Daytime Broadcast Ratings For The Week of March 30-April 3, 2026
Need To Know
“The Bold and the Beautiful” ranked No. 1 among soaps in Women 18-49 for the first time in five weeks (excluding ties), topping “The Young and the Restless.”
“Let’s Make a Deal” saw week-to-week and year-over-year gains among Women 18-49 and Women 25-54.
“TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle” both saw substantial week-to-week gains among Women 18-49 and Women 25-54.
During the week of March 30-April 3, 2026, CBS’ “The Bold and the Beautiful” was up week-to-week by +0.04 among Women 18-49 (0.26 rating) and +0.07 among Women 25-54 (0.39 rating), marking the first time in five weeks (excluding ties) that the half-hour series ranked first among soaps in Women 18-49, topping lead-in “The Young and the Restless” (0.26 rating vs. 0.23 rating). Meanwhile, the two dramas were neck and neck among Women 25-54, with the hour-long series topping its lead-out by just +0.01 (0.40 rating vs. 0.39 rating).
Among Total Viewers, “The Bold and the Beautiful” attracted the largest week-to-week gain across daytime broadcast, up +231,000, and was up +169,000 viewers year-over-year. “The Young and the Restless” averaged more than three million viewers for the 10th consecutive week, up +22,000 week-to-week and +129,000 year-over-year.
The second half-hour of “Let’s Make a Deal” was up by +0.01 and +0.03, respectively, week-to-week among Women 18-49 (0.25 rating vs. 0.24 rating) and Women 25-54 (0.40 rating vs. 0.037 rating). Compared to the same week last year, the program was also up +0.02 and +0.05, respectively, among Women 18-49 (0.25 rating vs. 0.23 rating) and Women 25-54 (0.40 rating vs. 0.35 rating), while gaining +255,000 viewers year-over-year (2.586 million vs. 2.331 million). The first half-hour of the game show was up +0.02 week-to-week among Women 18-49 (0.23 rating vs. 0.21 rating) and Women 25-54 (0.35 rating vs. 0.33 rating). It saw year-over-year gains of +0.02 and +0.04, respectively, among Women 18-49 (0.23 rating vs. 0.21 rating) and Women 25-54 (0.35 rating vs. 0.31 rating), and was up +178,000 viewers compared to the same week last year (2.163 million vs. 1.985 million).
“Beyond the Gates” was up +0.05 and +0.04, respectively, week-to-week among Women 18-49 (0.18 rating vs. 0.13 rating) and Women 25-54 (0.27 rating vs. 0.23 rating). The series, which was recently renewed for two additional seasons at CBS, averaged 1.641 million viewers, up +23,000 week-to-week and +19,000 year-over-year, marking the fourth consecutive week of year-over-year gains.
“General Hospital” continued to attract more than two million viewers for the 13th time in 14 weeks, averaging 2.031 million viewers, down 108,000 week-to-week, but marking the second-largest year-over-year gain among Total Viewers across daytime broadcast, up +220,000. That said, excluding ESPN on ABC sports coverage of the MLB Wildcard Series games, which aired during the week of September 29-October 3, 2025, that saw substantial preemptions for the daytime drama series, and ABC including repeat broadcasts into the show’s weekly average, “General Hospital” tied its season and series low among Women 25-54 (0.21 rating), topping only its lead-in, “GMA3,” in the key sales demographic (0.21 rating vs. 0.16 rating). Meanwhile, with its 0.15 rating among “Women 18-49, the long-running soap opera was barely ahead of “GMA3” and “NBC News Daily,” both of which tied for last place, each with a 0.13 rating. The show’s 1.3 rating in Households marked the first time since the week of January 19-23, 2026, that the drama series had fallen below 1.4.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of March 30-April 3, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.
Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).
This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.
Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle” were unavailable at press time.
