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January 17-21, 2011


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Numbers are based on Live+Same Day ratings

Ratings for the week January 17-21, 2011

Total Viewers

1. Y&R 5,182,000 (+47,000/+31,000)

2. B&B 3,190,000 (+129,000/-122,000)

3. DAYS 2,719,000 (-253,000/-474,000)

4. GH 2,680,000 (-172,000/+85,000)

5. OLTL 2,643,000 (-38,000/+172,000)

6. AMC 2,584,000 (-119,000/-224,000)

HH

1. Y&R 3.6/11 (-.1/-.1)

2. B&B 2.3/7 (+.1/-.1)

3. DAYS 2.0/6 (-.1/-.3)

3. GH 2.0/5 (-.1/+.1)

5. AMC 1.9/6 (-.1/-.2)

5. OLTL 1.9/6 (-.1/+.1)

Women 18-49 Viewers

1. Y&R 1,046,000 (+41,000/-168,000)

2. GH 826,000 (-5,000/-12,000)

3. DAYS 777,000 (-78,000/-89,000)

4. OLTL 656,000 (+21,000/-89,000)

5. B&B 600,000 (+20,000/-156,000)

6. AMC 577,000 (-55,000/-142,000)

Women 18-49 Rating

1. Y&R 1.6/9 (+.1/-.2)

2. GH 1.3/7 (same/same)

3. DAYS 1.2/7 (-.1/-.1)

4. OLTL 1.0/6 (same/-.1)

5. B&B 0.9/5 (same/-.2)

5. AMC 0.9/5 (-.1/-.2)

Girls 12-17 Viewers

1. DAYS 44,000 (+3,000/+17,000)

2. Y&R 39,000 (+2,000/-9,000)

2. OLTL 39,000 (+8,000/+25,000)

4. GH 38,000 (-4,000/-3,000)

5. AMC 34,000 (+13,000/+16,000)

6. B&B 32,000 (+4,000/+1,000)

Women 18-34 Rating

1. DAYS 0.8/5 (same/-.2)

1. Y&R 0.8/5 (same/-.3)

3. GH 0.7/4 (same/-.2)

4. AMC 0.5/3 (-.1/-.3)

4. OLTL 0.5/3 (same/-.4)

4. B&B 0.5/3 (+.1/-.2)

Men 18+ Viewers

1. Y&R 1,242,000 (+10,000/+57,000)

2. B&B 739,000 (+76,000/same)

3. DAYS 599,000 (-94,000/-62,000)

4. AMC 552,000 (+5,000/-47,000)

5. GH 541,000 (-26,000/+77,000)

6. OLTL 538,000 (+5,000/+62,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,718,000

Tuesday: 1.9/2,474,000

Wednesday: 1.4/1,875,000 (repeat - did not count)

Thursday: 1.9/2,528,000

Friday: 2.0/2,614,000

B&B

Monday: 2.5/3,476,000

Tuesday: 2.3/3,179,000

Wednesday: 2.2/3,016,000

Thursday: 2.2/3,123,000

Friday: 2.2/3,156,000

DAYS

Monday: 2.1/3,014,000

Tuesday: 2.0/2,755,000

Wednesday: 1.8/2,415,000

Thursday: 1.9/2,690,000

Friday: 1.9/2,722,000

GH

Monday: 2.0/2,893,000

Tuesday: 2.0/2,736,000

Wednesday: 1.1/1,417,000 (repeat - did not count)

Thursday: 1.9/2,520,000

Friday: 1.9/2,574,000

OLTL

Monday: 2.0/2,887,000

Tuesday: 2.0/2,642,000

Wednesday: 1.1/1,379,000 (repeat - did not count)

Thursday: 1.9/2,534,000

Friday: 1.9/2,507,000

Y&R

Monday: 4.0/5,769,000

Tuesday: 3.6/5,025,000

Wednesday: 3.5/4,890,000

Thursday: 3.4/4,761,000

Friday: 3.7/5,467,000

----------------------

For the SEASON September 20, 2010 through January 23, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. DAYS 2.0

3. GH 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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Please note that it's been 3 months since The Talk premiered, so there's no need to post The Talk's ratings in this thread anymore. There's a discussion thread in the OT Forum, so if you want to discuss The Talk's ratings there, please use that thread. Let's just keep this ratings thread about soaps. Thanks! :)

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Fearless Predictions

Y&R 3.6

B&B 2.1

GH 2.0

Days 2.0

OLTL 1.9

AMC 1.9

Days, more than any soap, seems to gain during school/college holiday breaks. Not sure if anyone as the yearly numbers. The show seems to be on the upswing anyway.

B&B has been so weak, more PSA than soap, and a drop would not shock me.

OLTL has become so vet/PGP vet centered. It is better than OC OLTL but I'd expect a drop in demos. It is if TPTB fused a small chunk of ATWT with OLTL and I'm sort of dreading this Todd story. The pain should pass quickly; however, seeing as they now rush through story archs.

Question: Was Clint always such an 'anti-hero'? Seems like the character has really jumped the shark.

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Where was the snow last week? We need to start keeping track of storms.

This week, which won't come out until next, should be good for some bonus ratings from the Northeast with the Wednesday/Thursday storm. NYC Public schools were closed for only the 9th time in 30 years.

Speaking of winter, snow and ratings (I guess these snowed in people didn't like CBS soaps)...

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Hot, beautiful and cold, stormy weather has been the main factor in soap ratings for years. It wasn't always the main factor but it has been one important factor since ratings started when we talk of television period. Down in the warms months, up in the cold months.

It is sad that it's the only thing getting the soaps a real bump anymore but I'll take it. It took the winter going extreme for the bumps with most of the soaps. I hope they keep getting the decent gains for the rest of this f'ed up winter and can keep a fraction of it for when the weather gets warmer.

Love or hate any of them, I'm hoping we still have 6 soaps in not just 2011 or 2012 but even in 2013!

Are you sure? I would have known nothing about storms for the week of the 10th if it wasn't for this article? The knowledge usually depends on where we live.

The Wednesday repeat airing of having not learned their lesson. Sigh. Hopefully it won't be that bad.

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As for the snow... we already broke the record for the snowiest month IN HISTORY here in Connecticut- and that was BEFORE the 14 inches of snow we just got last night. It first broke the snowiest January record and then expanded to snowiest month of all time... and also had the most snow in 24 hours (28 inches).

We've been averaging about 1 to 2 storms per week at this point, always seeming to fall in the middle of the week. There is no where left to put the snow and somehow travel gets worse for each storm and most places and businesses aren't opening on these days so I wouldn't be surprised to see ratings staying solid from their gains until these storms slow down...

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