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September 14-18, 2009


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Ratings: Viewers Say Goodbye to ‘Guiding Light’

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Numbers are based on Live+Same Day ratings

Ratings for the week September 14-18, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,002,000 (+4,000/+239,000)

2. B&B 3,346,000 (+116,000/-152,000)

3. DAYS 2,870,000 (+150,000/+547,000)

4. GH 2,702,000 (-85,000/-230,000)

5. GL 2,602,000 (+512,000/+572,000)

6. AMC 2,598,000 (+137,000/+68,000)

7. OLTL 2,562,000 (+83,000/+2,000)

8. ATWT 2,488,000 (+140,000/-149,000)

HH

1. Y&R 3.6/13 (same/+.1)

2. B&B 2.4/8 (same/-.2)

3. DAYS 2.1/7 (+.1/+.3)

4. OLTL 2.0/7 (+.1/same)

4. GH 2.0/6 (-.1/-.2)

6. AMC 1.9/7 (same/same)

6. GL 1.9/6 (+.4/+.4)

8. ATWT 1.8/6 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,118,000 (-5,000/-15,000)

2. DAYS 901,000 (+132,000/+192,000)

3. GH 868,000 (-63,000/-130,000)

4. OLTL 758,000 (+10,000/-91,000)

5. AMC 729,000 (+72,000/-59,000)

6. B&B 676,000 (-23,000/-158,000)

7. GL 637,000 (+152,000/+62,000)

8. ATWT 553,000 (-3,000/-194,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/same)

2. DAYS 1.4/9 (+.2/+.3)

3. GH 1.3/8 (-.1/-.2)

4. AMC 1.1/7 (+.1/-.1)

4. OLTL 1.1/7 (same/-.2)

6. B&B 1.0/7 (-.1/-.3) <------- ties low rating (Last time: August 31 - September 4, 2009)

6. GL 1.0/6 (+.3/+.1)

8. ATWT 0.8/5 (same/-.3)

Girls 12-17 Viewers

1. GH 46,000 (-6,000/+17,000)

2. OLTL 26,000 (-6,000/+5,000)

3. GL 25,000 (+22,000/-2,000)

4. DAYS 23,000 (+4,000/-8,000)

5. Y&R 21,000 (+8,000/-16,000)

6. ATWT 16,000 (+11,000/-19,000)

7. B&B 11,000 (-6,000/-17,000)

8. AMC 9,000 (-2,000/-18,000)

Women 18-34 Rating

1. Y&R 1.2/8 (same/+.2)

2. DAYS 0.9/6 (same/+.2)

2. AMC 0.9/6 (+.1/same)

2. GH 0.9/6 (-.1/-.1)

2. OLTL 0.9/6 (same/same)

6. B&B 0.7/4 (-.1/+.1)

7. GL 0.6/4 (+.1/+.2)

8. ATWT 0.5/3 (-.1/same)

Men 18+ Viewers

1. Y&R 1,186,000 (-12,000/+76,000)

2. B&B 732,000 (+78,000/+21,000)

3. DAYS 575,000 (+16,000/+125,000)

4. AMC 556,000 (+78,000/+72,000)

5. GL 554,000 (+155,000/+149,000)

6. ATWT 516,000 (+100,000/+31,000)

7. OLTL 494,000 (+72,000/+40,000)

8. GH 493,000 (-9,000/-2,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,755,000

Tuesday: 1.9/2,499,000

Wednesday: 2.0/2,541,000

Thursday: 1.9/2,512,000

Friday: 2.0/2,686,000

ATWT

Monday: 1.7/2,192,000

Tuesday: 1.7/2,392,000

Wednesday: 2.0/2,722,000

Thursday: 1.8/2,610,000

Friday: 1.9/2,523,000

B&B

Monday: 2.5/3,230,000

Tuesday: 2.4/3,455,000

Wednesday: 2.5/3,412,000

Thursday: 2.4/3,337,000

Friday: 2.4/3,297,000

DAYS

Monday: 2,1/2,771,000

Tuesday: 2.2/3,060,000

Wednesday: 2.2/2,935,000

Thursday: 2.2/2,910,000

Friday: 1.9/2,673,000

GH

Monday: 2.2/2,952,000

Tuesday: 2.0/2,664,000

Wednesday: 2.1/2,682,000

Thursday: 1.9/2,628,000

Friday: 2.0/2,584,000

GL

Monday: 1.5/2,045,000

Tuesday: 1.7/2,454,000

