October 16-20, 2006

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week October 16-20, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,812,000 (+176,000/+455,000)

2. B&B 4,392,000 (+358,000/+149,000)

3. ATWT 3,402,000 (+129,000/+36,000)

4. GH 3,286,000 (+200,000/-90,000)

5. OLTL 3,119,000 (+180,000/+22,000)

6. AMC 3,042,000 (+63,000/+14,000)

7. DAYS 3,033,000 (-353,000/+65,000)

8. GL 2,934,000 (+61,000/-6,000)

9. PSNS 1,811,000 (-141,000/-228,000)

HH

1. Y&R 4.4/16 (+.1/+.2)

2. B&B 3.4/11 (+.3/+.1)

3. ATWT 2.6/9 (+.1/same)

3. GH 2.6/8 (+.2/-.2)

5. DAYS 2.4/8 (-.2/same)

5. AMC 2.4/8 (same/-.1)

5. OLTL 2.4/8 (same/-.2)

8. GL 2.3/7 (+.1/same)

9. PSNS 1.4/5 (-.1/-.2)

Women 18-49 Viewers

1. Y&R 1,438,000 (+20,000/+8,000)

2. GH 1,277,000 (+93,000/-8,000)

3. OLTL 1,146,000 (+73,000/-14,000)

4. DAYS 1,127,000 (-141,000/+31,000)

5. AMC 1,063,000 (+77,000/-3,000)

6. B&B 966,000 (+49,000/-165,000)

7. PSNS 829,000 (-34,000/-20,000)

8. ATWT 783,000 (-8,000/-131,000)

9. GL 755,000 (+46,000/-30,000)

Women 18-49 Rating

1. Y&R 2.2/14 (same/same)

2. GH 1.9/12 (+.1/-.1)

3. DAYS 1.7/11 (-.2/same)

3. OLTL 1.7/11 (+.1/-.1)

5. AMC 1.6/10 (+.1/same)

6. B&B 1.5/9 (+.1/-.2)

7. PSNS 1.3/8 (same/same)

8. ATWT 1.2/8 (same/-.2)

9. GL 1.1/7 (same/-.1)

Girls 12-17 Viewers

1. Y&R 55,000 (same/+10,000)

2. DAYS 46,000 (-33,000/+1,000)

3. PSNS 42,000 (-29,000/-4,000)

3. B&B 42,000 (+7,000/+17,000)

3. GH 42,000 (+5,000/-18,000)

6. ATWT 37,000 (+11,000/+23,000)

6. AMC 37,000 (+11,000/-3,000)

8. OLTL 36,000 (+4,000/-7,000)

9. GL 27,000 (-11,000/+1,000)

Women 18-34 Rating

1. DAYS 1.6/11 (-.4/-.2)

2. PSNS 1.5/10 (-.1/-.1)

3. GH 1.5/9 (+.1/+.1)

4. Y&R 1.3/9 (-.1/-.6)

4. OLTL 1.3/9 (+.2/same)

6. AMC 1.1/8 (same/same)

7. B&B 0.8/5 (same/-.5)

8. ATWT 0.7/4 (-.1/-.5)

9. GL 0.6/4 (same/-.4)

Men 18+ Viewers

1. Y&R 1,369,000 (+114,000/+256,000)

2. B&B 1,023,000 (+133,000/+158,000)

3. ATWT 770,000 (+59,000/+124,000)

4. GL 637,000 (-38,000/+87,000)

5. AMC 575,000 (+26,000/+27,000)

6. DAYS 548,000 (-128,000/-72,000)

7. OLTL 501,000 (+39,000/+82,000)

8. GH 470,000 (+40,000/-46,000)

9. PSNS 337,000 (-10,000/-107,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.5/3,372,000

Tuesday: 2.6/3,343,000

Wednesday: 2.3/2,845,000

Thursday: 2.3/2,904,000

Friday: 2.2/2,746,000

ATWT

Monday: 2.6/3,517,000

Tuesday: 2.7/3,544,000

Wednesday: 2.6/3,386,000

Thursday: 2.6/3,273,000

Friday: 2.6/3,292,000

B&B

Monday: 3.3/4,341,000

Tuesday: 3.7/4,866,000

Wednesday: 3.3/4,320,000

Thursday: 3.2/4,227,000

Friday: 3.4/4,206,000

DAYS

Monday: 2.5/3,177,000

Tuesday: 2.5/3,247,000

Wednesday: 2.3/2,952,000

Thursday: 2.3/2,843,000

Friday: 2.4/2,947,000

GH

Monday: 2.8/3,642,000

Tuesday: 2.9/3,551,000

Wednesday: 2.5/3,249,000

Thursday: 2.6/3,177,000

Friday: 2.3/2,812,000

GL

Monday: 2.2/3,022,000

Tuesday: 2.4/3,134,000

