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May 9-13, 2011


Toups

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Ratings for the week May 9-13, 2011

Total Viewers

1. Y&R 4,630,000 (+87,000/-483,000)

2. B&B 2,790,000 (-33,000/-397,000)

3. OLTL 2,582,000 (+84,000/+166,000)

4. DAYS 2,489,000 (+250,000/+45,000)

5. GH 2,371,000 (-8,000/-327,000)

6. AMC 2,299,000 (-36,000/-201,000)

Households

1. Y&R 3.3/12 (same/-.4)

2. B&B 2.0/7 (same/-.3) <---- ties low (2nd straight week)

3. DAYS 1.9/7 (+.2/+.1)

3. OLTL 1.9/6 (same/+.1)

5. GH 1.8/6 (same/-.1)

6. AMC 1.7/6 (-.1/-.2) <---- ties low

Women 18-49 Viewers

1. Y&R 882,000 (-54,000/-314,000)

2. DAYS 689,000 (+38,000/+64,000)

3. OLTL 656,000 (+57,000/-68,000)

4. GH 642,000 (-19,000/-282,000) <---- new low *

5. B&B 499,000 (-35,000/-189,000) <---- new low **

6. AMC 496,000 (+13,000/-155,000)

* Previous GH low: 661,000 (May 2-6, 2011)

** Previous B&B low: 503,000 (April 3-8, 2011)

Women 18-49 Rating

1. Y&R 1.3/9 (-.1/-.5) <---- ties low

2. DAYS 1.0/7 (same/+.1)

2. OLTL 1.0/7 (+.1/-.1)

2. GH 1.0/6 (same/-.4) <---- ties low (3rd straight week)

5. B&B 0.8/5 (same/-.2) <---- ties low (2nd straight week)

5. AMC 0.8/5 (+.1/-.2)

Girls 12-17 Viewers

1. OLTL 35,000 (+10,000/+10,000)

2. Y&R 30,000 (same/+15,000)

3. AMC 20,000 (+18,000/+5,000)

4. GH 18,000 (+5,000/-15,000)

5. DAYS 10,000 (-12,000/+5,000)

6. B&B 6,000 (-10,000/-13,000)

Women 18-34 Rating

1. DAYS 0.7/5 (+.1/-.1)

1. Y&R 0.7/5 (-.1/-.3)

3. OLTL 0.6/4 (+.1/-.1)

4. AMC 0.5/3 (+.1/-.2)

4. GH 0.5/3 (-.1/-.5) <---- ties low

4. B&B 0.5/3 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,082,000 (+12,000/-33,000)

2. B&B 578,000 (-81,000/-118,000)

3. DAYS 562,000 (+43,000/+37,000)

4. OLTL 477,000 (+4,000/+56,000)

5. GH 416,000 (+14,000/-107,000)

6. AMC 409,000 (-41,000/-64,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.7/2,305,000

Tuesday: 1.7/2,284,000

Wednesday: 1.8/2,339,000

Thursday: 1.7/2,225,000

Friday: 1.7/2,340,000

B&B

Monday: 2.1/2,787,000

Tuesday: 2.2/3,070,000

Wednesday: 1.9/2,569,000

Thursday: 2.1/2,835,000

Friday: 1.9/2,687,000

DAYS

Monday: 1.8/2,357,000

Tuesday: 1.8/2,367,000

Wednesday: 1.9/2,528,000

Thursday: 2.0/2,663,000

Friday: 1.9/2,527,000

GH

Monday: 1.7/2,221,000

Tuesday: 1.9/2,495,000

Wednesday: 1.9/2,543,000

Thursday: 1.7/2,246,000

Friday: 1.7/2,350,000

OLTL

Monday: 1.8/2,442,000

Tuesday: 1.8/2,429,000

Wednesday: 2.0/2,631,000

Thursday: 1.9/2,631,000

Friday: 1.9/2,779,000

Y&R

Monday: 3.3/4,399,000

Tuesday: 3.3/4,664,000

Wednesday: 3.4/4,788,000

Thursday: 3.4/4,688,000

Friday: 3.3/4,613,000

----------------------

For the SEASON September 20, 2010 through May 15, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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This was great to see.

Total Viewers

3. OLTL 2,582,000 (+84,000/+166,000)

5. GH 2,371,000 (-8,000/-327,000)

Households

3. OLTL 1.9/6 (same/+.1)

5. GH 1.8/6 (same/-.1)

Women 18-49 Viewers

3. OLTL 656,000 (+57,000/-68,000)

4. GH 642,000 (-19,000/-282,000) <---- new low *

Women 18-49 Rating

2. OLTL 1.0/7 (+.1/-.1)

2. GH 1.0/6 (same/-.4) <---- ties low (3rd straight week)

Women 18-34 Rating

3. OLTL 0.6/4 (+.1/-.1)

4. GH 0.5/3 (-.1/-.5) <---- ties low

:)

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It's hard to believe that only a month ago, Frons was saying that GH was staying because it was "healthy."

Sadly the media will not have a word to say about this and will just parrot whatever Frons tells them.

I guess GH is just such a mess these days that it's more about their loss than OLTL gaining.

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