[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week October 19-23, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,054,000 (-253,000/+65,000)
2. B&B 3,241,000 (-250,000/-279,000)
3. DAYS 3,002,000 (-37,000/+346,000)
4. AMC 2,670,000 (+68,000/-73,000)
5. GH 2,565,000 (-15,000/-62,000)
6. OLTL 2,492,000 (-75,000/-147,000)
7. ATWT 2,447,000 (-103,000/-296,000)


HH
1. Y&R 3.7/13 (-.1/same)
2. B&B 2.4/8 (-.1/-.3)
3. DAYS 2.2/7 (same/+.2)
4. AMC 2.0/7 (same/-.1)
5. GH 1.9/6 (same/-.2)
5. OLTL 1.9/6 (same/-.1)
7. ATWT 1.8/6 (same/-.3)


Women 18-49 Viewers
1. Y&R 1,140,000 (-80,000/+89,000)
2. DAYS 867,000 (-44,000/-66,000)
3. GH 843,000 (-47,000/-19,000)
4, AMC 735,000 (+14,000/-131,000)
5. OLTL 710,000 (-64,000/-108,000)
6. B&B 707,000 (-41,000/-67,000)
7. ATWT 592,000 (+22,000/-120,000)


Women 18-49 Rating
1. Y&R 1.7/11 (-.1/+.1)
2. DAYS 1.3/8 (-.1/-.1)
2. GH 1.3/8 (same/same)
4. B&B 1.1/7 (same/-.1)
4. AMC 1.1/7 (same/-.2)
4. OLTL 1.1/7 (-.1/-.1)
7. ATWT 0.9/6 (same/-.2)


Girls 12-17 Viewers
1. OLTL 44,000 (-6,000/+19,000)
2. GH 43,000 (+3,000/+31,000)
3. Y&R 38,000 (same/-4,000)
4. DAYS 27,000 (-6,000/-23,000)
5. AMC 25,000 (+5,000/-4,000)
6. B&B 18,000 (+1,000/-8,000)
7. ATWT 17,000 (-4,000/-19,000)


Women 18-34 Rating
1. Y&R 1.2/8 (same/+.3)
2. DAYS 1.0/6 (+.1/-.2)
3. AMC 0.9/6 (same/same)
3. GH 0.9/6 (same/same)
5. OLTL 0.8/5 (-.1/-.1)
6. B&B 0.7/5 (same/+.1)
7. ATWT 0.6/4 (+.1/+.1)


Men 18+ Viewers
1. Y&R 1,211,000 (-69,000/-46,000)
2. B&B 701,000 (-103,000/-36,000)
3. DAYS 605,000 (-27,000/+72,000)
4. AMC 545,000 (+52,000/+34,000)
5. ATWT 524,000 (-23,000/-20,000)
6. GH 482,000 (+4,000/+47,000)
7. OLTL 467,000 (+11,000/+6,000)

-------------------------------------

[B]Day-To-Day Ratings - HH/Total Viewers[/B]

[B]AMC[/B]
Monday: 2.0/2,751,000
Tuesday: 2.0/2,690,000
Wednesday: 2.0/2,598,000
Thursday: 2.0/2,613,000
Friday: 2.0/2,699,000

[B]ATWT[/B]
Monday: 1.7/2,298,000
Tuesday: 1.8/2,459,000
Wednesday: 1.7/2,287,000
Thursday: 1.8/2,474,000
Friday: 1.9/2,717,000

[B]B&B[/B]
Monday: 2.4/3,283,000
Tuesday: 2.5/3,280,000
Wednesday: 2.2/2,962,000
Thursday: 2.5/3,378,000
Friday: 2.3/3,301,000

[B]DAYS[/B]
Monday: 2,4/3,257,000
Tuesday: 2.3/3,076,000
Wednesday: 2.1/2,897,000
Thursday: 2.0/2,706,000
Friday: 2.3/3,073,000

