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I think he also needs to be given props for trying to develop the black characters more. Granted, nobody was really satisfied with the Jessica/Marshall storyline, but it was a daring thing to do for the time. Actually, I couldn’t see a soap doing that today. I think he was trying to stretch the limits of the genre as much as he could.

 

I think if I rewatched 2001-2005 I might have a newfound appreciation for some of it that I didn’t have at the time. I did see some scenes from around Rose’s death recently, and it was head and shoulders above what would come later...

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I think the  soap writers today would call it 'being topical', LOL but you're right, it's really writing irrelevant fare with little to no lasting impact going forward.  It's hard to believe that this was the same genre that used to write stories that would impact characters (sometimes profoundly so) for at least a decade or more.

 

 

I think Byrne was just grateful to be busy, at that point and as Rose, to have a reprieve from the brown outfits she always wore as Lily.  Seriously,  David Canary, Julianne Moore and Anne Heche probably had soap opera actors jones-ing to do double roles in search of Emmy rewards.

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Hogan has some good months and moments on ATWT but he collaborated with some of the most seasoned writers who fleshed out the show unlike Marland who did not collaborate; his staff were sub-writers under him. Hogan needed Culliton and Passanante to translate his big story ideas into soap telling.  It worked for a while.  He fed ideas and crafted individual stories and fed them to MAB on Y&R.  His stint on Days was Higley-esque. It was a disaster. Horrible.  RIP. If you want to read a rather dramatic and soapy (and self-aggrandizing) eulogy, head over to Tom Casiello's twitter or FB page.  Poor Hogan was a hot mess but of course, the eulogy is all about Tom.  

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I'm I the only one that hated Rose and her existance hogwash of iva not remembering?

At first I thought she was totally miscast but gradually she became a favorite. She added more layers to Lily and I love how she was used in the business world. Don't get me started on how great it was to see Lily turn against Barbara. I could see Heather's Lily without Holden or any other man. I couldn't say that about Martha's Lily. I truly felt crushed when Rattray left ATWT.

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If anything, failing in films proves you can't cut it in daytime either.  How am I, as a viewer, supposed to trust you with a story that's told over a span of several weeks and months, if you've shown me you can't sustain interest in one that runs just two hours (or less)?

 

People forget that, before he began writing for ATWT, Hogan Sheffer had transitioned to a job at DreamWorks as Director of Screenplay Development.  Because, in Hollywood, those who can't, note to death those who can.

 

 

Ah, yes.  The "legendary" article where, the NY'er writes, Hogan realized soaps were about plot.  "Endless, frustrating, complicated, gripping plot."

 

Except...soaps aren't necessarily about plot, Hoagy.  Soaps are about characters.  Frustrating, complicated, gripping characters.  A new viewer might tune into this-or-that soap for the first time because of a STORY; but, if the writing is good, they STAY because of the CHARACTERS.

 

THAT is how you build a loyal audience, Hoagy.

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