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May 3-7, 2010


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week May 3-7, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,068,000 (+153,000/-103,000)

2. B&B 3,109,000 (-140,000/-251,000)

3. GH 2,658,000 (-38,000/+213,000)

4. DAYS 2,497,000 (-53,000/-239,000)

5. AMC 2,438,000 (-31,000/-21,000)

6. OLTL 2,325,000 (+14,000/-114,000)

7. ATWT 2,266,000 (-40,000/-168,000)

HH

1. Y&R 3.6/13 (same/-.2)

2. B&B 2.2/8 (-.2/-.3) <---- ties low rating (Last time: March 29 - April 2, 2010)

3. DAYS 1.9/7 (same/-.2)

3. AMC 1.9/7 (same/same)

3. GH 1.9/6 (same/same)

6. OLTL 1.7/6 (same/-.2) <---- ties low rating (Last time: April 26-30, 2010 4th Straight Week)

6. ATWT 1.7/6 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,135,000 (+6,000/-22,000)

2. GH 891,000 (+46,000/+84,000)

3. OLTL 724,000 (+63,000/-27,000)

4. DAYS 669,000 (-61,000/-155,000)

5. AMC 636,000 (+31,000/-102,000)

6. B&B 598,000 (-108,000/-184,000)

7. ATWT 493,000 (-38,000/-95,000)

Women 18-49 Rating

1. Y&R 1.7/12 (same/same)

2. GH 1.3/9 (same/+.1)

3. OLTL 1.1/7 (+.1/same)

4. AMC 1.0/7 (+.1/-.1)

4. DAYS 1.0/7 (-.1/-.2) <---- ties low rating (Last time: August 3-7, 2009)

6. B&B 0.9/6 (-.2/-.3) <---- ties low rating (Last time: March 29 - April 2, 2010)

7. ATWT 0.7/5 (-.1/-.2) <---- ties low rating (Previous low: August 31 - September 4, 2009)

Girls 12-17 Viewers

1. GH 58,000 (+11,000/+17,000)

2. Y&R 46,000 (+37,000/+29,000)

3. OLTL 31,000 (+13,000/+1,000)

4. B&B 29,000 (+21,000/+24,000)

5. AMC 23,000 (+8,000/+8,000)

6. ATWT 21,000 (+15,000/+16,000)

7. DAYS 6,000 (-8,000/-28,000)

Women 18-34 Rating

1. Y&R 0.9/7 (-.1/-.2)

1. DAYS 0.9/6 (same/-.1)

1. GH 0.9/6 (same/same)

4. AMC 0.7/5 (same/-.2)

4. OLTL 0.7/5 (same/-.2)

6. B&B 0.4/3 (-.2/-.3) <---- ties low rating

7. ATWT 0.3/2 (same/-.2) <---- ties low rating (Last time: June 22-26, 2009)

Men 18+ Viewers

1. Y&R 1,136,000 (+41,000/-93,000)

2. B&B 663,000 (-17,000/-11,000)

3. GH 511,000 (-43,000/+73,000)

4. DAYS 480,000 (-4,000/-70,000)

5. AMC 435,000 (-69,000/-47,000)

6. ATWT 419,000 (+3,000/-53,000)

7. OLTL 411,000 (-35,000/-53,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

# Monday: 2.0/2,597,000

# Tuesday: 1.9/2,463,000

# Wednesday: 1.9/2,462,000

# Thursday: 1.7/2,206,000

# Friday: 1.9/2,468,000

ATWT

# Monday: 1.7/2,399,000

# Tuesday: 1.7/2,229,000

# Wednesday: 1.7/2,323,000

# Thursday: 1.6/2,173,000

# Friday: 1.6/2,206,000

B&B

# Monday: 2.4/3,404,000

# Tuesday: 2.3/3,241,000

# Wednesday: 2.2/3,148,000

# Thursday: 2.2/2,987,000

# Friday: 2.0/2,763,000

DAYS

# Monday: 1.9/2,629,000

# Tuesday: 1.6/2,100,000 (did not count)

# Wednesday: 1.8/2,502,000

# Thursday: 1.9/2,499,000

# Friday: 1.8/2,357,000

GH

# Monday: 1.9/2,645,000

# Tuesday: 2.0/2,818,000

# Wednesday: 1.8/2,489,000

# Thursday: 1.9/2,694,000

# Friday: 2.0/2,646,000

OLTL

# Monday: 1.8/2,369,000

# Tuesday: 1.7/2,442,000

# Wednesday: 1.7/2,324,000

# Thursday: 1.6/2,242,000

# Friday: 1.7/2,249,000

Y&R

# Monday: 3.9/5,465,000

# Tuesday: 3.5/5,085,000

# Wednesday: 3.5/5,094,000

# Thursday: 3.6/4,865,000

# Friday: 3.5/4,833,000

-------------------------------------

For the SEASON September 21, 2009 through May 9, 2010

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

6. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 0.9

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DAYS is thanking their lucky stars that they got picked up before this crash. The demos are tying lows. Way to go Higley/Whitesell/Tomlin! It's like they didn't learn anything from 2009 and didn't follow that strategy. I think they're going to hit a new low (in demos) in the next 4 weeks. :(

