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Doesn't B&B only follow Y&R in about 50% of the country? In many cities: it's Y&R, local news, B&B

CBS tried to get B&B to expand to an hour in the 90s, but the Bells refused. While that worked when the schedule had 4 soaps, I think it's hurt them during the past decade. The narrow format has really hampered the show's ability to add depth to the canvas. It's the same merry-go-round and that's really burned them since 2021.

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At least they seem committed to not rushing the writing and production to get it on air. That’s key to really give MVJ time to develop a good Bible, and pre-production to get ahold of the finances and things like casting. Every new soap takes some time to find its groove, but a commitment to the show and giving it time in advance of airing to work out some of the kinks should hopefully go a long way. 

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Kind of what I had suspected of P&G over their recent IR reports— they wanted to get back into the production of soaps but didn’t want the onus to be on them to produce them. I guess partnering with entities that have some stability is a better option for the type of corporation that P&G has evolved to over the years.
Interesting, when we all think back to all that talk about P&G refusing CBS’s offer to purchase the production rights to As The World Turns

Posted

Also all the offers they refused to keep AW on the air, either by selling it outright or partnering with some other company. 

Thank you so much for finding this & posting it! I love it that someone was ready to be more specific!!

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Posted (edited)

The last daytime soap opera that used the family’s name that I can think of is Ryan’s Hope, which at least, wasn’t too straightforward thankfully. As soap fans, I think we’re generally used to titles that are a little more elaborate on some level. I think that’s why it comes off as a working title for so many.

If the writing and performances are top-notch, I can overlook a generic series title.

The family has been described as living in a gated community. The title comes across as very ‘on the nose’ is probably why it reads like a working title but hey, if the quality is great (and ups the ante for the remaining soaps to improve their storytelling), tptb can call it Bebay’s Bay Ridge Hideaway and I would deal with it.

Edited by DramatistDreamer
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Here it's:

  • 7am: CBS Mornings
  • 9am: Local CBS News
  • 9:30am: The Drew Barrymore Show
  • 10am: Let's Make a Deal (former Guiding Light time slot)
  • 11am: The Price is Right
  • 12pm: Local CBS News
  • 12:30pm: The Young and the Restless
  • 1:30pm: The Bold and the Beautiful
  • 2pm: The Talk (former As the World Turns time slot)
  • 3pm: Hot Bench
  • 4pm: Judge Judy

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