Wednesday: 2.0/2,746,000

Thursday: 1.9/2,792,000

Friday: 2.2/2,975,000

OLTL

Monday: 2.2/2,881,000

Tuesday: 1.9/2,513,000

Wednesday: 2.1/2,552,000

Thursday: 1.8/2,436,000

Friday: 1.8/2,429,000

Y&R

Monday: 3.7/4,842,000

Tuesday: 3.6/5,059,000

Wednesday: 3.6/5,053,000

Thursday: 3.5/4,958,000

Friday: 3.6/5,100,000

----------------------

For the SEASON September 22, 2008 through September 20, 2009

(Compared to last season: September 24, 2007 through September 21, 2008)

Total Viewers

1. Y&R 5,199,000 (-251,000)

2. B&B 3,518,000 (-302,000)

3. DAYS 2,952,000 (+133,000)

4. GH 2,834,000 (-226,000)

5. AMC 2,643,000 (-18,000)

6. OLTL 2,639,000 (-55,000)

7. ATWT 2,601,000 (-367,000)

8. GL 2,130,000 (-345,000)

HH

1. Y&R 3.7 (-.2)

2. B&B 2.6 (-.2)

3. DAYS 2.2 (+.1)

4. GH 2.1 (-.3)

5. AMC 2.0 (-.1)

5. OLTL 2.0 (-.1)

7. ATWT 1.9 (-.3)

8. GL 1.6 (-.2)

Women 18-49 Rating

1. Y&R 1.8 (-.1)

2. GH 1.5 (-.1)

3. DAYS 1.4 (same)

4. B&B 1.2 (-.1)

4. AMC 1.2 (-.1)

4. OLTL 1.2 (-.2)

7. ATWT 1.0 (-.2)

8. GL 0.8 (-.3)

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Let's have a contest!! What will GL's weekly rating average be and what is the rating going to be for the last show?

I am going to say a 1.8 for the final week, and a 1.9 for the final eppy.

I remember when AW went off the week before it was a 2.2 and the final week was a 2.7, but I am making my guess based on today's climate.

Let the games begin!!!

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Let's have a contest!! What will GL's weekly rating average be and what is the rating going to be for the last show?

I am going to say a 1.8 for the final week, and a 1.9 for the final eppy.

I remember when AW went off the week before it was a 2.2 and the final week was a 2.7, but I am making my guess based on today's climate.

Let the games begin!!!

The last week got a lot of press and TV coverage including that wonderful segment and tribute on 60 minutes. Hoping that translates to ratings.

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http://tvbythenumbers.com/2009/09/24/days-of-our-lives-finishes-the-2008-2009-year/28304

Courtesy of TVBytheNumbers. All I can glean from this is that Days went up .2 in 18-49 last week.

‘DAYS OF OUR LIVES’ FINISHES THE 2008-09 YEAR TIED FOR #3 AMONG WOMEN 18-49 AND TIED FOR #1 AMONG WOMEN 18-34

IT’S THE 15TH CONSECUTIVE YEAR ‘DAYS’ HAS FINISHED #1 OR TIED FOR #1 AMONG WOMEN 18-34

VERSUS THE PRIOR YEAR, ‘DAYS’ IS UP AMONG TOTAL VIEWERS, WOMEN 18-34, WOMEN 18-49, WOMEN 25-54 AND SEVERAL OTHER KEY DEMOS

FOR THE SEPT. 14-18 WEEK, ‘DAYS’ DELIVERS ITS HIGHEST WOMEN 18-49 RATING SINCE APRIL

UNIVERSAL CITY, Calif. September 24, 2009 NBC’s “Days of our Lives” has finished the 52-week 2008-09 broadcast year tied for #3 in women 18-49 rating and tied for #1 among women 18-34, marking the 15th year in a row “Days” has finished #1 or tied for #1 in the women 18-34 category.

