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January 3-7, 2011


Toups

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If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week January 3-7, 2011

Note: There were some pre-emptions on Wednesday.

Total Viewers

1. Y&R 5,107,000 (-179,000/-213,000)

2. B&B 3,211,000 (-67,000/-375,000)

3. GH 2,738,000 (-359,000/+7,000)

4. DAYS 2,663,000 (-172,000/-619,000)

5. AMC 2,467,000 (-170,000/-511,000)

6. OLTL 2,371,000 (-474,000/-179,000)

HH

1. Y&R 3.6/12 (same/-.2)

2. B&B 2.2/7 (-.1/-.4)

3. DAYS 2.0/6 (same/-.3)

3. GH 2.0/6 (-.2/same)

5. AMC 1.9/6 (same/-.3)

6. OLTL 1.8/6 (-.2/-.1)

Women 18-49 Viewers

1. Y&R 1,074,000 (-124,000/-163,000)

2. GH 821,000 (-98,000/-73,000)

3. DAYS 799,000 (+68,000/-131,000)

4. B&B 663,000 (-39,000/-141,000)

5. OLTL 573,000 (-129,000/-122,000)

6. AMC 536,000 (-51,000/-208,000)

Women 18-49 Rating

1. Y&R 1.6/10 (-.2/-.3)

2. DAYS 1.2/7 (+.1/-.2)

2. GH 1.2/7 (-.2/-.2)

5. B&B 1.0/6 (-.1/-.2)

5. OLTL 0.9/5 (-.2/-.2) <- ties low rating

6. AMC 0.8/5 (-.1/-.3) <- ties low rating

Girls 12-17 Viewers

1. GH 54,000 (-14,000/-10,000)

2. Y&R 33,000 (-42,000/-9,000)

3. B&B 19,000 (-41,000/-5,000)

4. OLTL 18,000 (-42,000/-13,000)

5. DAYS 15,000 (-13,000/-33,000)

6. AMC 9,000 (-33,000/-8,000)

Women 18-34 Rating

1. Y&R 0.9/6 (same/-.3)

2. DAYS 0.8/5 (+.2/-.3)

3. GH 0.7/4 (same/-.4)

4. B&B 0.5/3 (same/-.4)

5. AMC 0.4/3 (same/-.5) <- ties low rating (2nd straight week)

5. OLTL 0.4/3 (-.1/-.4) <- new low

Men 18+ Viewers

1. Y&R 1,295,000 (+46,000/-60,000)

2. B&B 759,000 (+1,000/-77,000)

3. DAYS 580,000 (-88,000/-123,000)

4. GH 533,000 (-96,000/-23,000)

5. AMC 507,000 (+17,000/-116,000)

6. OLTL 445,000 (-122,000/-66,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,502,000

Tuesday: 2.0/2,715,000

Wednesday: 1.8/2,402,000

Thursday: 1.8/2,357,000

Friday: 1.8/2,348,000

B&B

Monday: 2.3/3,349,000

Tuesday: 2.2/3,311,000

Wednesday: 2.2/3,057,000

Thursday: 2.3/3,221,000

Friday: 2.2/3,115,000

DAYS

Monday: 1.9/2,633,000

Tuesday: 2.0/2,639,000

Wednesday: 2.0/2,613,000

Thursday: 2.1/2,822,000

Friday: 2.0/2,599,000

GH

Monday: 2.1/2,884,000

Tuesday: 2.1/2,751,000

Wednesday: 2.1/2,850,000

Thursday: 1.8/2,517,000

Friday: 2.0/2,690,000

OLTL

Monday: 1.8/2,457,000

Tuesday: 1.9/2,447,000

Wednesday: 1.5/1,883,000

Thursday: 1.7/2,290,000

Friday: 1.9/2,625,000

Y&R

Monday: 3.7/5,282,000

Tuesday: 3.5/4,848,000

Wednesday: 3.4/4,870,000

Thursday: 3.6/5,169,000

Friday: 3.8/5,364,000

----------------------

For the SEASON September 20, 2010 through January 9, 2011

HH

1. Y&R 3.6

2. B&B 2.3

3. DAYS 2.0

3. GH 2.0

5. OLTL 1.9

6. AMC 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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“The Talk” DELIVERS ITS LARGEST WEEKLY AUDIENCE

“The Talk” Matches Its Highest Women 18-49 Rating

The Talk, CBS’s new daytime talk show, delivered its largest weekly audience ever and matched its best women 18-49 delivery, according to Nielsen live plus same day ratings for the week ending Jan. 7.

