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September 14-18, 2009


Toups

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Toups said he wouldnt be able to post the ratings until Friday. Last week he was able to post them on Thursday. Let's hope he or someone else will post them later.

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Thank you! So sad that it had to take a cancellation in order to climb up. It's going to be so strange to see only 7 soaps airing now. :(

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I'm currently writing the GL report. Toups will have the other ratings soon, I presume.

Sample:

(SoapOperaNetwork.com) -- CBS' "Guiding Light" ends its broadcast run after 72-years with its most watched episode in more than a year and up as much as 50% in key demographics from its year-ago performance.

During the week of September 14-18, 2009, "Guiding Light" ranked 7th in Households, 5th in Total Viewers, 7th in Women 18-34, and 7th in Women 18-49.

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WLS posted this:

http://www.welovesoaps.net/2009/09/daytime-nielsen-ratings-week-of-sept-14.html

From the ABC/NBC press releases:

Ratings/Viewers Women 18-49

1. Y&R 1.7/1.12 million

(THE VIEW 1.5/995,000)

2. DAYS 1.4/901,000

3. GH 1.3/868,000

4. OLTL 1.1/758,000

4. AMC 1.1/729,000

6. B&B TBD/TBD

7. GL TBD/TBD

8. ATWT TBD/TBD

Women 18-49 Rating/Viewers by Network

1. NBC 1.4/901,000

2. ABC 1.3/838,000

3. CBS 1.1/729,000

Ratings/Viewers Women 18-34

1. Y&R TBD/TBD

(THE VIEW 1.1/381,000)

2. DAYS 0.9/TBD

2. GH 0.9/315,000

2. OLTL 0.9/307,000

2. AMC 0.9/301,000

6. B&B TBD/TBD

7. GL TBD/TBD

8. ATWT TBD/TBD

Total Viewers by Network

1. CBS 3.59 million

2. ABC 2.99 million

3. NBC 2.87 million

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Sara Bibel adds this interesting ratings analysis

http://www.fancast.com/blogs/deep-soap/deep-soap-the-numbers-tell-the-story-2/

(She has a fascinating ratings chart, too). This is an excerpt from her larger column.

The daytime ratings for the complete 2008-09 season came out today. They reveal something unexpected and fascinating: contrary to the conventional wisdom, young women are not abandoning daytime. Every single soap maintained its ratings among Women 18-34 versus the prior year. Not even Guiding Light declined. The Young & The Restless even improved 10% in this demographic, from 1.0 to 1.1. That’s right. The generation that has supposedly given up on network television is sticking with the soaps. These are the people networks are going crazy trying to attract.

In contrast, every single soap except Days of Our Lives is down among Households, Women 18-49 and Women 25-54 versus the 2007-08 season. That means that it is the older viewers who are leaving daytime. I could extrapolate all sorts of explanations: the older viewers remember when soaps were good and are not willing to put up with the substandard soaps of today, viewers in their thirties and forties are more likely to have kids and keep the TV turned to the child-friendly Disney Channel all day long, the networks’ attempts to attract young viewers are actually working. Unless they started watching with their Nana when they were five, the younger viewers probably have not been watching as long and should theoretically be less loyal. Granted, there are still far more older daytime viewers than younger viewers. It’s just that the younger viewers are not abandoning the genre.

The other big surprise is that DOOL maintained its audience in every single demographic. In other words, its ratings were identical to the 2007-08 season across-the-board. I wish I knew enough about statistics to explain exactly how improbable it is that there was not a single change in either direction. Nobody can question the loyalty of DOOL fans. DOOL was also the only soap to grow in total viewers. There is no way NBC President Jeff Zucker can justify canceling the show now. The show averaged a 1.4 rating in Women 18-49. According to Zucker, The Jay Leno Show will make a profit if it averages a 1.5 rating among Adults 18-49, and with Leno’s huge salary it is probably more expensive to produce. If Crystal Chappell’s return makes even a modest impact, maybe DOOL will end up in primetime. The moral of the story: never, ever underestimate the viewers of DOOL. They will not give up on their show.

Other than those bright spots, the ratings make for grim reading. General Hospital lost -13% of its Women 18-49, As The World Turns is down -18%. Poor Guiding Light’s revamped production model really was an epic failure; not only was it the lowest rated soap across the board, it suffered the steepest year-to-year declines. Collectively, soaps averaged an -8% drop in Women 18-49 and a -12% drop among W25-54. Granted, these drops are largely in keeping with network television as a whole. But in a time when the entire entertainment industry is belt-tightening, the lower the ratings go, the more likely they are to be replaced by a new version of Sale of the Century.

Going Out in Style

In other ratings news, Guiding Light went out with a bang. Its final week beat As The World Turns in every demo, and tied The Bold & The Beautiful among Women 18-49. All of the publicity clearly got some former viewers to watch. If 60 Minutes would replace Andy Rooney ranting about how those newfangled electric can openers scare him with a soap preview segment, it might help the genre.

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Why is anyone surprised that soaps are losing older viewers? What have soaps spent the last 10-15 years doing? Saying, "Old people, ew, go away!!!" They have eagerly, desperately chased away anyone over 40, because of their naive belief that all types of young people would get hooked and keep watching.

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(SoapOperaNetwork.com) — CBS’ “Guiding Light” ends its broadcast run after 72-years with its most watched episode in more than a year and up as much as 50% in key demographics from its year-ago performance.

During the week of September 14-18, 2009, “Guiding Light” drew an average of 2.6 million viewers and a 1.9/6 in households, placing it third in viewers and seventh in households. This was the soaps most watched week in both categories since the week of March 17-21, 2008. Year-to-Year “Guiding Light” was up by 574,000 viewers and 400,000 households. In Women 18-49, daytime’s most prized demographic, “Light” outranked former corporate sibling “As The World Turns (1.0 vs 0.8) and tied “The Bold and the Beautiful” for 6th place.

Final Ratings for GL - http://www.soapoperanetwork.com/ratings/2009/09/ratings-viewers-say-goodbye-to-guiding-light

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HH

1. Y&R 3.6 (same)

2. B&B 2.4 (same)

3. DOOL 2.1 (+.1)

4. GH 2.0 (-.1)

4. OLTL 2.0 (+.1)

6. GL 1.9 (+.4)

7. AMC 1.9 (same)

8. ATWT 1.8 (same)

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GOOG JOB GL!!! 2.2 ON FINAL DAY!!!! 3 RD PLACE on 9/18 AND 1.9 FOR THE WEEK!!!THIS IS GREAT NEWS. IT SHOWS PEOPLE DID CARE ABOUT THIS SHOW, AND

THAT IT WILL BE MISSED. ELLEN WHEELER PROBABLY HAS IT IN HERE HEAD IT WAS ALL DUE TO HER. SORRY... I HAD TO SAY THAT.

HH

1. Y&R 3.6 (same)

2. B&B 2.4 (same)

3. DOOL 2.1 (+.1)

4. GH 2.0 (-.1)

4. OLTL 2.0 (+.1)

6. GL 1.9 (+.4)

7. AMC 1.9 (same)

8. ATWT 1.8 (same)

GOOG JOB GL!!! 2.2 ON FINAL DAY!!!! 3 RD PLACE on 9/18 AND 1.9 FOR THE WEEK!!!THIS IS GREAT NEWS. IT SHOWS PEOPLE DID CARE ABOUT THIS SHOW, AND

THAT IT WILL BE MISSED. ELLEN WHEELER PROBABLY HAS IT IN HERE HEAD IT WAS ALL DUE TO HER. SORRY... I HAD TO SAY THAT.

Thank You for the ratings post!!!

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