Ratings for the week March 17-21, 2025

Yikes! BTG loses a million viewers from B&B! That can’t be good. 

2 minutes ago, TEdgeofNight said:

Yikes! BTG loses a million viewers from B&B! That can’t be good. 

Demos are all that matter, and the show is performing much better than The Talk after just four weeks on the air. It has time to grow. The Talk also lost lots of viewers following The Bold and the Beautiful and it aired for 15 seasons.

The fact that Y&R + B&B demos have been up each of the past 4 or so weeks from last year is impressive. Especially since very few shows in any daypart have increased. I'm betting BTG has brought renewed interest to CBS soaps across the board. It can't be a coincidence.

What % of the country is BTG airing? Are some stations showing it out of timeslot eg 9.00 am?

That can affect overall numbers.

Want to see BTG showing growth in the next few months.

At least it is beating GH in key demos, which has to concern ABC.

43 minutes ago, Paul Raven said:

What % of the country is BTG airing? Are some stations showing it out of timeslot eg 9.00 am?

That can affect overall numbers.

Want to see BTG showing growth in the next few months.

At least it is beating GH in key demos, which has to concern ABC.

Beyond the Gates airs at 2:00 p.m. ET/1:00 p.m. PT. No CBS affiliate is known to be airing the show out of its designated time slot.

Good to know. Thanks Errol.

24 minutes ago, Errol said:

Beyond the Gates airs at 2:00 p.m. ET/1:00 p.m. PT. No CBS affiliate is known to be airing the show out of its designated time slot.

Wow, I look at these numbers and at change from last week and see all these pluses. So good to see. I hope it continues.

And, thanks, always for these numbers!

Thank you for posting the numbers!!😊

10 hours ago, Errol said:

Beyond the Gates airs at 2:00 p.m. ET/1:00 p.m. PT. No CBS affiliate is known to be airing the show out of its designated time slot.

Credit where it's due, CBS executed a near perfect launch for this show. Massive promotion, a great timeslot & high clearance rates. For comparison (thanks again @JAS0N47 ) B&B had only a 93-94% clearance rate for its first 5 years. Generations, by comparison, had a 98% rate until its last few weeks on the air.

I do wish BTG's numbers were higher. However, Y&R and B&B up over last year must be making CBS happy. This is good for BTG. The numbers wouldn't be up if The Talk was still airing. 

I'm curious what percentage of BTG's audience doesn't watch live. I feel the audience spreads out to a wider base that isn't "traditional". This may be another plus for BTG. 

BTG has been really great quality, IMO. I see this show as a successful launch. Soaps don't have the cache like they used to. There aren't going to be blowout numbers. Live numbers are solely less important than they were years ago. Hopefully, BTG is streaming well. 

1 hour ago, Melroser said:

I do wish BTG's numbers were higher. However, Y&R and B&B up over last year must be making CBS happy. This is good for BTG. The numbers wouldn't be up if The Talk was still airing. 

I'm curious what percentage of BTG's audience doesn't watch live. I feel the audience spreads out to a wider base that isn't "traditional". This may be another plus for BTG. 

BTG has been really great quality, IMO. I see this show as a successful launch. Soaps don't have the cache like they used to. There aren't going to be blowout numbers. Live numbers are solely less important than they were years ago. Hopefully, BTG is streaming well. 

I do wonder, too, how much streaming and delayed viewing play in for this show in particular since it's a new launch, including how is it doing on Paramount +. 

I see nothing scary yet. They had a very powerful first week. It's normal to have a cool-down period. But trust me... people are talking about the show... sharing it with their relatives. I've been noticing activation on social media like never before. I predict we'll see BTG grow in the coming months. 

Aaaaaaaaaaaand still... they are out-performing GH in crucial demos... What does that tell you? 

 

I think the numbers for BTG are very encouraging. Of course, I want them higher but I believe that will happen over time. CBS definitely pays closer attention to the 25-54 demo and it's doing well there so far. I consider BTG to be a success.

 

The numbers look decent. I assume the streaming numbers are great! Thanks, Errol!