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Y&R: ATWT alum joins


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With the exception of Y&R, all three remaining soaps are basically doing figures similar to their performances 10 years ago. In fact, B&B is still doing numbers in the range of its then series low in Total Viewers all the way back in 2011!!!

 

https://www.soapoperanetwork.com/2011/02/ratings-bb-hits-new-lows-in-viewers

1. Y&R 5,117,000 (-216,000/-123,000)
2. B&B 2,950,000 (-254,000/-317,000) <—– new low
3. OLTL 2,692,000 (-158,000/same)
4. GH 2,671,000 (-222,000/-215,000)
5. DAYS 2,630,000 (-400,000/-695,000)
6. AMC 2,570,000 (-83,000/-401,0000)

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This was a similar sentiment to what Sally Sussman was saying when she returned to Y&R in 2017. Soaps were being treated as destined for the scrapheap whereas at the time Mad Men, critical darling, was pulling in fewer viewers than Y&R.

Just the right producing/writing teams could have kept the viewership steady.

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A full month after All My Children's final air date, GH was not too far above what it is doing now:

https://www.soapoperanetwork.com/2011/11/ratings-all-soaps-up-in-women-18-49-demo

Total Viewers
1. Y&R 4,467,000 (-12,000/-411,000)
2. B&B 3,180,000 (+113,000/+72,000)
3. OLTL 2,562,000 (-31,000/+217,0000)
4. GH 2,373,000 (+56,000/+91,000)
5. DAYS 2,351,000 (-42,000/-73,000)

That said, the show SPIKED in 2013. Again, I can't pinpoint why. Same for all three remaining soaps.

https://www.soapoperanetwork.com/2013/05/ratings-all-soaps-rebound-from-terrible-week-2

Total Viewers
1. Y&R 4,339,000 (+8,000/+20,000)
2. B&B 3,255,000 (+87,000/+193,000)
3. GH 2,566,000 (+115,000/+124,000)
4. DAYS 2,443,000 (+47,000/+9,000)

The only thing that has drastically changed, and this applies to all shows on broadcast television (and even cable, too) are the demos. Fewer and fewer younger people are watching.

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Now you mentioned you think Passions and Guiding Light probably would have still been canceled. Agreed! But. With how streaming services are now. Do you think CBS and NBC would have maybe just plopped them onto Paramount+ and Peacock with Days or no? I understand Gls budget was super, super low. So even if it lived past 09 idk what else they could have cut. 

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That's fascinating and sad for those who lost their shows.

 

Am I crazy to believe we won't see any shows cancelled in the near future? If Days underperforms they could just reduce the number of episodes, GH would go to streaming, the Bells could produce B&B independently and license it to a streaming service and international channels, and I actually think Y&R would be in the most trouble because its audience is old and it has no buzz, though I guess it could go to Paramount for a while.

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Passions had already been shipped off to DirecTV which had way more subscribers than it does now. There was a time, I believe, NBC had published episodes of the show on NBC.com but I don't remember it exactly. I doubt Peacock, which itself isn't a success, would have helped. I do think they could still do a reboot on Peacock with how much it costs them to have DAYS but the difference is NBC half-owned the show which means they'd have to put more of their own money into the budget. It would also take someone with power or whispering skills to get the thought working into the big bosses heads.

Guiding Light could have survived a few more years but the Peapack nonsense would have to have been scrapped sooner rather than later. Some web series have better productions and I'm talking early iterations of web series. That said, Paramount+ couldn't save it no more than SoapCity.com with its pay per episode plot could. Sadly.

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The CBS license fee is more valuable than any international production fees B&B takes in. CBS helps pay the production costs. The international fees just pays for excess food. Let's not think otherwise. GH could go to streaming, I agree. It is ABC.com's top-viewed show and top-viewed page overall. Y&R despite the lack of online buzz does quite well on streaming. It might get a budget cut when CBS announces a potentially two or more season pickup in the next few months but it's going nowhere. It and The Price is Right will be the last shows standing on what is left of CBS Daytime.

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