[B]GH[/B]
Monday: 1.9/2,727,000
Tuesday: 2.0/2,628,000
Wednesday: 1.9/2,539,000
Thursday: 1.9/2,518,000
Friday: 1.9/2,413,000

[B]OLTL[/B]
Monday: 2.0/2,823,000
Tuesday: 1.9/2,461,000
Wednesday: 1.9/2,385,000
Thursday: 1.8/2,340,000
Friday: 1.9/2,449,000

[B]Y&R[/B]
Monday: 3.8/5,059,000
Tuesday: 3.7/4,922,000
Wednesday: 3.7/4,961,000
Thursday: 3.7/5,169,000
Friday: 3.6/5,169,000

----------------------

For the SEASON September 21, 2009 through October 25, 2009

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.3
4. GH 2.1
5. AMC 2.0
6. OLTL 1.9
7. ATWT 1.8

Women 18-49 Rating
1. Y&R 1.8
2. DAYS 1.4
2. GH 1.4
4. OLTL 1.2
5. AMC 1.1
5. B&B 1.1
7. ATWT 0.9

[Ann_SS]

Kudos to Days. Holding on to its audience. Looks like it will also may become the no. 3 overall soap and the no. 2 soap in the 18-49 women demos. ABC must be ticked off as hell. It has everything riding on JJ's return and Franco's stint for November sweeps. Days is going to have woman up to face the challenge on. May the best soap win!

[Toups]

That's pretty weak for AMC since it was the revelation Stuart's killer - only 68,000? Weak.

Hooray for DAYS being above 3 million again! Just keep it up until November and then we'll overtake B&B.

[Ann_SS]

As for ATWT, it is that .9 demo that is going to get it cancelled regardless of the number of overall viewers.

[CarlD2]

Oh. I forgot this was the Stuart reveal. It's all been such a dud. I guess that might explain the increase.

[Ruxton Hills]

Toups, on 29 October 2009 - 08:38 PM, said:

That's pretty weak for AMC since it was the revelation Stuart's killer - only 68,000? Weak.

Then it should have read Weak week for AMC instead of Decent week for AMC.

Ann_SS, on 29 October 2009 - 08:41 PM, said:

As for ATWT, it is that .9 demo that is going to get it cancelled regardless of the number of overall viewers.

It's actually higher than it was a couple of weeks ago and the other soaps arent really burning up that demo either.

CarlD2, on 29 October 2009 - 08:41 PM, said:

Oh. I forgot this was the Stuart reveal. It's all been such a dud. I guess that might explain the increase.

So was it explained why Adam shot Stuart??

[Ann_SS]

Ruxton Hills, on 29 October 2009 - 09:45 PM, said:

It's actually higher than it was a couple of weeks ago and the other soaps arent really burning up that demo either.

Exactly why ATWT is in so much danger of cancellation.

[CarlD2]

I think Adam wanted to kill himself and shot Stuart. He was drugged.

[Ruxton Hills]

Ann_SS, on 29 October 2009 - 08:50 PM, said:

Exactly why ATWT is in so much danger of cancellation.

Pfft....and CBS cancelled GL for a show that is getting even lower 18-49 demos than the soap was....oh wait...its cheaper to produce though...whatever

CarlD2, on 29 October 2009 - 08:52 PM, said:

I think Adam wanted to kill himself and shot Stuart. He was drugged.

Oh dear gawd....ok...thanks for the update CarlD...glad I missed it....lol...the show that is...lol

[edgeofnik]

ATWT should have marked M-Th as "specials" -- so they wouldn't count. Wow at Friday's #. Big tune in. Wonder if viewers stuck around for fallout this week. Y&R and DAYS are still tracking well v. last year.

[jcar03]

I really don't think GH will have an increase because of James Franco's stint. I watch a lot of those news magazine shows and they have not mentioned it what so ever and those that I know that are fans of his and don't watch soaps have no desire to start watching a soap just because he is on it.

