Members Khan Posted August 21, 2018 Members Share Posted August 21, 2018 On the one hand, you could say it was due to Viacom's takeover, but I think the real explanation goes much deeper. In BET's case, I think the trend away from airing music videos had a lot to do with the criticisms levied against the network by many, prominent African-Americans regarding the kinds of videos that they were airing. When they would still air videos from rap and hip-hop artists (and remember, not all the videos produced during that period passed BET's "smell test"), they were edited and/or censored heavily, or allowed to run during off-peak (meaning, late night) hours. However, even after being edited and censored and pushed off prime time, what made it to air often left a bitter taste in viewers' mouths, especially where the depiction of African-Americans, and African-American women in particular, were concerned. I mean, it's a little tricky for a network that's geared ostensibly toward celebrating our best Blackness, as well as being a voice for a market that has been marginalized elsewhere, now to run videos that feature young, undereducated Black men flashing more cheap gold than Junebug Slade, and being flanked by jiggly "hoochie mamas" showing entirely too much titty and ass. (I hated it when Taylor Swift took her cheap, easy shots at those aspects of our music videos in her own video for "Shake It Off," but damn if she wasn't right.) Simply put, I think BET "walked away from music," or from music videos, because what we had been putting out there was not us at our best. Plus, BET has always catered to "urban" audiences...but not necessarily to non-affluent "urban" audiences, which is probably the biggest market today for "urban" music. Don't get me wrong, I still love me some Donnie Simpson and "Video Soul." But, to me, BET always gave off a strong "bougie vibe," and an old vibe -- and that was before I knew that it was founded by the same family who founded Ebony and Jet magazines, practically the African-American guides to bougie living. Even now, when I do watch BET for stuff like the BET Awards, I get the sense that they'd be much happier running Anita Baker videos 24/7. Remember when MTV believed that grunge was a real revolution, and that Kurt Cobain was its messiah? I don't want to minimize Cobain's importance to his generation, but it really shows to go how desperate MTV was to stave off the coming of hip-hop. 0 Quote Link to comment Share on other sites More sharing options...
Members I Am A Swede Posted August 21, 2018 Members Share Posted August 21, 2018 Understatement of the year! 0 Quote Link to comment Share on other sites More sharing options...
Members Khan Posted August 21, 2018 Members Share Posted August 21, 2018 Unfortunately, having Beyonce do the tribute would have re-opened old wounds. 0 Quote Link to comment Share on other sites More sharing options...
Members I Am A Swede Posted August 21, 2018 Members Share Posted August 21, 2018 Possibly, but anyone other than Madonna would have been better. I can't speak for anyone else but I don't see any connection between her and Aretha whatsoever. 0 Quote Link to comment Share on other sites More sharing options...
Members Faulkner Posted August 21, 2018 Author Members Share Posted August 21, 2018 On paper, the Madonna tribute could have been nice and unexpected since (for better or worse) she’s a queen of popular music in her own right. But then you’re reminded that Madonna is still Madonna. 0 Quote Link to comment Share on other sites More sharing options...
Members BetterForgotten Posted August 21, 2018 Members Share Posted August 21, 2018 The thing is, Madonna was there to present Video of the Year, not to do a tribute. Somewhere along the line, she or someone at MTV thought they should acknowledge Aretha somewhere in there and that was the net result - something slapped together with no purpose. MTV promoted Madonna's appearance as the presenter of the final award, not as an Aretha tribute. 0 Quote Link to comment Share on other sites More sharing options...
Members Faulkner Posted August 21, 2018 Author Members Share Posted August 21, 2018 I’m aware. I’m just saying that someone of Madonna’s stature and longtime influence in the music industry should have been able to do a nice tribute. Someone like Cher would have been totally random as well, but she would have done an infinitely better job. 0 Quote Link to comment Share on other sites More sharing options...
Members BetterForgotten Posted August 21, 2018 Members Share Posted August 21, 2018 I'm sick of Jennifer Hudson being the tribute act for everyone, but isn't she actually slated to play Aretha in a movie? She could have made some sense, but her music career isn't exactly that hot anymore, and she's only rolled out to do tributes and such... 0 Quote Link to comment Share on other sites More sharing options...
Members Faulkner Posted August 21, 2018 Author Members Share Posted August 21, 2018 (edited) Madonna responds to the backlash... A funny review of last night: Edited August 21, 2018 by Faulkner 0 Quote Link to comment Share on other sites More sharing options...
Members Faulkner Posted August 21, 2018 Author Members Share Posted August 21, 2018 (edited) Looks like the MTV VMAs scored another all-time low (as expected) with 4.87 million across all the Viacom networks, 2.25 million on MTV itself. 10.3 million watched just four years ago. http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-8-20-2018.html Ratings trends in recent years for the MTV broadcasts only: Edited August 21, 2018 by Faulkner 0 Quote Link to comment Share on other sites More sharing options...
Members DramatistDreamer Posted August 22, 2018 Members Share Posted August 22, 2018 0 Quote Link to comment Share on other sites More sharing options...
Members DRW50 Posted August 22, 2018 Members Share Posted August 22, 2018 That Rolling Stone article really shows how schizophrenic that site has become, as they veer from harsh callouts of pop names they don't like to forced and embarrassing fawning over the blatantly pushed media narratives of the day, like Ariana Grande and Camila Carbello. 0 Quote Link to comment Share on other sites More sharing options...
Members ReddFoxx Posted August 22, 2018 Members Share Posted August 22, 2018 Not everyone watches the Soul Train Awards, but that probably is the closest opportunity that we'll for a proper tribute (they usually air in November). Even though that will likely happen I still think that someone should produce a two hour tribute show where more than just two or three songs can be heard. 0 Quote Link to comment Share on other sites More sharing options...
Members Faulkner Posted August 22, 2018 Author Members Share Posted August 22, 2018 (edited) How Aretha came to sing the A Different World theme. Edited August 22, 2018 by Faulkner 0 Quote Link to comment Share on other sites More sharing options...
Members Khan Posted August 22, 2018 Members Share Posted August 22, 2018 If nobody else needed to sing the ADW theme song after Aretha sang it, then why did the producers have Boyz II Men come in and redo it for the last season? 0 Quote Link to comment Share on other sites More sharing options...
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