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August 2-6, 2010


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week August 2-6, 2010

Total Viewers

1. Y&R 4,868,000 (-102,000/+165,000)

2. B&B 3,174,000 (+8,000/-193,000)

3. GH 2,561,000 (-59,000/+119,000)

4. DAYS 2,409,000 (-155,000/-122,000)

5. AMC 2,377,000 (-175,000/-33,000)

6. OLTL 2,365,000 (+34,000/-111,000)

7. ATWT 2,304,000 (+16,000/+78,000)

HH

1. Y&R 3.5/11 (+.1/+.1)

2. B&B 2.2/7 (-.1/-.2)

3. GH 1.9/6 (-.1/same)

4. AMC 1.8/6 (-.1/-.1)

4. DAYS 1.8/6 (same/same) <- ties low rating (5th straight week)

6. OLTL 1.7/6 (-.1/-.2)

7. ATWT 1.6/5 (same/same) <- ties low rating (4th straight week)

Women 18-49 Viewers

1. Y&R 1,113,000 (-17,000/+24,000)

2. GH 810,000 (-16,000/+43,000)

3. B&B 692,000 (-21,000/-57,000)

4. OLTL 688,000 (+60,000/-65,000)

5. DAYS 673,000 (-62,000/+24,000)

6. AMC 615,000 (-4,000/-120,000)

7. ATWT 535,000 (-16,000/+3,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/+.1)

2. GH 1.2/8 (same/same)

3. DAYS 1.0/7 (-.1/same)

3. B&B 1.0/7 (-.1/-.1)

3. OLTL 1.0/7 (same/-.1)

6. AMC 0.9/6 (same/-.2)

7. ATWT 0.8/5 (same/same)

Girls 12-17 Viewers

1. Y&R 63,000 (-7,000/+26,000)

2. GH 60,000 (-3,000/+1,000)

3. ATWT 48,000 (-2,000/+31,000)

3. B&B 48,000 (-5,000/+22,000)

5. OLTL 44,000 (-9,000/-12,000)

6. DAYS 31,000 (+2,000/-24,000)

7. AMC 29,000 (-10,000/+4,000)

Women 18-34 Rating

1. Y&R 1.1/7 (same/+.1)

2. DAYS 0.8/5 (-.1/same)

2. GH 0.8/5 (-.1/same)

4. B&B 0.7/5 (-.1/+.1)

5. OLTL 0.6/4 (same/-.3) <- ties low rating (2nd straight week)

5. AMC 0.6/4 (same/-.3)

7. ATWT 0.5/3 (-.1/+.1)

Men 18+ Viewers

1. Y&R 961,000 (-50,000/-67,000)

2. B&B 584,000 (-10,000/-74,000)

3. AMC 461,000 (-14,000/+17,000)

4. GH 457,000 (-4,000/+108,000)

5. DAYS 453,000 (-78,000/-26,000)

6. OLTL 398,000 (-12,000/+3,000)

7. ATWT 371,000 (-4,000/-27,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,411,000

Tuesday: 1.8/2,425,000

Wednesday: 1.8/2,336,000

Thursday: 1.8/2,436,000

Friday: 1.7/2,274,000

ATWT

Monday: 1.7/2,488,000

Tuesday: 1.7/2,399,000

Wednesday: 1.6/2,280,000

Thursday: 1.6/2,127,000

Friday: 1.6/2,227,000

B&B

Monday: 2.4/3,510,000

Tuesday: 2.3/3,141,000

Wednesday: 2.2/3,137,000

Thursday: 2.1/2,916,000

Friday: 2.2/3,164,000

DAYS

Monday: 1.8/2,380,000

Tuesday: 1.7/2,259,000

Wednesday: 1.9/2,664,000

Thursday: 1.8/2,400,000

Friday: 1.6/2,344,000

GH

Monday: 1.8/2,418,000

Tuesday: 2.0/2,687,000

Wednesday: 1.9/2,725,000

Thursday: 1.9/2,498,000

Friday: 1.8/2,478,000

OLTL

Monday: 1.7/2,298,000

Tuesday: 1.8/2,401,000

Wednesday: 1.8/2,493,000

Thursday: 1.7/2,264,000

Friday: 1.7/2,368,000

Y&R

Monday: 3.6/5,153,000

Tuesday: 3.5/4,890,000

Wednesday: 3.5/4,879,000

Thursday: 3.4/4,651,000

Friday: 3.4/4,768,000

----------------------

For the SEASON September 21, 2009 through August 8, 2010

HH

1. Y&R 3.7

2. B&B 2.4

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 0.9

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Fringe Ratings Report: ABC Daytime Programming – Week of August 2, 2010

ABC Remains Daytime’s No. 1 Network

with Women 18-49 for 16 Straight Weeks

ABC Delivers 2 of Daytime’s Top 3 Programs in

Key Women 18-49 and 18-34 Demos

ABC Daytime

◦ABC ranked as Daytime’s No. 1 network with Women 18-49 (1.1 rating/745,000), extending the net’s streak to 16 consecutive weeks.

◦In Women 18-34, ABC aired 2 of Daytime’s Top 3 programs: “General Hospital” (No. 2T – 0.8 rating/277,000) and “The View” (No. 2T – 0.8 rating/269,000).

