April 16-20, 2007

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week April 16-20, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,463,000 (-192,000/+100,000)

2. B&B 3,860,000 (-308,000/-101,000)

3. GH 3,269,000 (-121,000/-120,000)

4. AMC 3,118,000 (+49,000/-289,000)

5. OLTL 3,023,000 (+125,000/-138,000)

6. ATWT 3,010,000 (-116,000/-209,000)

7. GL 2,626,000 (-156,000/-234,000)

8. DAYS 2,442,000 (-183,000/-486,000) <------ record low

9. PSNS 1,602,000 (-136,000/-370,000) <------ record low

HH

1. Y&R 4.1/14 (-.1/same)

2. B&B 2.9/10 (-.3/-.2)

3. GH 2.5/8 (-.1/-.3)

4. AMC 2.4/8 (same/-.4)

4. OLTL 2.4/8 (+.1/-.2)

6. ATWT 2.3/8 (same/-.2) <----- ties low rating

7. GL 2.0/6 (-.1/-.2) <-------- ties low rating

8. DAYS 1.9/6 (-.1/-.4) <------ new low rating

9. PSNS 1.3/4 (-.1/-.3) <------ ties low rating

Women 18-49 Viewers

1. Y&R 1,236,000 (-11,000/-80,000)

2. GH 1,120,000 (-51,000/-95,000)

3. OLTL 988,000 (+77,000/-131,000)

4. AMC 945,000 (+46,000/-244,000)

5. B&B 865,000 (-17,000/-75,000)

6. DAYS 790,000 (-67,000/-387,000)

7. ATWT 764,000 (+9,000/-75,000)

8. GL 702,000 (-43,000/-136,000)

9. PSNS 584,000 (-110,000/-358,000)

Women 18-49 Rating

1. Y&R 1.9/13 (same/-.1)

2. GH 1.7/10 (-.1/-.2)

3. OLTL 1.5/10 (+.1/-.2)

4. AMC 1.4/9 (same/-.4) <------ ties low rating

5. B&B 1.3/9 (same/-.1)

6. DAYS 1.2/8 (-.1/-.6) <------ new low rating

6. ATWT 1.2/8 (+.1/-.1)

8. GL 1.1/7 (same/-.2)

9. PSNS 0.9/6 (-.2/-.5)

Girls 12-17 Viewers

1. Y&R 45,000 (-31,000/+18,000)

2. GH 44,000 (same/-22,000)

3. DAYS 31,000 (-20,000/-34,000)

3. PSNS 31,000 (-12,000/-25,000)

5. ATWT 28,000 (-13,000/+8,000)

6. OLTL 26,000 (+1,000/-38,000)

7. B&B 22,000 (-39,000/-4,000)

7. GL 22,000 (-9,000/+5,000)

9. AMC 18,000 (-11,000/-53,000)

Women 18-34 Rating

1. GH 1.3/8 (same/-.2)

2. Y&R 1.1/8 (-.3/-.4)

2. DAYS 1.1/7 (-.1/-.7)

2. OLTL 1.1/7 (+.2/-.2)

5. AMC 1.0/7 (same/-.4)

5. PSNS 1.0/6 (-.1/-.5)

7. &B 0.7/5 (-.1/-.3)

7. GL 0.7/4 (-.1/-.3)

9. ATWT 0.6/4 (-.1/-.5)

Men 18+ Viewers

1. Y&R 1,345,000 (+55,000/+97,000)

2. B&B 866,000 (-19,000/-70,000)

3. ATWT 643,000 (+4,000/-33,000)

4. AMC 638,000 (+38,000/-13,000)

5. GH 560,000 (-16,000/+33,000)

6. GL 556,000 (-30,000/-25,000)

7. OLTL 549,000 (+62,000/+24,000)

8. DAYS 479,000 (-83,000/-41,000)

9. PSNS 350,000 (-30,000/+24,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.6/3,419,000

Tuesday: 2.5/3,170,000

Wednesday: 2.5/3,163,000

Thursday: 2.2/2,759,000

Friday: 2.4/3,091,000

ATWT

Monday: 2.4/3,253,000

Tuesday:

Wednesday: 2.1/2,867,000

Thursday: 2.3/3,139,000

Friday: 2.2/2,855,000

B&B

Monday: 3.1/4,084,000

Tuesday: 2.9/4,001,000

Wednesday: 2.8/3,644,000

Thursday: 3.1/3,951,000

Friday: 2.9/3,618,000

DAYS

Monday: 2.0/2,632,000

Tuesday: 1.6/2,179,000

Wednesday: 1.9/2,543,000

Thursday: 2.0/2,524,000

Friday: 1.7/2,208,000

GH

Monday: 2.5/3,500,000

Tuesday: 2.3/2,904,000

Wednesday: 2.8/3,484,000

Thursday: 2.5/3,108,000

Friday: 2.6/3,261,000

GL

Monday: 1.9/2,711,000

Tuesday: 1.9/2,476,000

Wednesday: 2.0/2,781,000

Thursday: 2.0/2,666,000

Friday: 2.0/2,438,000

OLTL

Monday: 2.4/3,359,000

Tuesday:

Wednesday: 2.5/3,047,000

Thursday: 2.3/2,762,000

Friday: 2.3/3,024,000

PSNS

Monday: 1.4/1,728,000

Tuesday:

Wednesday: 1.2/1,516,000

Thursday: 1.4/1,700,000

Friday: 1.2/1,464,000

Y&R

Monday: 4.2/5,517,000

Tuesday: 3.9/5,440,000

Wednesday: 4.2/5,605,000

Thursday: 4.1/5,192,000

Friday: 4.2/5,563,000

----------------------

For the SEASON September 18, 2006 through April 22, 2007

HH

1. Y&R 4.3

2. B&B 3.1

3. GH 2.8

4. DAYS 2.5

4. ATWT 2.5

4. AMC 2.5

4. OLTL 2.5

8. GL 2.2

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.0

1. GH 2.0

3. DAYS 1.7

4. OLTL 1.6

4. AMC 1.6

6. B&B 1.4

7. PSNS 1.2

7. ATWT 1.2

7. GL 1.2

[NYC123]

Hoping All My Children rises! Its so much better!

