Great news!

This is the pickup for last year (2010-2011) of the contract? So I guess if DAYS keeps up with the good ratings, CBS could make a play for it next year then.

I really don't see CBS picking it up. Didn't Les Moonves say that we were coming to the end of the client-owned soap?

JP, I often wonder if it's your job to disagree with everyone?

I often wish it was, to be honest. But its not.

As for the above, i just hate theme songs. i find long openings pointless. I wish all shows would use a title card. So i do love the short opening of days.

And i do agree too, sometimes. For example in this very thread i agreed that the show was very pink. lol. I just dont quote people to post ITA! often because, well, thats pointless.

Awesome news

The shorter theme song is SO much better.

Unless NBC drops it and its still JUST behind yr/bb it will never happen.

That short theme is awful, IMO. I feel like if they want to shorten it, then at least come up with a different song instead of basically cropping the audio wave from the original. DAYS sort of made themselves stand out from the other soaps by staying true to their theme, I just don't want them to sacrifice all of that. No need to rush into the episode, its gonna move at a slow pace anyways.

Edited March 20, 201015 yr by ChiTownBoi03

The show has improved ten-fold, and I'm very happy it got picked up.

NBC’s not ready to say goodbye to the daytime soap genre just yet. The network just announced today that it picked up Days of our Lives for its 45th season, which will keep the sudser on the network through the 2010-11 television season. The show is averaging 3.3 million viewers — up 10 percent over last season — and is tied for second place among women 18-49 and women 18-34. Says Bruce Evans, the network’s senior vice president of drama programming, “The producers, cast and crew have worked tirelessly to make Days the ratings success it is today. Today’s renewal is a true testament to all of their hard work. We could not be more delighted for them and for the multiple generations of fiercely loyal Days of our Lives fans.”

Days will celebrate its 45th anniversary on Nov. 8.

Word of the pickup on Days couldn’t have come at a better time for the ailing soap opera genre, which is preparing for the departure of As the World Turns in September. With more fans abandoning the day part (total viewer averages for soaps on the Big Three have dropped 20 percent since 1999), the networks have been in cost-cutting mode lately, with many of the daytime actors having to take hefty pay cuts. Even Days now operates under a lean $1 million-per-week budget after dropping pricey stars like Deidre Hall.

But there can be an upside to making soaps leaner and meaner. NBC co-chairman Marc Graboff told EW in January that “when you force budget cuts, you force creative decisions that are good for the show.”

http://hollywoodinsider.ew.com/2010/03/19/days-of-our-lives-picked-up-for-another-season/

To think, when Gary Tomlin was rumored to be on the short list for new EP's at GUIDING LIGHT, many of us took a look at what he'd done with SUNSET BEACH and OLTL and said, "No thanks!" Yet, with a crap budget, and a skeleton crew of a cast, he's managed to improve DAYS's ratings at a time when that is unheard of in this industry. I am so, so sorry, Mr. Tomlin. I will never doubt your abilities again.

It's amazing isn't it? Three years ago Zucker was touting that daytime was dead, a year ago it looked almost pointless that Days had gotten a renewal, and a few months ago we also had Moonves touting that daytime was dead. Yet here we are with Days showing yes, actual ratings growth and being financially stable and even viable. Not only that, but storyline wise the show's at the best its been in quite a few years. I don't think anyone would have seen this coming or predicted it.

It's amazing isn't it? Three years ago Zucker was touting that daytime was dead, a year ago it looked almost pointless that Days had gotten a renewal, and a few months ago we also had Moonves touting that daytime was dead. Yet here we are with Days showing yes, actual ratings growth and being financially stable and even viable. Not only that, but storyline wise the show's at the best its been in quite a few years. I don't think anyone would have seen this coming or predicted it.

Definitely not! Most of us said Days would be next on the chopping block and many years later it outlasted GL AND ATWT. Who'd have thunk it that the show would do all of this with Higley in charge too

Definitely not! Most of us said Days would be next on the chopping block and many years later it outlasted GL AND ATWT. Who'd have thunk it that the show would do all of this with Higley in charge too

LOL Yep. I thought GL would outlast DAYS. How wrong I was....

I honestly, like many, had written off this show a couple of years ago. Its nice in this depressing climate that is daytime television to have a positive story. Yes, it only a pick up of an option that was already in the contract.... but its good news none the less. Never been a DAYS fan, but this is great news for its fans and the genre itself!