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July 11-15, 2011


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Numbers are based on Live+Same Day ratings

(SoapOperaNetwork.com) — Ratings Report for the Week of July 11-15, 2011

(Compared to Last Week/Compared to Last Year)

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Total Viewers

1. Y&R 4,614,000 (+32,000/-342,000)

2. B&B 2,944,000 (-18,000/-251,000)

3. OLTL 2,577,000 (-31,000/+313,000)

4. GH 2,442,000 (+173,000/-14,000)

5. DAYS 2,431,000 (+161,000/+36,000)

6. AMC 2,309,000 (-103,000/-176,000)

Households

1. Y&R 3.3/10 (same/-.1)

2. B&B 2.1/6 (same/-.1)

3. OLTL 1.9/6 (same/+.2)

4. GH 1.8/5 (+.1/same)

5. AMC 1.7/5 (-.1/-.1)

5. DAYS 1.7/5 (+.1/-.1)

Women 18-49 Viewers

1. Y&R 874,000 (-40,000/-265,000)

2. DAYS 682,000 (+63,000/+82,000)

3. GH 669,000 (+55,000/-99,000)

4. OLTL 596,000 (-35,000/-30,000)

5. B&B 565,000 (-4,000/-159,000)

6. AMC 496,000 (-37,000/-104,000)

Women 18-49 Rating

1. Y&R 1.3/9 (-.1/-.4) <—- ties low

2. DAYS 1.0/7 (+.1/+.1)

2. GH 1.0/6 (+.1/-.2)

4. OLTL 0.9/6 (-.1/same)

4. B&B 0.9/6 (same/-.2)

6. AMC 0.8/5 (same/-.1)

Girls 12-17 Viewers

1. B&B 65,000 (+11,000/+30,000)

2. Y&R 61,000 (-1,000/-4,000)

3. OLTL 37,000 (-8,000/-9,000)

4. DAYS 36,000 (+13,000/+2,000)

5. GH 23,000 (-9,000/-20,000)

6. AMC 14,000 (-17,000/-29,000)

Women 18-34 Rating

1. DAYS 0.6/4 (same/-.2)

1. Y&R 0.6/4 (-.2/-.4) <—- ties low

3. GH 0.5/3 (same/-.4) <—- ties low (3rd straight week)

3. OLTL 0.5/3 (-.1/-.1)

5. AMC 0.4/3 (-.1/-.2)

5. B&B 0.4/3 (same/-.3)

Men 18+ Viewers

1. Y&R 1,012,000 (-2,000/-33,000)

2. B&B 623,000 (-26,000/+24,000)

3. DAYS 524,000 (+33,000/+34,000)

4. OLTL 485,000 (+34,000/+138,000)

5. AMC 444,000 (-2,000/-23,000)

6. GH 432,000 (+68,000/+4,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC

Monday: 1.8/2,446,000

Tuesday: 1.8/2,446,000

Wednesday: 1.8/2,268,000

Thursday: 1.6/2,078,000

Friday: 1.6/2,309,000

B&B

Monday: 2.3/3,185,000

Tuesday: 2.2/3,153,000

Wednesday: 2.1/2,909,000

Thursday: 1.9/2,672,000

Friday: 2.0/2,800,000

DAYS

Monday: 1.9/2,761,000

Tuesday: 1.8/2,474,000

Wednesday: 1.8/2,630,000

Thursday: 1.5/2,088,000

Friday: 1.6/2,200,000

GH

Monday: 1.9/2,572,000

Tuesday: 1.9/2,484,000

Wednesday: 1.8/2,386,000

Thursday: 1.9/2,376,000

Friday: 1.7/2,392,000

OLTL

Monday: 2.0/2,858,000

Tuesday: 2.0/2,733,000

Wednesday: 1.7/2,389,000

Thursday: 1.9/2,462,000

Friday: 1.7/2,443,000

Y&R

Monday: 3.4/4,662,000

Tuesday: 3.3/4,703,000

Wednesday: 3.2/4,602,000

Thursday: 3.3/4,640,000

Friday: 3.2/4,465,000

———————-

For the SEASON September 20, 2010 through July 17, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 0.9

5. AMC 0.9

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OLTL:

Monday: 412,000 more than AMC, 286,000 more than GH

Tuesday: 287,000 more than AMC, 249,000 more than GH

Wednesday: 121,000 more than AMC, 3,000 more than GH

Thursday: 384,000 more than AMC, 86,000 more than GH

Friday: 134,000 more than AMC, 51,000 more than GH

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Good for Days it has been very good. very surprised OLTL lost some viewers not many but still did. I wonder if it has peaked for the time being. Days did really good rebounding in the demos. I can't wait to see wait those numbers are come years end which I expect, will be beating OLTL's ass, hate to say it but it's more than likely going to be true

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Will Prospect Park value HHs/viewers more than key demos for their two online soaps? The key demos have always been the TV networks' most important numbers:

Women 18-49 Viewers

1. Y&R 874,000 (-40,000/-265,000)

2. DAYS 682,000 (+63,000/+82,000)

3. GH 669,000 (+55,000/-99,000)

4. OLTL 596,000 (-35,000/-30,000)

5. B&B 565,000 (-4,000/-159,000)

6. AMC 496,000 (-37,000/-104,000)

Women 18-49 Rating

1. Y&R 1.3/9 (-.1/-.4) <---- ties low

2. DAYS 1.0/7 (+.1/+.1)

2. GH 1.0/6 (+.1/-.2)

4. OLTL 0.9/6 (-.1/same)

4. B&B 0.9/6 (same/-.2)

6. AMC 0.8/5 (same/-.1)

Since their soaps will be online-only, will they care about any numbers at all except for the number of paying customers and/or "hits?" How do they measure "success" for the current online "web series?"

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Glad DAYS got a bump. That 1.5 on Thursday and 1.6 on Friday really hurt the overall number.

I REALLY hope they have something big planned for DAYS storyline-wise. If their "new direction" is just centering more on families and bringing back stale characters from the past, they will lose me as a viewer in September. And I don't mean

, I mean something to the magnitude of the Salem Stalker storyline of 2003. They will never get out of the rut they are in if they don't shake everything up and have people glued to their TVs again.

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DAYS

Monday: 1.9/2,761,000

Tuesday: 1.8/2,474,000---Will & Sonny day....Sonny telling Victor he is gay

Wednesday: 1.8/2,630,000..continuation of Sonny telling Victor he is gay.

Thursday: 1.5/2,088,000....what happened this day.....

Friday: 1.6/2,200,000...here too

I've got to say besides Sonny...I am bored with Days.

Actually the HH number stayed the same which isnt bad but the other categories it went down.

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How long have you been watching? See to me its pretty good, they are playing out this fall out for this EJ plot. It's been a long time coming. I really enjoy a lot about Days right now. I hope by fall you will be able to get invested in other stories besides the gay story. There is more to Days then this gay story.

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It's ok I respect that. LOL, I just hope with the new team other stories can suck you in. For long time Days viewers like myself I though I'd never see the day when I would see a gay storyline on Days this has truly been a treat and they are doing a good job with it. And that Sonny is very charming

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