[Ghillie]

The numbers are sure to be a bit wonky this week due to the news coverage of the VT murders last week.

[Jess]

I'm betting a lot of the shows had a better week last week -- they could not do worse. It seems that most of them have been rising and falling together lately. I've never really been one to buy into ratings rising and falling based on spoilers. I'm not sure that many people offline pay that much attention to spoilers.

Anyway, I'm predicing a better week for all soaps. I can't say why. I always wonder how much of the big ups and downs you see in ratings over time are random error. When you see em drop a point or two over an extended period of time, I think it's a drop. fro instance. OLTL has lost a bunch of daily viewers in the last 18 months.

The ups and downs though I wonder about, particularly on dailys.

[Lskreet]

NOTE: Portions of DAYS OF OUR LIVES, GUIDING LIGHT, ALL MY CHILDREN and GENERAL HOSPITAL were

breakouts on Tuesday, 4/17/07, due to coverage of Virginia Tech, while PASSIONS, AS THE WORLD TURNS,

and ONE LIFE TO LIVE were preempted.

No Daytime Insights yet.

Final Standings

1.(1) Y&R 4.1 (-.1)

2.(2) B&B 2.9 (-.3)

3.(3) GH 2.5 (-.1)

4.(4) AMC 2.4 (SAME)

4.(5) OLTL 2.4 (+.1)

6.(5) ATWT 2.3 (SAME) <--- ties low rating

7.(7) GL 2.0 (-.1) <--- ties low rating

8.(8) DOOL 1.9 (-.1) <--- new low

9.(9) PSNS 1.3 (-.1) <--- ties low rating

ABC

AMC

Monday 2.6

Tuesday 2.5

Wednesday 2.5

Thursday 2.2

Friday 2.4

GH

Monday 2.5

Tuesday 2.3

Wednesday 2.8

Thursday 2.5

Friday 2.6

OLTL

Monday 2.4

Wednesday 2.5

Thursday 2.3

Friday 2.3

CBS

ATWT

Monday 2.4

Wednesday 2.1

Thursday 2.3

Friday 2.2

B&B

Monday 3.1

Tuesday 2.9

Wednesday 2.8

Thursday 3.1

Friday 2.9

GL

Monday 1.9

Tuesday 1.9

Wednesday 2.0

Thursday 2.0

Friday 2.0

Y&R

Monday 4.2

Tuesday 3.9

Wednesday 4.2

Thursday 4.1

Friday 4.2

NBC

DOOL

Monday 2.0

Tuesday 1.6

Wednesday 1.9

Thursday 2.0

Friday 1.7

Passions

Monday 1.4

Wednesday 1.2

Thursday 1.4

Friday 1.2

[Jess]

Let me be the first to say it: DOOL is in a world of hurt.

[Faulkner]

Those DAYS ratings are SHOCKING. Has anyone ever seen a show collapse so quickly with viewers?

[Scotty]

Wow....NBC Daytime is going down quicker than Bush's approval rating.

CBS soaps are half and half...two of the highest rated soaps, followed by two of the lowest rated soaps.

And, as for ABC, the ratings for all their soaps actually look the best....their lowest rated soap this week is right in the very middle of the pack....plus all three of them are back to back to back...

[ZaraB]

The ABC soaps are evening out again, but a 2.5 isn't great for GH, especially as it prepares for a spinoff on Soapnet - and it still lost viewers from last week. A 2.4 is only par for OLTL, probably because it does look like some movement in the storylines. AMC stayed steady. It may be better than CBS, where everybody lost.

NBC has declared itself out of the game, and it shows.

[Angela]

I really hope the return of you know who helps DAYS. Guiding Light has never averaged lower than a 2.0 for a week, so just damn that DAYS has already done that.

[dragonflies]

Yikes at Days' ratings

[Carolyn1980]

DAYS' drop it just too huge. I'm beginning to think that many DAYS viewers are now watching the show on Soapnet now that SN has moved it to 7 PM. DAYS viewers tend to be younger, which is why DAYS has the biggest gain when DVR users are factored in. So I'm thinking these younger viewers know where to find DAYS on cable (Soapnet) more easily, so they're watching it there. And if the Nielsen sample isn't big enough, then the Soapnet ratings for DAYS may be being undercounted.

The drop is just too huge to seem realistic at this point, no matter how much a show falters storywise.

[sheilaforever]

How stupid is CBS, please?

They showed an encore of B&B on Wednesday and still did include those numbers. Now wonder why it fell below the 3.0 again...

[dragonflies]

Looks like most AMC viewers were more invested in the trial of Alex Sr, and the aftermath of it, than Krystal and Tad baby Jenny crap

[King]

LOL! Oh man! These ratings are getting kind of funny now! They're so pathetic!!