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April 9-13, 2007


Toups

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If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week April 9-13, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,655,000 (+276,000/+355,000)

2. B&B 4,168,000 (+399,000/+236,000)

3. GH 3,390,000 (+118,000/-70,000)

4. ATWT 3,126,000 (+130,000/+11,000)

5. AMC 3,069,000 (+60,000/-206,000)

6. OLTL 2,898,000 (-3,000/-233,000) <------- new low

7. GL 2,782,000 (+25,000/+46,000)

8. DAYS 2,625,000 (+15,000/-461,000)

9. PSNS 1,738,000 (-42,000/-317,000)

HH

1. Y&R 4.2/14 (+.1/+.1)

2. B&B 3.2/11 (+.3/+.1)

3. GH 2.6/8 (+.1/-.2)

4. AMC 2.4/8 (same/-.3)

5. OLTL 2.3/8 (same/-.3) <----- ties low rating

5. ATWT 2.3/8 (same/-.1) <----- ties low rating

7. GL 2.1/6 (same/same)

8. DAYS 2.0/7 (-.1/-.5) <------ new low rating

9. PSNS 1.4/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,247,000 (+62,000/-157,000)

2. GH 1,171,000 (+11,000/-59,000)

3. OLTL 911,000 (-83,000/-166,000)

4. AMC 899,000 (-49,000/-229,000)

5. B&B 882,000 (+82,000/-136,000)

6. DAYS 857,000 (-16,000/-346,000)

7. ATWT 755,000 (+30,000/-98,000)

8. GL 745,000 (-15,000/-87,000)

9. PSNS 694,000 (+1,000/-276,000)

Women 18-49 Rating

1. Y&R 1.9/13 (+.1/-.2)

2. GH 1.8/11 (same/-.1)

3. AMC 1.4/9 (same/-.3) <----- ties low rating

3. OLTL 1.4/9 (-.1/-.2) <----- new low rating

5. DAYS 1.3/9 (same/-.5) <---- ties low rating

5. B&B 1.3/9 (+.1/-.3)

7. ATWT 1.1/8 (same/-.2) <---- ties low rating

7. PSNS 1.1/7 (same/-.4)

7. GL 1.1/7 (-.1/-.2)

Girls 12-17 Viewers

1. Y&R 76,000 (-15,000/+56,000)

2. B&B 61,000 (+12,000/+49,000)

3. DAYS 51,000 (-2,000/-8,000)

4. GH 44,000 (-43,000/-10,000)

5. PSNS 43,000 (-12,000/-3,000)

6. ATWT 41,000 (-9,000/+21,000)

7. GL 31,000 (-4,000/+24,000)

8. AMC 29,000 (-32,000/-30,000)

9. OLTL 25,000 (-32,000/-21,000)

Women 18-34 Rating

1. Y&R 1.4/9 (same/-.1)

2. GH 1.3/8 (same/same)

3. DAYS 1.2/8 (-.1/-.8)

4. PSNS 1.1/7 (same/-.5)

5. AMC 1.0/6 (same/-.2)

6. OLTL 0.9/6 (-.2/-.1)

7. B&B 0.8/5 (-.1/-.3)

7. GL 0.8/5 (same/-.2)

9. ATWT 0.7/5 (-.1/-.3)

Men 18+ Viewers

1. Y&R 1,290,000 (+68,000/+54,000)

2. B&B 885,000 (+89,000/-3,000)

3. ATWT 639,000 (+32,000/-15,000)

4. AMC 600,000 (+36,000/+9,000)

5. GL 586,000 (+16,000/+10,000)

6. GH 576,000 (+25,000/+23,000)

7. DAYS 562,000 (+78,000/+49,000)

8. OLTL 487,000 (+18,000/-23,000)

9. PSNS 380,000 (+22,000/+59,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.3/2,871,000

Tuesday: 2.4/3,083,000

Wednesday: 2.5/3,148,000

Thursday: 2.3/3,025,000

Friday: 2.5/3,220,000

ATWT

Monday: 2.4/3,327,000

Tuesday: 2.3/3,175,000

Wednesday: 2.2/3,004,000

Thursday: 2.3/2,959,000

Friday: 2.4/3,166,000

B&B

Monday: 3.2/4,385,000

Tuesday: 3.3/4,223,000

Wednesday: 3.1/4,066,000

Thursday: 3.0/3,919,000

Friday: 3.3/4,246,000

DAYS

Monday: 2.1/2,721,000

Tuesday: 2.0/2,574,000

Wednesday: 2.2/2,754,000

Thursday: 1.9/2,445,000

Friday: 2.0/2,632,000

GH

Monday: 2.7/3,642,000

Tuesday: 2.5/3,253,000

Wednesday: 2.5/3,236,000

Thursday: 2.6/3,452,000

Friday: 2.6/3,368,000

GL

Monday: 2.2/3,028,000

Tuesday: 2.0/2,856,000

Wednesday: 2.0/2,707,000

Thursday: 2.2/2,752,000

Friday: 2.0/2,567,000

OLTL

Monday: 2.3/2,952,000

Tuesday: 2.3/2,846,000

Wednesday: 2.3/2,851,000

Thursday: 2.2/2,941,000

Friday: 2.2/2,902,000

PSNS

Monday: 1.5/1,905,000

Tuesday: 1.4/1,773,000

Wednesday: 1.4/1,683,000

Thursday: 1.2/1,537,000

Friday: 1.5/1,793,000

Y&R

Monday: 4.4/6,023,000

Tuesday: 4.3/5,825,000

Wednesday: 4.2/5,493,000

Thursday: 4.1/5,390,000

Friday: 4.2/5,546,000

----------------------

For the SEASON September 18, 2006 through April 15, 2007

HH

1. Y&R 4.3

2. B&B 3.1

3. GH 2.8

4. DAYS 2.5

4. ATWT 2.5

4. AMC 2.5

4. OLTL 2.5

8. GL 2.2

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.0

1. GH 2.0

3. DAYS 1.7

3. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

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Final Standings

1.(1) Y&R 4.2 (+.1)

