March 26-30, 2007

[PhoenixRising05]

This is sad.

I knew this would happen. First off, the last week of March is always bad ratings-wise and usually April as a whole is bad as well. Plus, the only reason this didn't happen sooner is sweeps. Everyone but Days raised their game during sweeps and now they are down right with it. It shows this isn't just a Days problem...it's a widespread issue.

I have watched all the soaps this year and it's sad how February was good for most of them and the other two months of the year were below average. That can't happen. Sweeps matter but you have to entertain 12 months out of the year and no show is doing that. Soaps need to focus on the year as a whole. Give us good stuff during sweeps but also give us good stuff between sweeps too.

It's sad. These numbers are horrible and it's only going to get worse. Days actually went up in total viewers and overall 18-48 viewers so that is a bright side. Days only going down .1 is generous because last week was bad. It's sad how even with Days' fall they can easily jump back into the top part of the ratings bracket and back into the top spot in demos fairly easily once the vets return.

Awful. Truly sad. I was hoping for a Passions gain too. Last week was the best week in awhile.

[David V]

Is it me, or has Days' ratings only fallen further since Passions' cancellation was announced and people start worrying if Days would be next?

[cal3]

Maybe the soaps should try something novel -- quality writing for good actors who are recognizable to the audience who simply enjoys watching a soap. Maybe it's time for Frons to start paying attention to the silent majority who has better things to do and simply turns the channel rather than watch something that has no appeal.

[King]

Word up, G.

Sums up the state of soaps perfectly.

[Angela]

MONDAY, MARCH 26, 2007

1.(1) Y&R: Monday: 4.0/5,203,000 (-79,000)

2.(2) B&B: Monday: 2.8/3,647,000 (-263,000)

3.(3) GH: Monday: 2.6/3,373,000 (-227,000)

4.(5) AMC: Monday: 2.5/3,287,000 (+242,000)

5.(4) OLTL: Monday: 2.4/3,084,000 (+34,000)

6.(6) ATWT: Monday: 2.2/2,978,000 (+131,000)

7.(7) DAYS: Monday: 2.2/2,819,000 (+136,000)

8.(8) GL: Monday: 2.0/2,644,000 (+294,000)

9.(9) PSNS: Monday: 1.5/1,787,000 (+134,000)

TUESDAY, MARCH 27, 2007

1.(1) Y&R: Tuesday: 4.0/5,423,000 (+220,000)

2.(2) B&B: Tuesday: 3.0/4,006,000 (+359,000)

3.(3) GH: Tuesday: 2.4/3,203,000 (-170,000)

4.(6) ATWT: Tuesday: 2.4/3,128,000 (+150,000)

5.(7) DAYS: Tuesday: 2.3/3,015,000 (+196,000)

6.(5) OLTL: Tuesday: 2.3/2,974,000 (-110,000)

7.(4) AMC: Tuesday: 2.3/2,898,000 (-389,000)

8.(8) GL: Tuesday: 2.0/2,653,000 (+9,000)

9.(9) PSNS: Tuesday: 1.3/1,648,000 (-139,000)

WEDNESDAY, MARCH 28, 2007

1.(1) Y&R: Wednesday: 4.2/5,394,000 (-29,000)

2.(2) B&B: Wednesday: 3.0/3,875,000 (-131,000)

3.(3) GH: Wednesday: 2.7/3,404,000 (+201,000)

4.(4) ATWT: Wednesday: 2.5/3,249,000 (+121,000)

5.(6) OLTL: Wednesday: 2.4/3,055,000 (+81,000)

6.(7) AMC: Wednesday: 2.4/3,004,000 (+106,000)

7.(5) DAYS: Wednesday: 2.1/2,695,000 (-320,000)

8.(8) GL: Wednesday: 2.0/2,464,000 (-189,000)

9.(9) PSNS: Wednesday: 1.4/1,705,000 (+57,000)

THURSDAY, MARCH 29, 2007

1.(1) Y&R: Thursday: 3.8/5,027,000 (-367,000)

