ATWT Canceled

[marceline]

Speaking only for myself, I think the difference is I did my grieving years ago. For me the shows I love have been off the air for years. These are only imitations and placeholders. I went through the heartbreak and disappointment now there's nothing left but to watch the endgame. Like I said at the beginning of this thread, it's sad because it didn't have to be this way but it is this way. The people in control don't care and the people who care aren't in control.

[DRW50]

That's generally the way it is in today's society. Cynicism and condescension carry the day, at least in the media. It's a culture of sneering.

I agree with what marceline says, that many soap fans grieved long ago (I did the same -- I think it was the old Youtube clips that sucked me back in; I wouldn't have cared that much if ATWT were canceled about five years ago). But don't feel like you shouldn't care. Leave that for the sneery Weekend Update types out there.

[Sylph]

There is a difference between cynicism, calling someone stupid and acceptance after grief. Three very different things. Your comment can also be labelled cynical.

[DRW50]

You're right, there is a difference. I think that a lot of the reaction from the press and the media at large will almost always tend to fall in with the snide, cynical tone. They almost have to look down on people. That's their machine, and it's one of the reasons why so many major forms of entertainment have been sliding in success over the years.

[Sylph]

That's very true. It's all-pervasive and the end isn't near. I just hope once the era of cynicism ends, something better (and not worse) will replace it.

[Sylph]

They are probably thinking like this: Imagine I have a show, in its first season. It's doing really well, the ratings are very good and the critics like it. A second season comes, the ratings aren't as in the first, between 0.2 or 0.5 points down, but then in the third, it totally flops. Now sure, I can order a fourth season and wait for it to get back to some acceptable ratings levels in season six, but why would I do that?

Instead, what I'm going to do is to order another show, cancel this one, because this new one will have a bigger probability for higher ratings.

So it's just a matter of ratings series. Instead of: 7.5, 6.9, 3.3, 3, 2.7, I will have 7.5, 6.9, 3.3 (first show) and then 6.8, 6, ... (second show) The second series of ratings points is much more profitable then the first.

[ReddFoxx]

When one soap goes, another is pushed up to the head of the line and after GL went, ATWT was next. With the economy like it is, canceling soaps is an easy decision. I'm curious to know what ATWT's replacement will be, another game show perhaps?

[Soapsuds]

(CNN) -- Longtime fans of the soap opera "As the World Turns" are mourning the loss of their daily date with the folks in the fictional town of Oakdale, Illinois, after CBS announced the cancellation of the long-running daytime drama this week.

To vent their frustrations, some diehard fans have called the network and its affiliates, and others have taken to social media to vent their frustrations.

When she hard the news, Teria Goode of Greer, South Carolina, was so upset, she called WSPA, her local CBS affiliate, to air her grievances to morning news anchor Fred Cunningham.

"She just wanted to know who she could talk to at CBS, and she said she had been talking to friends of hers and wanted to know if she could subscribe or pay CBS to keep doing the show," Cunningham said. "I said I don't think they would do that kind of thing, but I suggested she call the main CBS number."

Goode, 28, has been watching "As The World Turns" her entire life. Her mother was also a fan of the show.

In the past, fans who were upset about a network's abrupt programming cancellation started letter-writing campaigns begging a network to keep a show on the air. Viewers today are savvier about the economic realities facing corporations that produce shows, like Proctor & Gamble, which has produced "As the World Turns" for 54 years.

"I want to know if there is some kind of option where we can pay a fee every month to keep our show on the air," Goode said. "There are millions of people who watch soaps out there, and I am sure they would agree to pay the money."

Goode, a stay-at-home mom with six kids, said she was mourning the loss of what started as a daily ritual with her mother and aunt when she was a girl. Now that she is an adult, watching the show has grown into her own routine.

" 'As the World Turns' going off the air really hurts, and I am really upset. I just hate to see it go without trying to do something about it," she said.

