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Numbers are based on Live+Same Day ratings

Ratings for the week February 28 - March 4, 2011

Total Viewers

1. Y&R 4,464,000 (-162,000/-552,000) * <---- new low

2. B&B 2,830,000 (-97,000/-379,000)

3. GH 2,788,000 (-137,000/+206,000)

4. DAYS 2,646,000 (-110,000/-327,000)

5. OLTL 2,391,000 (-142,000/-72,000)

6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)

Households

1. Y&R 3.3/11 (same/-.3)

2. B&B 2.1/7 (same/-.3)

2. GH 2.1/7 (-.1/+.2)

4. DAYS 1.9/6 (-.1/-.3)

5. AMC 1.8/6 (-.1/-.2)

5. OLTL 1.8/6 (-.1/same)

Women 18-49 Viewers

1. Y&R 912,000 (+38,000/-247,000)

2. GH 811,000 (-63,000/-48,000)

3. DAYS 694,000 (-45,000/-172,000)

4. B&B 572,000 (+53,000/-128,000)

5. OLTL 543,000 (-127,000/-195,000) * <---- new low

6. AMC 469,000 (-107,000/-262,000) * <---- new low

* OLTL previous low: 570,000 (February 14-18, 2011)

* AMC previous low: 497,000 (February 14-18, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.1/7 (same/-.2)

4. B&B 0.9/6 (+.1/-.2)

5. OLTL 0.8/6 (-.2/-.3) <---- new low

6. AMC 0.7/5 (-.2/-.4) <---- new low

Girls 12-17 Viewers

1. DAYS 37,000 (+15,000/+18,000)

2. Y&R 30,000 (-19,000/+12,000)

3. B&B 23,000 (-14,000/+10,000)

4. GH 19,000 (-10,000/-16,000)

4. OLTL 19,000 (-3,000/-12,000)

6. AMC 9,000 (-5,000/-21,000)

Women 18-34 Rating

1. Y&R 0.8/6 (+.2/-.2)

1. GH 0.8/5 (same/-.1)

3. DAYS 0.6/4 (same/-.4)

4. B&B 0.5/4 (+.1/-.2)

4. OLTL 0.5/4 (-.1/-.2)

6. AMC 0.4/3 (same/-.4) <---- ties low (3rd straight week)

Men 18+ Viewers

1. Y&R 1,029,000 (+15,000/-69,000)

2. DAYS 639,000 (-6,000/+52,000)

3. B&B 581,000 (-32,000/-127,000)

4. GH 504,000 (+8,000/+36,000)

5. OLTL 429,000 (+2,000/+15,000)

6. AMC 426,000 (-48,000/-80,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,419,000

Tuesday: 1.7/2,197,000

Wednesday: 1.8/2,382,000

Thursday: 1.6/1,982,000

Friday: 1.8/2,266,000

B&B

Monday: 2.2/2,971,000

Tuesday: 2.0/2,773,000

Wednesday: 2.0/2,717,000

Thursday: 2.1/2,712,000

Friday: 2.2/2,974,000

DAYS

Monday: 2.0/2,699,000

Tuesday: 1.9/2,731,000

Wednesday: 1.8/2,505,000

Thursday: 1.8/2,655,000

Friday: 1.9/2,641,000

GH

Monday: 2.2/2,996,000

Tuesday: 2.0/2,722,000

Wednesday: 2.2/2.972,000

Thursday: 2.0/2,533,000

Friday: 2.0/2,716,000

OLTL

Monday: 1.9/2,627,000

Tuesday: 1.7/2,261,000

Wednesday: 1.9/2,629,000

Thursday: 1.7/2,118,000

Friday: 1.8/2,320,000

Y&R

Monday: 3.3/4,508,000

Tuesday: 3.2/4,380,000

Wednesday: 3.3/4,638,000

Thursday: 3.4/4,545,000

Friday: 3.2/4,250,000

----------------------

For the SEASON September 20, 2010 through March 6, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

MAB is now responsible for two big ratings collapse: The first one in spring on 2008 and now winter of 2011.

Bill Bell Jr., now's the time to tell your wife to step down.

God I hope so. I want Y&R to fall to a 2.9 and then I know they will proably do something for sure. My fear is if they fire MAB we will get some one worse.

Edited March 11, 201114 yr by aMLCproduction

AMC and OLTL are racing to be axed first. LOL Who's gonna win? And when?

