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August 8-12, 2016: Another New Low For Y&R in W18-49 Viewers


Toups

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Ratings for the week August 8-12, 2016

 

 

NOTE: Days Of Our Lives did not air due to the Rio Olympics.

 

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,441,000 (-150,000/-382,000)
2. B&B 3,721,000 (+92,000/-94,000)
3. GH 2,526,000 (-63,000/-29,000)

Households
1. Y&R 3.22/10 (-.09/-.2)
2. B&B 2.69/8 (+.08/-.02)
3. GH 1.93/6 (-.03/+.05)

Women 18-49 Viewers
1. Y&R 546,000 (-26,000/-168,000) <—— new low (2nd straight week) *
2. B&B 507,000 (-29,000/-74,000)
3. GH 404,000 (-17,000/+15,000)

* Previous low: 572,000 (August 1-5, 2016)

Women 18-49 Rating
1. Y&R 0.86/6 (-.04/-.26) <—— ties low (2nd straight week) *
2. B&B 0.79/6 (-.05/-.12) <—— ties low (6th straight week) **
3. GH 0.63/4 (-.03/+.02) <—— ties low ***

* Rounded to 0.9
** Rounded to 0.8
*** Rounded to 0.6

Women 18-34 Viewers
1. Y&R 134,000 (-8,000/-77,000)
2. B&B 130,000 (-24,000/-44,000)
3. GH 109,000 (-1,000/-19,000)

Women 18-34 Rating
1. Y&R 0.4 (-.02/-.22)
2. B&B 0.38 (-.07/-.13)
3. GH 0.32 (same/-.06) <—— ties low * (3rd straight week) *

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 837,000 (-13,000/-181,000)
2. B&B 764,000 (+15,000/-76,000)
3. GH 583,000 (-4,000/+41,000)

Women 25-54 Rating
1. Y&R 1.39 (-.02/-.29)
2. B&B 1.27 (+.03/-.11)
3. GH 0.97 (same/+.08)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.72/3,671,000
Tuesday: 2.55/3,583,000
Wednesday: 2.73/3,769,000
Thursday: 2.74/3,818,000
Friday: 2.72/3,765,000

GH
Monday: 1.90/2,494,000
Tuesday: 2.01/2,595,000
Wednesday: 1.95/2,557,000
Thursday: 1.98/2,613,000
Friday: 1.79/2,371,000

Y&R
Monday: 3.24/4,487,000
Tuesday: 3.20/4,397,000
Wednesday: 3.17/4,328,000
Thursday: 3.22/4,486,000
Friday: 3.28/4,507,000

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I wonder how many people were watching the daytime coverage of the Olympics whether online or on television. This would be a reason for the lower ratings as some of the events like gymnastics were streamed live in the afternoon.

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