuesday: 2.0/2,680,000

Wednesday: 2.0/2,591,000

Thursday: 1.9/2,578,000

Friday: 1.9/2,417,000

In some instances AMC was topping OLTL by almost 500,000 total viewers.

IMO AMC has shown with proper writing, / directing & focus on the correct characters, it can lead the ABC pack. Problem is, it has not had these things in just over a year.

Oh well ... I love them both, they're the only two soaps I've ever watched.... and it seems barring a mini miracle, it looks like come January, my soap watching & ratings tracking days are over. :(

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TeamEric Newbie

TeamEric

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Taking a look at the LONG view for OLTL.

Since the first of this year, OLTL has gained 255,000 viewers.

Looking at the monthly averages over the last 3 years, OLTL is UP in viewership compared to 2009. However, it's down some in the key 18-49 demos:

Apr 2009 2,446,917 748,600

Apr 2010 2,326,818 662,800

Apr 2011 2,614,938 686,667 (thru 4/22)

OLTL 2011 is up in viewers over the same week in April 2008 but showing significant demo erosion:

6. OLTL 2,661,000 (+319,000/-620,000)

4. OLTL 930,000 (+89,000/-125,000)

If Madison Ave weren't so mad for 18-49 demos, OLTL could have a much longer shelf life.

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TeamEric Newbie

TeamEric

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GH's long view has it DOWN in viewership over April 2010 averages in both viewers and demo.

Apr 2010 2,666,200 878,600

Apr 2011 2,563,000 761,333 (through 4/22)

GH is WAY down in viewers and demos over the same week in April 2008:

3. GH 3,028,000 (+208,000/-576,000)

2. GH 1,089,000 (+87,000/-136,000)

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Angela Newbie

Angela

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jams, and even when AMC was beating OLTL in HH/Viewers most of last year, OLTL was still beating them in the 18-49 demographic the majority of the time. In this Madison Ave. day and age, that's a problem for AMC. Also, D/G/R were leading the show in Jan/Feb and they would continue to lead the show for at least 6 months more while ratings went back down.

I'm looking at OLTL's Total Viewers for March 1, 2010 - January 3, 2011. They only got over 2.4 million viewers in 13 out of those 45 weeks. Why were they doing so bad in 2010? I guess some years it just shakes out that way.

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JONNYSBRO Newbie

JONNYSBRO

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Oltl is highest abc rated soap and its underbudget and been virtually ignored. Cancelling oltl was the biggest blunder, the show is hot right now, its almost never freaking two in the ratings lmfao. Right now this is the best news, all we can do is watch and keep these ratings sky high by doing this we have a reason for nbc to pick up one life to live. With rogers return ratings should get higher, let it keep coming.

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TeamEric Newbie

TeamEric

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Angela, here are OLTL's monthly averages I tracked since Jan 2009.

2009 Monthly averages:

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Mar 2009 2,691,950 820,000

Apr 2009 2,446,917 748,600

May 2009 2,353,900 780,600

Jun 2009 2,531,864 766,500

Jul 2009 2,515,571 745,800

Aug 2009 2,365,400 745,800

Sep 2009 2,477,000 740,400

Oct 2009 2,430,400 741,800

Nov 2009 2,532,750 736,500

Dec 2009 2,430,400 648,400

2010 Monthly averages:

Jan 2010 2,489,000 708,000 --- 2nd

Feb 2010 2,599,750 772,000 --- 1st

Mar 2010 2,395,266 716,400

Apr 2010 2,326,818 662,800

May 2010 2,375,000 725,250

Jun 2010 2,300,467 665,600

Jul 2010 2,358,524 653,400

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

OLTL started to bounce back October 2010 as it averaged 2.4 million viewers and beat GH the last week of October. OLTL then staggered a bit in Nov 2010.

The LONG trend line for OLTL is 5 months of solid viewer performance. However, for March 2011 OLTL really staggered in the demo averages, hitting all time lows.

Oct 2010 2,427,250 663,500 --- 4th

Nov 2010 2,380,600 643,250

Dec 2010 2,440,000 623,000 --- 3rd

2011 Monthly averages:

Jan 2011 2,675,053 619,500

Feb 2011 2,471,250 647,250

Mar 2011 2,447,130 594,600 --- new all-time low monthly demo average

Apr 2011 2,614,938 686,667

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KLN Community Regular

KLN

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Thanks for the ratings Toups.

I was hoping Days would hit a 1.6 but I guess six straight weeks of tying their low and being last in HH's and Total Viewers is good enough.

Here's hoping for a 1.6 next week!

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