For the broadcast year, “Days of our Lives”(with a 1.4 rating, 9 share among women 18-49, 1.2/7 among women 18-34) is up 5 percent versus one year ago in total viewers (3.0 million vs. 2.8 million), making it the only daytime drama generating total-viewer gains versus last year. “Days” also scored year-to-year audience increases among females 12-17, 12-24, 18-24, 18-34, 18-49 and 25-54, as well as working women 18-49, according to viewing figures from Nielsen Media Research.

For the week of September 14-18, “Days of our Lives” (1.4/9 among women 18-49, 0.9/6 among women 18-34) ranked #3 in the women 18-49 category and tied for #3 in the women 18-34 demo. For the week, “Days” delivered its highest women 18-49 rating in nearly five months (since the week of April 20-24).

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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http://www.abcmedianet.com/web/dnr/dispDNR.aspx?id=092409_08

Thursday, September 24, 2009 ABC Television Network PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT - DAYTIME RATINGS (WK OF 9/14) Print This Document note: To use this function, upgrade your browser: Quick Download

Fringe Ratings Report: ABC Daytime Programming

Week of September 14, 2009

Featuring Guest-Host Kate Gosselin, Monday's and Tuesday's "The View" Rank as the Show's Most-Watched Telecasts in Total Viewers in Nearly 6 Months, With Monday's Show Hitting a Near 7-Month High in Women 18-49

In a Week of Star-Studded Appearances by Taylor Swift, Charlize Theron and Victoria Beckham, and Featuring Guest Hosts Kate Gosselin and La Toya Jackson, This Week Stands as "The View's" Most-Watched Week in 6 Months

All ABC Shows Rank Among Daytime's Top 5 in Target Women ABC Daytime

  • Monday and Tuesday's "The View," which featured guest-host Kate Gosselin and appearances by Victoria Beckham (9/14/09) and Taylor Swift (9/15/09), were the show's most-watched telecasts in Total Viewers (4.3 million) in nearly 6 months - since 4/1/09.
  • In Women 18-49, Monday's (1.2 million) telecast stood as "The View's" most-watched in nearly 7 months - since 3/2/09.
  • This week qualified as "The View's" most-watched week in almost 6 months in Total Viewers (4.1 million), Women 18-34 (381,000) and Women 18-49 (995,000) - since week of 3/30/09.
  • In Women 18-49, all ABC programs ranked among Daytime's Top 5: "The View" (No. 2 - 1.5 rating/995,000), "General Hospital" (No. 4 - 1.3 rating/868,000), "One Life to Live" (No. 5T - 1.1 rating/758,000) and "All My Children" (No. 5T - 1.1 rating/729,000).
  • In Women 18-34, ABC held 4 of the Week's Top 5 Daytime program with "The View" (No. 2 - 1.1 rating/381,000), "General Hospital" (No. 3T - 0.9 rating/315,000), "One Life to Live" (No. 3T - 0.9 rating/307,000) and "All My Children" (No. 3T - 0.9 rating/301,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 14, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.59 million No. 1 NBC 1.4/901,000

No. 2 ABC 2.99 million No. 2 ABC 1.3/838,000

No. 3 NBC 2.87 million No. 2 CBS 1.1/729,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS1.7/1.12 million

The ViewABC1.5/995,000

Days of Our Lives NBC1.4/901,000

General Hospital ABC1.3/868,000

One Life to LiveABC1.1/758,000

All My ChildrenABC1.1/729,000

Source: NTI, Live + Same Day: Week of 9/14/09. All ranks based on rating unless otherwise noted.

ABC Media Relations:

Marianne Fleschman (818) 460-7277 [email protected]

Catherine Lord (818) 460-6628 [email protected]

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