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Ratings from the 80's


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week ending 11:27/1987

Y&R 8

DOOL 7.4/24 share

AMC and GH 7.4/23

OLTL 7

ATWT 6.6

GL 6.1

B&B 5.3

SB 5.1

AW 5

LOV 4.2

RH 3.4

 

12/4/1987

GH 8

Y&R and OLTL 7.8 Y&R had a 29 share OLTL 26

AMC 7.5

DOOL 7.1

ATWT 6.4

GL 5.9

B&B 5.3

AW and SB 5.2 AW had an 18 share SB a 17

LOV 4.2

RH 3.1

 

12/11/1997

GH 7.6

AMC 7.5

OLTL 7.3

Y&R 7.2

DOOL 6.5

ATWT 6.2

GL 5.8

B&B and SB 5.1

AW 5

LOV 4.1

RH 3

 

12/18/1987

AMC 8.2

OLTL and GH 8.1

Y&R 7.9

DOOL 6.8

ATWT 6.7

GL 5.9

B&B 5.3

SB 5.2

AW 5.1

LOV 4.2

RH 3.2

 

12/25/1987

Y&R 8.1

AMC 7.7

GH 7.5

OLTL 7.4

DOOL 7.2

ATWT 6.6

GL 6

AW 5.2/17 B&B 5.2/16

SB 5

LOV 4.1

RH 3.3

 

1/1/1988 Holiday Bump Week

Y&R 9.3

DOOL 8.5

GH and OLTL 8.2

AMC 8

ATWT 7.9

GL 7.1

B&B 6.9

AW 6

SB 5.4

LOV 5.1

RH 3.8

 

1/8/1988

Y&R 9.9

GH 8.9

OLTL 8.5

AMC 8.3

DOOL 8.1

ATWT 8

GL 7.1

B&B6.7

AW 5.8

SB 5.4

LOV 4.8

RH 3.4

 

1/15/1988

Y&R 9.1

DOOL 8.2

GH 7.9

OLTL 7.7

AMC 7.6

ATWT 7

GL 6.7

B&B and AW 5.6

SB 5.1

LOV 4.2

RH 3.2

 

1/22/1988

Y&R 9.1

GH 8.8

AMC and OLTL 8.3

DOOL 8

ATWT 7.2

GL 6.4

AW 6

B&B 5.8

SB 5.3

LOV 4.7

RH 3.2

 

1/29/1988

Y&R 8.7

GH 8.6

OLTL 8.1

AMC 7.9

DOOL 7.6

ATWT 7

GL 6.3

B&B 5.8

AW 5.6

SB 5.2

LOV 4.4

RH 2.9

 

 

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People won't like this - but B&B killed both ATWT and Guiding Light.  B&B following Y&R in alot of the parts of the country, and lost viewers and passed on horrible lead-ins at that time to ATWT and GL.  Capitol Sandwiched between ATWT and GL worked better because people would leave that half-hour alone.  They'd leave the TV on.  B&B wasn't strong enough to sustain Y&R's ratings and pass on a good lead-in to ATWT, and it went downhill from there to GL.  If it were primetime, B&B would have been cancelled for not holding a lead-in.  And the show of B&B was not worthy of being after Y&R.  

 

And it's still true today.  B&B generally goes the way of Y&R.  If Y&R goes down, so does B&B.  It's been that way for years.  Just this year it "looks" like B&B is "catching" Y&R.  No they're not.  They're only catching Y&R because they're tanking and losing viewers.  B&B isn't "gaining momentum" as the press releases said this summer.  They are catching Y&R because Y&R is tanking.  

Edited by Fevuh
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By this point, a lot of households had VCRs. If one wanted to follow the show, I see no reason that time slot mattered so much. Unless there was different competition whenever the local station carried the program. Cable, independent stations, syndicated shows, the O.J. Simpson trial, and the internet paved the way for those once popular soaps demise.

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Not getting annoying. There was an unusual area that fit in TEXAS that was "Hitoha". It was a fascinating tale that went on & on that led to Beverlee McKensey & on her on. She had assistance. My brother remembers that my mother found it to be the funniest story ever!