Week of March 30-April 3, 2026 Rankers
Women 18-49 Rating
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.410.410.412. The Price is Right 1 (CBS)0.350.350.353. TODAY 3rd Hour (NBC)0.290.220.324. TODAY with Jenna & Sheinelle (NBC)0.260.230.20*— The Bold and the Beautiful (CBS)0.260.220.336. Let’s Make a Deal 2 (CBS)0.250.240.237. The Young and the Restless (CBS)0.230.240.31— Let’s Make a Deal 1 (CBS)0.230.210.219. The View (ABC)0.220.240.2310. Beyond the Gates (CBS)0.180.130.2211. General Hospital (ABC)0.150.180.2112. GMA3 (ABC)0.130.150.15*— NBC News Daily (NBC)0.130.140.14Source
Women 18-49 Rating (Rounded)
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.40.40.4— The Price is Right 1 (CBS)0.40.40.43. TODAY 3rd Hour (NBC)0.30.20.3— TODAY with Jenna & Sheinelle (NBC)0.30.20.2*— The Bold and the Beautiful (CBS)0.30.20.3— Let’s Make a Deal 2 (CBS)0.30.20.27. The Young and the Restless (CBS)0.20.20.3— Let’s Make a Deal 1 (CBS)0.20.20.2— The View (ABC)0.20.20.2— Beyond the Gates (CBS)0.20.10.2— General Hospital (ABC)0.20.20.212. GMA3 (ABC)0.10.20.2*— NBC News Daily (NBC)0.10.10.1Source
Women 25-54 Rating
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.610.640.592. The Price is Right 1 (CBS)0.540.580.533. TODAY 3rd Hour (NBC)0.450.400.454. The Young and the Restless (CBS)0.400.440.52— Let’s Make a Deal 2 (CBS)0.400.370.356. The Bold and the Beautiful (CBS)0.390.320.477. TODAY with Jenna & Sheinelle (NBC)0.350.340.32*— Let’s Make a Deal 1 (CBS)0.350.330.319. The View (ABC)0.310.330.3510. Beyond the Gates (CBS)0.270.230.3611. NBC News Daily (NBC)0.230.240.2412. General Hospital (ABC)0.210.230.3213. GMA3 (ABC)0.160.200.22*Source
Women 25-54 Rating (Rounded)
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)0.60.60.62. The Price is Right 1 (CBS)0.50.60.5— TODAY 3rd Hour (NBC)0.50.40.54. The Young and the Restless (CBS)0.40.40.5— Let’s Make a Deal 2 (CBS)0.40.40.4— The Bold and the Beautiful (CBS)0.40.30.5— TODAY with Jenna & Sheinelle (NBC)0.40.30.3*— Let’s Make a Deal 1 (CBS)0.40.30.39. The View (ABC)0.30.30.4— Beyond the Gates (CBS)0.30.20.411. NBC News Daily (NBC)0.20.20.2— General Hospital (ABC)0.20.20.3— GMA3 (ABC)0.20.20.2*Source
Households **Rankings Subject to Change**
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)2.62.72.52. The Price is Right 1 (CBS)2.32.42.23. The Young and the Restless (CBS)2.02.12.04. The View (ABC)1.81.71.7— The Bold and the Beautiful (CBS)1.81.71.86. Let’s Make a Deal 2 (CBS)1.61.61.47. Let’s Make a Deal 1 (CBS)1.31.41.2— General Hospital (ABC)1.31.41.29. Beyond the Gates (CBS)1.11.11.110. GMA3 (ABC)0.90.90.9*— NBC News Daily (NBC)0.90.90.8N/A. TODAY 3rd Hour (NBC)**N/A**1.31.2N/A. TODAY with Jenna & Sheinelle (NBC)**N/A**0.90.8*Source
Total Viewers (In Millions) **Rankings Subject to Change**
Rank / Show / NetworkThis WeekLast Week2025*1. The Price is Right 2 (CBS)4,3994,4644,1822. The Price is Right 1 (CBS)3,7953,9403,6473. The Young and the Restless (CBS)3,2103,1883,0814. The Bold and the Beautiful (CBS)2,8852,6542,7165. The View (ABC)2,6742,6272,5126. Let’s Make a Deal 2 (CBS)2,5862,6152,3317. Let’s Make a Deal 1 (CBS)2,1632,2721,9858. General Hospital (ABC)2,0312,1391,8119. Beyond the Gates (CBS)1,6411,6181,62210. GMA3 (ABC)1,4851,4331,33411. NBC News Daily (NBC)1,3401,3371,140N/A. TODAY 3rd Hour (NBC)**N/A**2,0291,840N/A. TODAY with Jenna & Sheinelle (NBC)**N/A**1,4321,189*Source
The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.
Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
P = PremiereR = RepeatS = SpecialNR = Not Rated / Not RankedN/A = Not Available* denotes further information
Summary (Preemptions/Schedule Changes)
“GMA3” was retitled to “GMA3-ABC” on Thursday, April 2 and Friday, April 3, due to the Easter festivities.
“TODAY 3rd Hour” was retitled “TODAY SHOW II-ALT” on Friday, April 3. As a result, the excluded broadcast will not be factored into the show’s weekly or season averages. The weekly average is based on four days (Monday-Thursday).
“The View” aired a repeat episode on Friday, April 3 and, as a result, was retitled “VIEW-ABC.”
“The Young and the Restless” saw a partial preemption on Thursday, April 2, with just 47 minutes of the soap opera being broadcast, per Nielsen.
Note: The post ‘The Bold And The Beautiful’ Takes No. 1 Spot Among Soaps In Women 18-49, Sees Big Weekly & Yearly Gains Among Total Viewers first appeared on Soap Opera Network.
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Errol ·