[Ruxton Hills]

edgeofnik, on 29 October 2009 - 09:00 PM, said:

ATWT should have marked M-Th as "specials" -- so they wouldn't count. Wow at Friday's #. Big tune in. Wonder if viewers stuck around for fallout this week. Y&R and DAYS are still tracking well v. last year.

LOL..I dont think ATWT could have done that. The promo for ATWT this week was pretty good. I'd love to see ATWT hit 2.0 next week but I have a feeling it will only get a 1.9 for the week. It's going to take more good storytelling for it to hit 2.0.

jcar03, on 29 October 2009 - 09:02 PM, said:

I really don't think GH will have an increase because of James Franco's stint. I watch a lot of those news magazine shows and they have not mentioned it what so ever and those that I know that are fans of his and don't watch soaps have no desire to start watching a soap just because he is on it.

How do you think the numbers will be with Jonathan Jackson back??

[dc cubs]

I was expecting Days to drop some in total number of viewers after a couple of weeks of increases. I'm glad it wasn't a huge drop and they maintained their household rating. The good news is they held their own considering AMC was the only soap this week to increase in number of viewers.

[Cheap21]

Woohoo for AMC beating GH

[jfung79]

MarkH, on 29 October 2009 - 06:28 PM, said:

As for your comment " It mixes housewives entering the workforce with the rise of cable and the Internet all as if one has to do with the others."...I don't see how that is a bad/incorrect thing. All those forces, and others, in combination explain the state of the genre today.

Because you're making it seem like the decline of the 90s to today (cable/Internet) is a continuation of the decline of the 70s/80s (women entering the workforce) by putting them all on the same graph. So then it looks like, soaps are definitely dead because of something that has started in the 70s and is still going on. Look, there is forty years of evidence that there is an inexorable downward trend! We're doomed! It's over!

But no, actually, it is
- one decline in the 70s/80s driven by less people being at home, a decline that has stopped.
- a second decline of the cable/Internet age, which may or may not be ending.
- aging that is a constant throughout in killing off soap viewers.

If the cable/Internet revolution had not happened, soap viewership would probably have leveled out after the 80s even with the aging of viewers (because there would have been new viewers to replace them).

I appreciate your interest in historical ratings, though. Thank you for your posts! I just don't see the value in extracting any trends from forces of the 70s/80s which are long since in the past. I hope I have not been rude in my disagreement, and if so, I apologize.

This post has been edited by jfung79: 29 October 2009 - 10:58 PM

[EricMontreal22]

MarkH, on 29 October 2009 - 09:28 PM, said:

Yes, Days is the counter-argument...but not baised on a few weeks of bumps. Days has pulled off a sustained growth and maintenance in a time when no other show managed that. Days actually managed to grow back some of its audience.

In that sense, Days offers a lot of hope.

But even Days can't yet be taken as evidence of long-term viability. Days' absolute numbers and demographics are still low (although Roger Newcomb has been doing a fine job of placing daytime ratings in the context of primetime...and they don't look so bad in that light)--as are all the soaps--and that puts the genre as a whole at risk. Moreover, Days is not owned by its network. So I'll be very eager and hopeful for its renewal by NBC. Because if NBC cancels a show that is hanging on, that will be further evidence that the broadcast networks lack the wherewithal and motivation to save daytime soaps.

As for your comment " It mixes housewives entering the workforce with the rise of cable and the Internet all as if one has to do with the others."...I don't see how that is a bad/incorrect thing. All those forces, and others, in combination explain the state of the genre today.

What would be interesting I think is to compare the relative ratings of the top primetime dramas with the top daytime dramas in tv every five or so years--only a few have noted that the primetime numbers have fallen since the early 90s at a percentage not all that far from the soaps...