2.(2) B&B: Thursday: 3.0/3,956,000 (+81,000)

3.(4) ATWT: Thursday: 2.3/3,066,000 (-183,000

4.(3) GH: Thursday: 2.4/3,062,000 (-342,000)

5.(6) AMC: Thursday: 2.2/2,694,000 (-310,000)

6.(5) OLTL: Thursday: 2.2/2,691,000 (-364,000)

7.(7) DAYS: Thursday: 2.0/2,622,000 (-73,000)

8.(8) GL: Thursday: 2.0/2,597,000 (+133,000)

9.(9) PSNS: Thursday: 1.3/1,678,000 (-27,000)

FRIDAY, MARCH 30, 2007

1.(1) Y&R: Friday: 3.8/5,004,000 (-23,000)

2.(2) B&B: Friday: 2.7/3,593,000 (-363,000)

3.(4) GH: Friday: 2.5/3,093,000 (+31,000)

4.(6) OLTL: Friday: 2.4/3,062,000 (+371,000)

5.(5) AMC: Friday: 2.2/2,983,000 (+289,000)

6.(3) ATWT: Friday: 2.3/2,939,000 (-127,000)

7.(8) GL: Friday: 2.0/2,753,000 (+156,000)

8.(7) DAYS: Friday: 2.1/2,717,000 (+95,000)

9.(9) PSNS: Friday: 1.3/1,585,000 (-93,000)

[skiman12082004]

I refuse to jump on the soaps are dead bandwagon, but these ratings are just awful. The soaps, especially NBC have had huge declines over the last several weeks. I don't know what to think and I don't really understand why its happening. I'm thankful B&B didn't go down and I'm just heart broken for Passions. I must be a jinx, as soon as I started watching Y&R regularly the ratings dropped. I hope this week ends the declines. Here's hoping that next week will bring some good news.

[Mason]

As undisputably sh!tty as these numbers are, the declines don't surprise me. Spring is traditionally the worst time of year for soaps, so I expected something like this.

[bellcurve]

It doesn't help DAYS if people KNOW PASSIONS is being canceled and isn't getting replaced with anything.

And I'm pretty sure anyone who reads USA Today or the internet knows DAYS won't be on NBC past 2009. Couple that with the SLOW, BORING storytelling that is being offered up these days and, well...

[Reddi]

Wow... these are horrible ratings. Y/R under a 4.0? It has been sluggish lately - they went from some really interesting stories (reliquary- yeah, online fans seemed to hate it but ratings were good, so obviously many liked it), Sheila/Phyllis, Carmen's murder, etc.. to a very slow patch. I wonder if VR's quitting threw the planned stories out of whack for a bit. But Y/R needs, in addition to it's corporate drama stories (which are good) a bit more of the action it had last fall. It's still doing far better than the other soaps, but going under a 4.0 is not a good thing for Y/R.

[DH23]

Sounds like we need a bunch of new writers to pump some energy into the shows. Passions = 1.3 (omg that is terrible)

GL is not too bad. Why are its ratings sucking so bad? Is it because Tom Pelphrey is gone?

[Gray Bunny]

I hate the Spring Slump that soaps always find themselves in. It seems no matter what the state of the shows are, they're all going to fall. I can only imagine what April will bring us. I hope they can rebound for May!!

(I dread the day I see GL in the 1's.)

[Cheap21]

WTF to every show?

[cal3]

The spring slump is traditionally only the precursor to OLTL's new summer and fall's record lows. If the last two years are any indicator for OLTL we've already seen OLTL's yearly high. If the pattern is followed, the last of May will fall slightly below the Feb high and then plummet to whatever the new record low will be where the show will pretty much sit.

Dena and Frankie have become nothing if not predictable.

[electrorat]

Days needs to stop being the Days of EJ's Life and ratings will climb. No offense to James Scott, but the character now makes me turn off the tv if he's on. Evil and especially sleazy, creepy evil is better in small doses and occasionally the good guys need to win.

[Soapsuds]

Tuesday: 4.0/5,423,000

Interesting, this was the day Emily appeared on Y&R.