Edited by Donna B
I need to learn more of Hitoha. On & on/Beverlee.
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1983

NEW YORK—ABC and CBS tied for the daytime Nielsen lead the week of Oct. 16-21, with 6.6 ratings. NBC lagged behind with a 4.5. General Hospital on ABC led all shows with a 10.3 rating/33 share, followed by the second half of The Price Is Right on CBS with an 8.7/37. ABC had three shows in the top 10, CBS six and NBC one.

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July 1983

ABC recaptures daytime race lead

NEW YORK—After three straight weeks of daytime losses to CBS, ABC pulled back into the lead for the July 18-22 period. While ABC's 7.0 rating just edged out CBS' 6.9, they both came in with an audience share of 24. NBC finished with a 5.4/19.

 

While CBS had earlier taken over the lead from ABC, its audience had not increased significantly. ABC had lost viewers largely as a result of replacing reruns of The Love Boat with Too Close for Comfort and the soap Loving on June 27. While running a soap before noon was an unusual step in itself, ABC officials noted that new soaps always take time to build audiences and the low ratings for Loving had been expected.

 

Despite losing the daytime ratings to CBS from June 27 to July 8, ABC continued its dominance among women aged 18-49. Nielsen demographic figures, released last week, showed ABC reaching 3.4 million such women, CBS 2.4 million and NBC 1.65 million.

 

Meanwhile, NBC replaced its noon Battlestars game with Facts of Life reruns on July 4, and zoomed to its highest share in the time period in three years. The following week, Sale of the Century at 10:30 a.m. and Dream House at 11:30 achieved their highest shares ever. As NBC's daytime ratings rise steadily, the network is making moves to replace its lowest-rated show Fantasy, which airs from 3-4 p.m. One possibility is Personal and Confidential, which begins a one-week tryout today, Aug. I. The Alan Lands burg Production, hosted by Steve Edwards, features "segments on some of today's hottest topics" along with celebrity interviews.

 

ABC, CBS neck and neck in daytime race

NEW YORK—CBS and ABC tied for the daytime ratings lead for the week of July 25-29. Both received a 6.7 in the Nielsens, but CBS had a 24 share as compared with ABC's 23. ABC fell from a 7.0/24a week earlier, while CBS dropped from a 6.9/24. NBC, on the other hand, rose from 5.4/19 to 5.5/20. The top five programs were General Hospital (ABC), All My Children (ABC), the second halfhour of The Price is Right (CBS), The Young and the Restless (CBS) and As the World Turns (NBC).

 

CBS grabs daytime ratings victory

NEW YORK—CBS-TV won the daytime ratings for the fourth time in the last six weeks. For the week of Aug. 1-5, CBS averaged a 6.9, ABC a 6.8, and NBC a 5.7. In common time ratings, CBS scored its biggest win over ABC since October 1978-7.9 to 6.8. NBC had a 5.8. The highest rated show was the second half hour of The Price is Right on CBS, with a 9.8 rating and 38 share. NBC's one-week tryout of Personal and Confidential in place of the fading Fantasy finished dead last out of 26 programs, with a 3.3/11.

 

'Facts of Life' won noon time period

NEW YORK—Facts of Life won the noon period for NBC from Aug. 1-5, the first time the network has won the time period in four years. The show's 19 share was the highest since July 1978. During the same week, Search for Tomorrow, which was receiving much publicity because it was forced to go live for a day, received a 13 share—its highest in 14 months.

 

ABC tops early morning, daytime ratings

NEW YORK—ABC topped the early morning and daytime ratings in the week of Aug. 15-19. Maintaining its dominance in the early morning, Good Morning America posted a 4.6 rating and 25 share with CBS Morning News and NBC's Toda' tied for second at 3.6 and 19. In the daytime battle. ABC was on top with a 7.3 rating and 24 share, followed by CBS with a 6.9 and 24 and NBC at 5.6 and 19. ABC had the top two daytimers with General Hospital at a 10.2 rating and All My Children at 10.1.

Edited by Paul Raven
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