2.(2) B&B 3.2 (+.3)

3.(3) GH 2.6 (+.1)

4.(4) AMC 2.4 (SAME)

5.(5) ATWT 2.3 (SAME)

5.(5) OLTL 2.3 (SAME)

7.(7) GL 2.1 (SAME)

8.(7) DOOL 2.0 (-.1)

9.(9) PSNS 1.4 (SAME)

Women 18-49 Rating

OLTL 1.4 (-.1)

DOOL 1.3 (SAME)

B&B 1.3 (+.1)

ATWT 1.1 (SAME)

GL 1.1 (-.1)

PSNS 1.1 (SAME)

ABC

AMC

Monday 2.3

Tuesday 2.4

Wednesday 2.5

Thursday 2.3

Friday 2.5

GH

Monday 2.7

Tuesday 2.5

Wednesday 2.5

Wednesday 2.6

Friday 2.6

OLTL

Monday 2.3

Tuesday 2.3

Wednesday 2.3

Thursday 2.2

Friday 2.2

CBS

ATWT

Monday 2.4

Tuesday 2.3

Wednesday 2.2

Thursday 2.3

Friday 2.4

B&B

Monday 3.2

Tuesday 3.3

Wednesday 3.1

Thursday 3.0

Friday 3.3

GL

Monday 2.2

Tuesday 2.0

Wednesday 2.0

Thursday 2.2

Friday 2.0

Y&R

Monday 4.4

Tuesday 4.3

Wednesday 4.2

Thursday 4.1

Friday 4.2

NBC

DOOL

Monday 2.1

Tuesday 2.0

Wednesday 2.2

Thursday 1.9

Friday 2.0

Passions

Monday 1.5

Tuesday 1.4

Wednesday 1.4

Thursday 1.2

Friday 1.5

Daytime Insights for the Week of 4/9/07.

Note: All data is Live+Same Day unless otherwise noted.

ABC ranked 1st for the week in women 18-49 rating (1.5), followed by CBS (1.3) and NBC (1.2). NBC was #1 among women 18-34 (1.2), followed by ABC (1.1) and CBS (0.9). ABC was 1st in women 25-54 (1.8), followed by CBS (1.7) and NBC (1.2).

Compared to the prior twenty-nine weeks of the season, NBC was down -0.3 in women 18-49, women 18-34, and women 25-54. NBC matched its all-time low in women 18-49 for the 7th week in a row and matched its 3/19/07 all-time low in women 25-54. DAYS matched its all-time low in women 18-49 (1.3) and posted a new low in women 25-54 (1.4). PASSIONS matched its lowest women 25-54 delivery ever (1.0).

CBS was down -0.1 in women 18-49 vs. its season-to-date averages, while women 18-34 and women 25-54 were flat. BOLD & BEAUTIFUL and YOUNG AND THE RESTLESS both drew their highest weekly women 25-54 delivery since 2/12/07 (a 1.8 and 2.6, respectively).

ABC was off -0.2 in women 18-49 vs. the prior twenty-nine weeks, while women 18-34 was off -0.1 and women 25-54 was down -0.3. ALL MY CHILDREN drew its lowest women 25-54 delivery (1.7) ever, while ONE LIFE TO LIVE posted series-lows in women 18-34 (0.9), women 18-49 (1.4), and women 25-54 (1.7).

In women 18-49, DAYS OF OUR LIVES (1.3) ranked #6 this week (tied with BOLD & THE BEAUTIFUL and PRICE II), while PASSIONS (1.1) ranked #9 (tied with AS THE WORLD TURNS, GUIDING LIGHT, and PRICE I). Among women 18-34, DAYS (1.2) ranked 3rd, while PASSIONS (1.1) was 4th (tied with THE VIEW). For women 25-54, DAYS (1.4) ranked #8 (tied with AS THE WORLD TURNS) and PASSIONS (1.0) ranked #12.

For the season to date, Most Current time-shifted data, DAYS is the #1 Daytime program in women 18-34, while PASSIONS is #3 (tied with YOUNG & THE RESTLESS).

The most time-shifted Daytime program of the week was YOUNG & THE RESTLESS, which received a +0.13 lift from Live to Live + Same Day in women 18-49 rating, followed by GENERAL HOSPITAL (+0.11) and DAYS OF OUR LIVES (+0.10). The remaining Daytime serials received a Live to Live + Same Day lift of between +0.02 to +0.05. THE VIEW was up +0.10 from Live to Live + Same Day in women 18-49, while PRICE I increased +0.01 and PRICE II was not time-shifted.

For the season-to-date, Most Current data, in women 18-49, NBC (1.5) and CBS (1.4) were both down -0.1 versus the comparable period last year, while ABC (1.7) was flat. In women 18-34, NBC (1.5) was down -0.3, CBS (1.0) was off -0.2, and ABC (1.3) was up +0.1. For women 25-54, NBC (1.6) and ABC (2.1) were both flat, while CBS (1.7) was off -0.1. Among the NBC programs, DAYS OF OUR LIVES was down -0.2 and PASSIONS was off -0.1 in women 18-49.

DVR sample as of 04/15/07: 1266 homes (15.6% of sample)

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