Fewer mothers today are passing down their love of soaps to their daughters the way that Goode's did, and the economic realities facing soap operas are something that a monthly subscription fee, like the one of $5 that Goode suggested, probably won't help fix.

As a scripted show, a soap opera can be a $50 million investment in original programming that runs daily for 52 weeks a year. Networks just aren't interested in investing that kind of money today, when a reality television show or daytime talk show can be produced at a fraction of the price and bring in just as many advertisers.

"It is an interesting idea to have customers pay for their soap operas, but it would have to be so many customers paying for it that it would be difficult to implement," said Lynn Leahy, the editorial director of Soap Opera Digest.

Leahy says her office has been inundated with calls and e-mails since the announcement that "As The World Turns" would stop turning with a final episode next September. But she thinks that this time around, fans seemed ready for the blow, since they experienced a similar hit in August when "Guiding Light," which had long been considered a sister soap of "As The World Turns," went off the air.

Many fans have taken to social networking sites. On Facebook, groups such as "We Won't Give Up On 'As The World Turns,' " and "Don't Cancel 'As The World Turns' " have begun.

Twitter is another outlet. "Woke this am still crushed that CBS is canceling my favorite soap, 'As the World Turns,' " a woman with the user name Tiffakia posted the social networking site. "It is true about ATWT... very depressed about it ... is it weird to feel like a chunk of your life is ending?" BuzzWorthyRadio posted.

Tanya Meyers, 19, started Facebook's "We Won't Give Up On 'As the World Turns,' " where she encourages group members to write letters to the Lifetime cable network, asking it to pick up the long-running soap.

"I'm just not ready to let it all go. Especially in these times of trouble and stress, the show is like an escape from it all, to just sit back, relax and watch all that delicious drama that the show does so well," Meyers said. "I've written to Lifetime in hopes that they'll show interest and pick it up. People are really all coming together to get something done, and it's amazing to see."

Leahy, of Soap Opera Digest, believes that some fans are mourning the loss of the community that comes from watching and talking about the soap plot lines with friends and even with strangers online.

"People have become friends online just because of their mutual affection for a show," Leahy said. "A soap opera offers a different kind of connection for the viewer. In a way, it's like an appointment to have coffee with your neighbor every day at a certain time. But then, you really do have coffee with that neighbor and talk about the show, so it is a community experience."

Though Goode's plan of soap subscription services may never pan out, that isn't stopping other passionate "As The World Turns" fans from circulating petitions and threatening to boycott products made by Proctor & Gamble.

An online petition on the Web site PetitionSpot.com had 435 supporters Wednesday night, with a goal of 100,000. "We are getting plenty of feedback from fans. There is a lot of interest in letter-writing campaigns and protests at affiliate stations. Angrier people are interested in boycotting products from Proctor & Gamble," said Matt Purvis, a writer who chronicles the show for Soaps.com.

[Soapsuds]

You know I bash them but gotta love the Nuke board for keeping the faith

[Y&RWorldTurner]

LOL! Here we go again with another Lifetime campaign...

I'm numb to these cancellations. These shows will never get better. It's better to focus on them getting a send-off they deserve.

When all is said and done and all the soaps are gone, I have the satisfaction of knowing the hacks and their enablers who did it all for a paycheck and didn't care about putting out a quality product will all be unemployed, where they belong.

[bellcurve]

LMFAO. Pathetic.

[All My Shadows]

Ugh. I just don't get it. People complain and complain and complain about the show not being good but they never rally the troops to do anything about it, but when it is canceled, THAT's when they want to get the gang together and make a statement. Then, and when certain gayboys don't kiss. But I digress.

[Soapsuds]

The funny thing would be to see Lifetime pick up ATWT and not bring on Nuke as the package...LOL

[DeeeDee]

:wub: :wub:

[dragonflies]

Why do people think Lifetime of all networks would pick up a soap? I don't think they'd even have the budget for one, nor wouldn't want to pay licensing fees