I have no idea why AMC is pumping numbers right now and I admit the show is a mess but I can't help but pleased whenever it does better than GH (and while I think OLTL currently deserves to do better, I get a shot of glee whenever I see that poor TVguide Canada's Nelson Branco's AMC boycott and OLTL must watch seems to be making both shows have the opposite fate he wants (of course really it has nothing to do with him)

[EricMontreal22]

jfung79, on 29 October 2009 - 11:52 PM, said:

Because you're making it seem like the decline of the 90s to today (cable/Internet) is a continuation of the decline of the 70s/80s (women entering the workforce) by putting them all on the same graph. So then it looks like, soaps are definitely dead because of something that has started in the 70s and is still going on. Look, there is forty years of evidence that there is an inexorable downward trend! We're doomed! It's over!

But no, actually, it is
- one decline in the 70s/80s driven by less people being at home, a decline that has stopped.
- a second decline of the cable/Internet age, which may or may not be ending.
- aging that is a constant throughout in killing off soap viewers.

If the cable/Internet revoluation had not happened, soap viewership would probably have leveled out after the 80s even with the aging of viewers (because there would have been new viewers_.

It would have definetly slowed, but the amount of women who were deciding (or having to) work instead of staying at home didn't stop right come the 80s--it's steadily increased including now.

[Angela]

1.(1) Y&R: Monday: 3.8/5,059,000 (+124,000)
2.(2) B&B: Monday: 2.4/3,283,000 (+44,000)
3.(3) DAYS: Monday: 2.4/3,257,000 (+224,000)
4.(4) OLTL: Monday: 2.0/2,823,000 (+302,000)
5.(7) AMC: Monday: 2.0/2,751,000 (+365,000)
6.(5) GH: Monday: 1.9/2,727,000 (+218,000)
7.(6) ATWT: Monday: 1.7/2,298,000 (-102,000)

1.(1) Y&R: Tuesday: 3.7/4,922,000 (-137,000)
2.(2) B&B: Tuesday: 2.5/3,280,000 (-3,000)
3.(3) DAYS: Tuesday: 2.3/3,076,000 (-181,000)
4.(5) AMC: Tuesday: 2.0/2,690,000 (-61,000)
5.(6) GH: Tuesday: 2.0/2,628,000 (-99,000)
6.(4) OLTL: Tuesday: 1.9/2,461,000 (-362,000)
7.(7) ATWT: Tuesday: 1.8/2,459,000 (+161,000)

1.(1) Y&R: Wednesday: 3.7/4,961,000 (+39,000)
2.(2) B&B: Wednesday: 2.2/2,962,000 (-318,000)
3.(3) DAYS: Wednesday: 2.1/2,897,000 (-179,000)
4.(4) AMC: Wednesday: 2.0/2,598,000 (-92,000)
5.(5) GH: Wednesday: 1.9/2,539,000 (-89,000)
6.(6) OLTL: Wednesday: 1.9/2,385,000 (-76,000)
7.(7) ATWT: Wednesday: 1.7/2,287,000 (-172,000)

1.(1) Y&R: Thursday: 3.7/5,169,000 (+208,000)
2.(2) B&B: Thursday: 2.5/3,378,000 (+416,000)
3.(3) DAYS: Thursday: 2.0/2,706,000 (-191,000)
4.(4) AMC: Thursday: 2.0/2,613,000 (+15,000)
5.(5) GH: Thursday: 1.9/2,518,000 (-21,000)
6.(7) ATWT: Thursday: 1.8/2,474,000 (+187,000)
7.(6) OLTL: Thursday: 1.8/2,340,000 (-45,000)

1.(1) Y&R: Friday: 3.6/5,169,000 (SAME)
2.(2) B&B: Friday: 2.3/3,301,000 (-77,000)
3.(3) DAYS: Friday: 2.3/3,073,000 (+367,000)
4.(6) ATWT: Friday: 1.9/2,717,000 (+243,000)
5.(4) AMC: Friday: 2.0/2,699,000 (+86,000)
6.(7) OLTL: Friday: 1.9/2,449,000 (+109,000)
7.(5) GH: Friday: 1.9/2,413,000 (-105,000)

[BlueLick]

jfung79, on 29 October 2009 - 04:01 PM, said:

If soaps are able to hold on to most of their gains this week, I think the daytime soap industry is officially not going away anytime soon!