MAB has coasted on a retrograde show that recycles lame stories featuring repulsive, lifeless characters, many of the leading characters played by very pampered actors. She has let Sheffer destroy the last bit of foundation Y&R had. Sheffer is a plague to his soaps. They may have some hype or ratings boost for a while but they will crash sooner or later. Y&R gives viewers no reason to be invested in anything, ever.

Yeah, MAB & Co need to go. Y&R just isn't good & hasn't been in a while. Time for a change.

And as a Kish fan (who was fired this time last year) just two words I have to say about OLTL hitting new lows in Women 18-49...Karma Baby!

Holy Crap, those are scary new lows in demos.

Toups, quick question do you know has AMC ever fallen below 2 million in dailies outside of repeats or pre-emptions?

Because this low SHOCKED me:

Thursday: 1.6/1,982,000

Over at OLTL, those are some huge day to day fluctuations in viewership.

Monday: 1.9/2,627,000 (+87,000)

Tuesday: 1.7/2,261,000 (-366,000)

Wednesday: 1.9/2,629,000 (+368,000)

Thursday: 1.7/2,118,000 (-511,000)

Friday: 1.8/2,320,000 (+202,000)

A look at OLTL's Jan-Feb the last 3 years, viewership holding better than I expected but significant percentage drop in demos.

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Jan 2010 2,489,000 708,000

Feb 2010 2,599,750 772,000

Jan 2011 2,675,053 619,500 ---lowest monthly demo average

Feb 2011 2,471,250 647,250

Edited March 11, 201114 yr by TeamEric

I would think all these ratings drops have more to do with the long-awaited thaw to the neverending winter in most places. People are staying in less, which means fewer sets are being turned on. GH had a major event with a lot of advertising, which propelled them a bit to appointment TV, but it's hard to believe that the other shows dropped just because everyone suddenly realized how bad the shows are. Yeah, none of the shows are in terrific shape, but they're not any worse than they were a month or two ago when they were getting better numbers.

If you want to tell stories then at least be consistent with them. Don't have a woman get together so quickly with a man who stole her baby and told her it had died of deformities. Don't write an "us against the world" story with this type of relationship - at least be honest about it. Don't write a gooey romance novel fairytaleland saga with Lily and Cane and then assume their fans will be fine with the fairy tale ending in Sam Peckinpah. Don't have Victor dump all over everyone 95% of the time and then assume the audience will weep for the 5% that involves him making sad faces and being misunderstood. Don't assume viewers will accept a new couple just because you forcefeed them dated and erroneous movie shoutouts. Don't throw random actors in random roles, do a piss-poor job developing them, and then watch them collect mold. Don't shove your favorites at the audience if the audience loathes them - the viewers will not suddenly adore them. Don't write lame "mysteries" that have no real resolution and are onscreen only because you think you are clever.

Edited March 11, 201114 yr by CarlD2

Based on the ABC press release, things don't look great for OLTL or AMC.

To avoid getting a 0.7, a show must achieve at least 495,000 women 18-49 viewers (that's the threshold that rounds up to 0.8 rather than down to 0.7). Since ABC scored an average of 651,000 in that demo this week based on the average of its four shows....651,000 x 4 = 2,604,000. Subtract GH's 811,000 and The View's 782,000 from that, and AMC and OLTL only have 1,011,000 to split between them. If they split evenly (unlikely), they would each get 505,500 women 18-49, a 0.8 for each of them.

I think your method is wrong, you weren't that far off though.

What's going on at Y&R? I think I'm used to this with AMC/OLTL but Y&R is usually the soap.

What's going on at Y&R? I think I'm used to this with AMC/OLTL but Y&R is usually the soap.

Let Y&R ratings keep falling. Only then will Bill Bell Jr do something. Imagine having to fire your own wife....

Funny how last week's and this week's headline are the same. AMC/OLTL/Y&R hit new lows

AMC/OLTL demos are scary, and I cant believe AMC episode from last Thursday had under 2 million viewers it is approaching GL/Passions numbers.

I am glad Y&R is sinking, and I wish B&B would fall harder so it could be lumped in with the rest of the pack. It sucks ass right now.

Funny how last week's and this week's headline are the same. AMC/OLTL/Y&R hit new lows

No you're wrong. Last week's headline was different then this. This is what it was GH #1 in Women 18-49; Y&R/B&B Hits New Lows. So how is that the same.

Has AMC gone past the point of no return?

No you're wrong. Last week's headline was different then this. This is what it was GH #1 in Women 18-49; Y&R/B&B Hits New Lows. So how is that the same.

Their was a nother ratings topic in this section with the same headline. It's no big deal just an observation.