Wednesday: 2.2/2,896,000

Thursday: 2.3/2,829,000

Friday: 2.2/2,791,000

OLTL

Monday: 2.5/3,507,000

Tuesday: 2.7/3,458,000

Wednesday: 2.2/2,821,000

Thursday: 2.4/3,083,000

Friday: 2.3/2,724,000

PSNS

Monday: 1.4/1,812,000

Tuesday: 1.4/1,867,000

Wednesday: 1.4/1,794,000

Thursday: 1.4/1,763,000

Friday: 1.5/1,820,000

Y&R

Monday: 4.4/5,808,000

Tuesday: 4.6/6,117,000

Wednesday: 4.3/5,653,000

Thursday: 4.5/5,756,000

Friday: 4.3/5,723,000

----------------------

For the SEASON September 18, 2006 through October 22, 2006

HH

1. Y&R 4.3

2. B&B 3.2

3. DAYS 2.5

3. ATWT 2.5

3. GH 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.2

9. PSNS 1.4

Women 18-49 Rating

1. Y&R 2.1

2. GH 1.9

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Lskreet]

Ratings 10/16 - 10/22

Final Standings

1.(1) Y&R 4.4 (+.1)

2.(2) B&B 3.4 (+.3)

3.(4) ATWT 2.6 (+.1)

3.(5) GH 2.6 (+.2)

5.(3) DOOL 2.4 (-.2)

5.(5) AMC 2.4 (SAME)

5.(5) OLTL 2.4 (SAME)

8.(8) GL 2.3 (+.1)

9.(9) PSNS 1.4 (-.1)

ABC

AMC

Monday 2.5

Tuesday 2.6

Wednesday 2.3

Thursday 2.3

Friday 2.2

GH

Monday 2.8

Tuesday 2.9

Wednesday 2.5

Thursday 2.6

Friday 2.3

OLTL

Monday 2.5

Tuesday 2.7

Wednesday 2.2

Thursday 2.4

Friday 2.3

CBS

ATWT

Monday 2.6

Tuesday 2.7

Wednesday 2.6

Thursday 2.6

Friday 2.6

B&B

Monday 3.3

Tuesday 3.7

Wednesday 3.3

Thursday 3.2

Friday 3.4

GL

Monday 2.2

Tuesday 2.4

Wednesday 2.2

Thursday 2.3

Friday 2.2

Y&R

Monday 4.4

Tuesday 4.6

Wednesday 4.3

Thursday 4.5

Friday 4.3

NBC

DOOL

Monday 2.5

Tuesday 2.5

Wednesday 2.3

Thursday 2.3

Friday 2.4

Passions

Monday 1.4

Tuesday 1.4

Wednesday 1.4

Thursday 1.4

Friday 1.5

Daytime Insights for the week of October 16, 2006

ABC led the week in women 18-49 rating (1.7), followed by NBC (1.5) and CBS (1.4). NBC won the week

in women 18-34 (1.5), followed by ABC (1.3) and CBS (0.8). ABC was 1st in women 25-54 (2.1), ahead

of CBS (1.9) and NBC (1.6).

Compared to the prior 4 weeks, NBC was down -0.2 in women 18-34, down -0.1 in women 18-49, and flat

in women 25-54. NBC fell to its lowest women 18-34 rating since the week of 7/3/06, when it only

had one day of regular programming due to the July 4th holiday and Wimbledon tennis. DAYS OF OUR

LIVES delivered its lowest women 18-34 rating since the week of 7/3/06 (when it also posted a 1.6 in

the demo) and its lowest women 18-49 rating since the week of 5/22/06 (when it also posted a 1.7 in

the demo).

CBS was down -0.1 in women 18-34, flat in women 18-49, and up +0.2 in women 25-54 compared to the

last 4 weeks. CBS earned its best women 25-54 rating in 6 weeks (when it also averaged a 1.9 in the

demo). YOUNG AND THE RESTLESS achieved its best women 25-54 rating in 6 weeks (when it also posted

a 2.9 in the demo).

ABC was flat in women 18-34/18-49 and up +0.1 women 25-54 versus the first 4 weeks of the season.

