To be fair, the first episode of Masquerade on Fridays did get a 15.2 rating, which was the highest rating it had scored. Of course, Dallas was off and the following week it just bombed out. But they might've seen it as counter-programming - a show that's just fundamentally different than Dallas might get people who don't want to watch it tune in. Simon & Simon (in combo with Magnum PI) aired on CBS on Thursdays, which seemingly would target the same audience as Masquerade.
But the best option would've just to have put it on another day alltogether from the beginning, especially with the price tag attached.
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te. ·
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