BlueLick, glad you are liking ATWT! No reason to treat it as a guilty pleasure, it is definitely good. I have faith that November sweeps ratings can save the show. If people watch and stop fueling the cancellation meme with "Oh, it's gonna be canceled, hopeless, last year", blah blah blah blah blah. As you pointed out, Days was in even bigger danger than GL in 2007, and now look at it!

I agree with you, soaps still got a lot of time left especially those that are either doing a solid job in the ratings or are owned by the network.

I'm glad you told me not to treat it as a guilty pleasure as I've heard from a lot of viewers today that they are liking what they are seeing on ATWT lately. This upcoming stunt for November Sweeps should help get the ratings up.

Any soap can be saved at this point, its not writing on the wall just yet. DAYS was only an hour away from getting cancelled at one point then it seemed to have gotten this freakish rebirth and it went from a 1.6 to a 2.4 in only a short amount of time.

Anything is possible!

[BlueLick]

The DAYS comeback story is an amazing one. I can't believe this soap reached a 2.4 and a 2.3 in the same week. If I'm not mistaken DAYS is doing better than NBC Late Night except in the demos. DAYS has an amazing opportunity coming up to reach 2nd place but B&B is making it tough on them as they seem to have their weaker days when DAYS has their 2.0 and 2.1 days.

Y&R was stronger than what as I thought it was going to be and that's a good sign as it has a chance to hang between 3.7-4.1 for the whole sweeps stretch.

ATWT had a great Friday, that is the highest I've seen it in a minute. I heard its doing better than Let's Make a Deal so this is a good sign right now but the odds are still against them for renewal next spring at this point. I think CBS should be able to handle 3 soaps better than they did with 4.

The ABC Soaps had a decent week but OLTL is the best of these soaps right now on the Alphabet. If OLTL had some more money put behind it and confidence by the network then this soap could be doing as well as DAYS. GH has gotten so hard to watch lately but there's still some storylines that interest me enough to comeback and watch it. I plan on watching the Claudia getting killed by Sonny stuff coming up for Sweeps. GH is just not a balanced show right now, its a hot mess and I'm surprised ABC let the show hit rock bottom like this when there were plenty of chances to save the soap with the biggest fanbase. I think GH should just go the direction that DAYS went and just rebuild around their young new characters b/c the show's reputation is really bad right now.

Overall, this is a better week than I expected for the soaps and this promising as soaps just started today so the ratings next week should see some big increases. Did I mention that it still pains me not to see GL on the screen anymore.

This post has been edited by BlueLick: 30 October 2009 - 02:09 AM

[JackPeyton]

CarlD2, on 29 October 2009 - 06:33 PM, said:

DAYS didn't lose very much, so that's good. I'm hoping they won't lose any more.

I guess AMC is bringing in people who don't know very much about the show but see all the gimmicks going on in each episode. I don't mean to speak for anyone but it's hard for me to believe a fan who has seen more than a year or two of the show, or less, would enjoy it now. I watched yesterday seeing Erica talk about how they were going to drug Adam into having a psychotic episode, and my heart broke.

Days was bound to lose some at some point, its been on a steady gain pattern for far too long without some loss. the good side, as you said, is that they didnt lose by much. it also looks like they went up in shares, yes?

Ruxton Hills, on 29 October 2009 - 06:37 PM, said:

I don't get the high numbers for AMC. I think the show sucks balls. I guess people tuned in to see who killed Stuart. OLTL is miles better than AMC right now. Impressive Monday numbers for Days.

Ehhh, while i will say OLTL is a better soap i find AMC easier to watch... if anyone gets that.