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The 90s had the primetime specials as it has already been said in the 80s thread.

The psychotic obsessive woman who became crazier than ever. 

A Latino invasion with new families and romantic leads.

Everyone trying to outreily James E. Reily with insane, outlandish posts.

The teens become more prominent.

The Melrose Place aesthetics. Even NY soaps got a California vibe.

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1991 Generations canceled. (2 years)

1993 Santa Barbara canceled. (9 years)

1995 Loving canceled. (12 years)

1995 The City started.

1995 P&G did an exec producer shuffle, sending each EP to another of 3 shows.

1997 The City canceled. (2 years)

1999 Another World canceled. (35 years)

1999 Passions started.

1999 Sunset Beach canceled. (3 years)

I believe also that during the 90s each network daytime head changed. 

Adds up to lots of changes & lots of turmoil in soapdom. 

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I'd actually state that carrying over from the mid to late 80s, soaps started tackling more socially relevant storylines, such as homosexuality and racism in the wake of Rodney King. It seems though that after the OJ Simpson trial (1994/1995), soaps started drifting away from that and going the more sensationalistic route, trying to attract 90210/Melrose Place viewers by the end of the decade. 

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Jill Farren Phelps pervasive destruction under the guise of modernization. In the 1990’s she did it on Guiding Light, Another World, and One Life To Live, with varying degrees of success. And often she did it by taking control of the writing, to the detriment of each show.

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And in the 90s at AW two fine actors won Emmys & then for their trouble they were let go by the show! Anna Kathleen Holbrook & Charles Keating! You can imagine theirs & ours as the fans, confused reaction at this slap in the face for their winning ways! 

I fervently wish that JFP had remained a Music Producer & accomplished the 80s trend of musical montages to close out special shows. 

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If there was one good trend in the early 90’s it was almost every soap brought, expanded and/or revitalized AA families and characters. Y&R got the Barber/Winters, GL had Hamp and the Grants, Days revived the Carvers etc. Unfortunately it was all for naught as by 1996/97 except for Y&R and to some extent ATWT all the shows dropped them. 
 

In the late 90’s a lot of the soaps decided to do their own Titanic-esque plots including ATWT, Sunset Beach, Days, Passions etc. 

There was a trend of soaps bringing back their 80’s supervillains in the mid-90’s. Stefano, Carl, Alan, and finally James all resurfaced 1993-1996/97.

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