The timeslot might have helped (lunch for a lot of people.) I know people on here will disagree with me, but I think AMC at the time also did things like incorporate social issues (Vietnam remained a constant until at least 1974 judging from scripts) and stronger male characters than a lot of soaps had--or more complex. I do have a note from the Nixon archives that with OLTL (and presumably AMC) she does NOT want organ music, and I assume that would make younger viewer, male and female, not associate the show with their parents soap. (Of course ABC had already done this with Dark Shadows but that's a special case.)
This is just a guess, but I also assume it looked more "realistic" than the Hollywood look Y&R had (though hasn't Y&R also been known to have a pretty strong male demo over the years?)
By
EricMontreal22 ·
Create an account or sign in to comment