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DAYS is thanking their lucky stars that they got picked up before this crash. The demos are tying lows. Way to go Higley/Whitesell/Tomlin! It's like they didn't learn anything from 2009 and didn't follow that strategy. I think they're going to hit a new low (in demos) in the next 4 weeks. :(

I don´t think this is true. They are still doing the same, having one big "A" story featured daily and bunch of others slowly developing in background. Unfortunately, it seems people just aren´t interested in another round of EJami growing closer while he is lying to her and the other guy is about to reveal the truth, which is pretty much the same conflict Sami/EJ and first Lucas and now Rafe played for 4 years now. They bet on it and they are losing big time so it´s clear it´s time to move on.

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Interesting. Is it me or has it been a while since we've had a spin report from ABC? Maybe I'm remembering things wrong because of the board outages.

A couple of weeks maybe. Last week this board was down so it's hard to know what was released and what wasn't. But they were crowing about ABCD within the last little while. Now with GH leading the Emmy noms, I'm sure they will have something out there.

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I don´t think this is true. They are still doing the same, having one big "A" story featured daily and bunch of others slowly developing in background. Unfortunately, it seems people just aren´t interested in another round of EJami growing closer while he is lying to her and the other guy is about to reveal the truth, which is pretty much the same conflict Sami/EJ and first Lucas and now Rafe played for 4 years now. They bet on it and they are losing big time so it´s clear it´s time to move on.

I think your right that they are following the same pattern. The only issue is that the draggy/lull period hit the past 8 weeks or so when last year it hut in the summer when Days always seems to crash in recent years anyway. The show threw everything out there from September-February and rushed some things and now we are seeing the result.

The audience is still there or else the season to date averages would start showing decreases. The problem is they aren't watching live or same day. They are watching later. That seems to be the case with all the soaps. Like many primetime shows, soaps seemed to drop around the same time they did in March and it seems like many people are just watching their shows later on DVR instead of rushing home and watching them. That is a problem that could develop into a horrible trend for soaps where they end up losing the fans that watch later as well. If fans aren't rushing to watch a show and are basically watching out of habit, there is a problem.

Days will be fine. They will probably build everything up and go all out from September-February like they did last year. I think that is what they are building toward. I just wish they could bring it year round. With the exception of summer last year, the show did a much better job of maintaining interest.

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I think your right that they are following the same pattern. The only issue is that the draggy/lull period hit the past 8 weeks or so when last year it hut in the summer when Days always seems to crash in recent years anyway. The show threw everything out there from September-February and rushed some things and now we are seeing the result.

The audience is still there or else the season to date averages would start showing decreases. The problem is they aren't watching live or same day. They are watching later. That seems to be the case with all the soaps. Like many primetime shows, soaps seemed to drop around the same time they did in March and it seems like many people are just watching their shows later on DVR instead of rushing home and watching them. That is a problem that could develop into a horrible trend for soaps where they end up losing the fans that watch later as well. If fans aren't rushing to watch a show and are basically watching out of habit, there is a problem.

Days will be fine. They will probably build everything up and go all out from September-February like they did last year. I think that is what they are building toward. I just wish they could bring it year round. With the exception of summer last year, the show did a much better job of maintaining interest.

That´s easy. The babyswitch story had a real drive in it and it was hard to quess what happens next. With this EJ/Sami/Rafe story it´s really just a filler till Rafe discovers the truth. It´s like the Meredith gone crazy period last year. Now Nicol/EJ/Sami/Rafe had a tons of filler in it too but I quess people enjoyed it more than Rafe listening Calliope and Anna drone endlessly about pretty much nothing while EJ and Sami dance around themselves. Plus I think people really got tired with EJ after his I hate, no love, no play, no really love Sami early this year. It´s hard to enjoy the chemistry after all the crap he pulled off.

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DAYS is thanking their lucky stars that they got picked up before this crash. The demos are tying lows. Way to go Higley/Whitesell/Tomlin! It's like they didn't learn anything from 2009 and didn't follow that strategy. I think they're going to hit a new low (in demos) in the next 4 weeks. :(

I agree. I think the setup is there for some potential payoffs, but I just think people are bored. I'm *sort of* hanging in there, but my main issue has to do with Hope/Bo/Carly. I just find it hard to believe Bo would choose Carly over Hope, despite their issues...he's being a real ass and I'm just not feeling it. Nighttime Hope was interesting at first, but...now that seems to be dragging as well. I usually skip those episodes with the quickness. I still think if Higley was erased from the equation, things would be a lot more engaging.

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