In women 18-49, DAYS OF OUR LIVES (1.7) ranked #3 (tied with ONE LIFE TO LIVE), down from #2 last

week. PASSIONS (1.3) ranked #8 in women 18-49 (tied with PRICE IS RIGHT II). Among women 18-34,

DAYS (1.6) was #1, ranking first in the demo for the 576th week out of 584 weeks that it aired.

PASSIONS (1.5) ranked 2nd in women 18-34 rating (tied with GENERAL HOSPITAL). For women 25-54, DAYS

(1.9) ranked #6 (tied with BOLD AND THE BEAUTIFUL), down from #2 last week. PASSIONS (1.2) ranked

#12 in women 25-54, down from #10 last week. For the season to date, DAYS and PASSIONS are the #1

and #2 ranked Daytime programs (PASSIONS tied with GENERAL HOSPITAL).

The most time-shifted Daytime program of the week was DAYS OF OUR LIES, which received a 0.13 lift

from Live to Live + Same Day in women 18-49 rating. YOUNG AND THE RESTLESS (+0.11) and GENERAL

HOSPITAL (+0.09) also received significant time-shifting. The remaining Daytime serials received a

Live to Live + Same Day lift of between +0.01 to +0.05. THE VIEW was up +0.06 from Live to Live +

Same Day in women 18-49, while both editions of PRICE IS RIGHT received no time-shifting.

For the season to date, in women 18-34, NBC (1.7) is down -0.1, CBS (0.9) is down -0.2, and ABC

(1.3) is up +0.1 versus the comparable period last year. In women 18-49, NBC (1.6) and CBS (1.4)

are flat, with ABC (1.7) up +0.1. For women 25-54, NBC (1.6) is up +0.1, while CBS (1.8) and ABC

(2.0) are flat. Among the NBC programs, DAYS OF OUR LIVES and PASSIONS are both flat in women 18-49

rating.

Effective with data for 12/26/05, daytime insights will be based on Live+Same Day Ratings. Averages

for intervals which span this date are based on a combination of pre-DVR data, Live + 7, and

Live+Same Day.

DVR sample as of 10/22/06: 788 homes (9.8% of sample)

[winterguy125]

Looks like it was a great week for soaps, well except DAYS and PASS.

[DruRocks]

Damn what happened on Y&R? LoL.

[KMan101]

Poor Days

That's such a bummer!

[King]

Shocked about DAYS.

But even more shocked about B&B. GIVE ME A FRIGGIN' BREAK!!!!!!!!!!

[daysfan]

Okay, I know with Laura returning and all that might have boosted the ratings for GH, but how in the world is Days in fifth place?

[winterguy125]

B&B was actually pretty good last week, much better than some weeks

[SteveFrame]

I thought B&B was good last week too. And the last 2 days have been pretty good. Loved the Stephanie & Jackie fight yesterday.

Glad ATWT rose.

Y&R was pretty good last week too. Glad the ratings showed it.

As someone else said pretty good week for soaps overall. Will be anxious to see how the viewers look and all.

[PhoenixRising05]

Looks like ABC's gimmicks are going to work again and Laura hadn't even returned yet. I refuse to tune into any ABC soaps until things are changed. I wish people weren't so easy to jump on sweeps stunts because that is what makes ABC keep doing them.

As for B&B, it was ok last week but not that good. How Y&R is going up is beyond me. I can see little bumps and staying the same but the show bores me to tears even with the Carmen murder stuff.

I had a feeling Days would drop but .2 is ridiculous and shocking. I knew no one would care about Shawn/Willow but I thought at least a 2.5. Days does not deserve to be that low but in time Days will get the ratings it deserves.

ATWT going up is a plus though although after the crappy tribute to Benjamin I don't think I want them to go up for this past week because that was an awful way to honor him.

[WTGH]

YAY for the ATWT rise.

DAYS should be above OLTL and AMC; currently, it's better than those two piece of crap-

[Cheap21]

AMC's ratings are atrocious

[kentville]

How true!! B&B has turned into a horrible show!! Hopefully this Taylor fiasco will be over soon and she'll return to the backburner from whence she came. HT is just not a strong enough actress to carry a major story on her own.

[Mitchapalooza]

Thats too bad about DAYS, they truly deserve higher ratings...what a bummer especially after how well they did last week.

Hopefully next week we get the same kind of rebound, because these numbers just sucks.

At least they are still holding on to #1 in 18-34!

[BadZoe]

An entire week without Jack Wagner and the ratings go up!