I don't think people are so adverse to it now as much as they used to be. I agree it is all about viewing habits. But from what I do read a lot of soap fans have embraced being able to watch B&B or Days or whatever show on the show's respective network website(s). They seem to like that luxury of being able to watch when they want and not have it take up space on their DVR or whatever.
One downside to watching on ABC is you have to sign in with a cable provider, which IMO is stupid, given that so many are now cord cutters.
I think soaps could do well online in a limited type format, maybe like small arcs like Port Charles did. I think it could be a shot in the arm for the genre