The Talk posted a 1.7/05 household rating with 2.34m viewers, 1.1/07 in women 25-54, 0.9/05 in women 18-49 and 0.6/04 in women 18-34. The Talk posted its largest weekly audience to date, matched its best weekly delivery in both households and women 18-49, posted its second-best weekly women 25-54 performance and scored its best women 18-34 rating since the week ending Dec. 17, 2010.

The Talk beat “One Life To Live” in women 18-34 (0.6/04 vs. 0.4/03) and tied with women 18-49.

The Talk (Weekdays 2:00-3:00 PM, ET; 1:00-2:00 PM, PT) is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur. Brad Bessey, Gilbert and John Redmann are executive producers.

OLTL collapsed this week. New low in W18-34. Not surprised, it was interrupted on Wednesday and fully pre-empted on NY but I guess The Talk was too.

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Well DAYS had a good week. Went up in W18-49. Looks like it may have tied GH.

‘Days Of Our Lives’ DELIVERS ITS HIGHEST WOMEN 18-49 RATING SINCE MARCH

FOR THE WEEK OF JAN. 3-7, ‘DAYS’ TIES FOR #2 AMONG WOMEN 18-49 AND TIES FOR #3 AMONG WOMEN 18-34

UNIVERSAL CITY, Calif. – January 13, 2011 –”Days Of Our Lives” (1.2 rating, 7 share among women 18-49, 0.8/5 among women 18-34) has tied for #2 among network daytime series in the women 18-49 demographic for the week of January 3-7 and tied for #3 in the women 18-34 race.

“Days” delivered its highest women 18-49 rating in more than nine months (since the week of March 15-19, 2010) and scored its highest women 18-34 rating in 17 weeks (since September 6-10, 2010).

Season to date, “Days Of Our Lives” is tied for #3 in the women 18-49 category and tied for #2 in the women 18-34 demo.

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The Talk seems to be attracting younger viewers that aren't interested in watching soaps. I don't recall ATWT ever beating OLTL in the 18-34's yet the Talk regularly beats OLTL and I only remember ATWT beating OLTL in the 18-49's a couple times.

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I have to admit that I've never watched The Talk, so I can't comment on it's value as a show. However, the fact that it's beating a soap opera in ratings is upsetting to me. The soap genre is declining and we all know that. But it still is depressing to see a new cheaper-to-produce talk show be successful in the same time slot.

Anyone else glad to see Days got good numbers? Days hits high numbers, One Life hits low numbers. Anyone shocked there was no ABC press release again? Anyone? Anyone? Buehler? LOL

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I had a day off work last week and went over to my mother's and she was watching The Talk. That surprised me because 1.) she hates The View and 2.) Julie Chen must have some kind of demonic magic going on if she could pull my mom away from the Weather Channel.

Maybe the mom angle is paying off for them. A lot more of my friends are homeschooling these days. They'd be more likely to tune in to The Talk than a soap.

When was the last time they did a spin report? Plus, it's probably best not to do a release on a week when part of the lineup took a hit due to pre-emptions/technical difficulties.

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I'm sad to see soaps decline, and I don't want to see OLTL get canceled, but in terms of being depressed, I would be if it were a show which was less touted. If it were like LMAD or whatever I'd be more depressed. The Talk is doing about what I expected.

I just wish they worked more with the CBS lineup - it would be nice to see Susan Flannery on their show (although she doesn't like publicity).

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