◦In Women 18-49, ABC also claimed 2 of the week’s Top 3 Daytime programs: “The View” (No. 2 – 1.3 rating/866,000) and “General Hospital” (No. 3 – 1.2 rating/810,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of August 2, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.43 million No. 1 ABC 1.1/745,000

No. 2 ABC 2.70 million No. 2T CBS 1.0/678,000

No. 3 NBC 2.41 million No. 2T NBC 1.0/673,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.11 million

The View ABC 1.3/866,000

General Hospital ABC 1.2/810,000

Bold & the Beautiful CBS 1.0/692,000

One Life to Live ABC 1.0/688,000

Days of Our Lives NBC 1.0/673,000

Price is Right CBS 1.0/669,000

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So based on the ABC press release (with +/- over last week in parantheses)...

Women 18-49 Rating

1. Y&R 1.7 (same)

2. GH 1.2 (same)

3. B&B 1.0 (-0.1)

3. OLTL 1.0 (same)

3. DAYS 1.0 (-0.1)

6. AMC 0.9 (same)

7. ATWT

Women 18-49 Viewers

1. Y&R 1,110,000 (-20,000)

2. GH 810,000 (-16,000)

3. B&B 692,000 (-21,000)

4. OLTL 688,000 (+60,000)

5. DAYS 673,000 (-62,000)

6. AMC 616,000 (-3,000)

7. ATWT

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Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.43 million No. 1 ABC 1.1/745,000

No. 2 ABC 2.70 million No. 2T CBS 1.0/678,000

No. 3 NBC 2.41 million No. 2T NBC 1.0/673,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.11 million

The View ABC 1.3/866,000

General Hospital ABC 1.2/810,000

Bold & the Beautiful CBS 1.0/692,000

One Life to Live ABC 1.0/688,000

Days of Our Lives NBC 1.0/673,000

Price is Right CBS 1.0/669,000

Ouch! A bad week for soaps. All networks down in total viewers from last week. ABC down the most followed by Days.

Days, B&B down in women 18-49. Days down in total viewers. OLTL up in 18-49 viewers.

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Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.11 million

The View ABC 1.3/866,000

General Hospital ABC 1.2/810,000

Bold & the Beautiful CBS 1.0/692,000

One Life to Live ABC 1.0/688,000

Days of Our Lives NBC 1.0/673,000

Price is Right CBS 1.0/669,000

And again I throw out my doomsday scenario, but I would be very worried if I were Y&R or B&B. Barbara Bloom and Nina Tassler don't want to be responsible for the boss' wife's show failing. Even if they lost some of Y&R's domination on the 18-49 female by replacing it with The Talk, a 1.2/1.3/1.4 would still be enough to bring in massive profits for a show that is so low in costs. They will not get those numbers at 2PM from ATWT's older-skewing audience that would have been watching the show at that time. To directly compete with The View, they need a timeslot proven to bring in viewers. Y&R gets a lunchtime crowd, depending on the timezone. That's one of the biggest reasons why the show averages a 1.7 in 18-49 Females.

The plan is to debut this show Oct. 18th. I'm betting almost anything part of the reason this show is premiering so late is because they may want to promote a timeslot change to viewers a month before it actually happens.

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And again I throw out my doomsday scenario, but I would be very worried if I were Y&R or B&B. Barbara Bloom and Nina Tassler don't want to be responsible for the boss' wife's show failing.

LOL, I think Nina probably already has her thinking cap on as to what "NEW" product CBS Entertainment can come up with to replace both these soaps eventually. Yep, if I were them I would really be worried. I mean with all the promotion & stunt casting, their #s should be flying off the charts. I expected at least a bit of a bump. That 18-49 demo of Y&R has not moved in I think 3 weeks. Good luck to them, they are going to need it.

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LOL, I think Nina probably already has her thinking cap on as to what "NEW" product CBS Entertainment can come up with to replace both these soaps eventually. Yep, if I were them I would really be worried. I mean with all the promotion & stunt casting, their #s should be flying off the charts. I expected at least a bit of a bump. That 18-49 demo of Y&R has not moved in I think 3 weeks. Good luck to them, they are going to need it.

B&B's time would be given back to affiliates more than likely, so they can expand newscasts.

Y&R, who knows? I can't see that show continuing with inflated production costs. I see them giving Y&R's timeslot to Julie Chen, to sabotage the show and drive half of their viewers away, so Y&R will be level pegging with the rest of daytime.

Y&R has a great lead on that female demo. But I wouldn't put it past CBS to sabotage that to give The Talk a better chance fighting against The View.

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LOL, I think Nina probably already has her thinking cap on as to what "NEW" product CBS Entertainment can come up with to replace both these soaps eventually. Yep, if I were them I would really be worried. I mean with all the promotion & stunt casting, their #s should be flying off the charts. I expected at least a bit of a bump. That 18-49 demo of Y&R has not moved in I think 3 weeks. Good luck to them, they are going to need it.

Y&R still pulls in hefty numbers, in both HHs and demos. I don't see it being cancelled anytime soon. I'm sure the show will experience massive budget cuts with each renewal, but I'd expect it to be around for a good long while. B&B will probably hang on too. They're the only two shows I can see lasting at least another five years.

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