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May 9-13, 2011


Toups

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Ratings for the week May 9-13, 2011

Total Viewers

1. Y&R 4,630,000 (+87,000/-483,000)

2. B&B 2,790,000 (-33,000/-397,000)

3. OLTL 2,582,000 (+84,000/+166,000)

4. DAYS 2,489,000 (+250,000/+45,000)

5. GH 2,371,000 (-8,000/-327,000)

6. AMC 2,299,000 (-36,000/-201,000)

Households

1. Y&R 3.3/12 (same/-.4)

2. B&B 2.0/7 (same/-.3) <---- ties low (2nd straight week)

3. DAYS 1.9/7 (+.2/+.1)

3. OLTL 1.9/6 (same/+.1)

5. GH 1.8/6 (same/-.1)

6. AMC 1.7/6 (-.1/-.2) <---- ties low

Women 18-49 Viewers

1. Y&R 882,000 (-54,000/-314,000)

2. DAYS 689,000 (+38,000/+64,000)

3. OLTL 656,000 (+57,000/-68,000)

4. GH 642,000 (-19,000/-282,000) <---- new low *

5. B&B 499,000 (-35,000/-189,000) <---- new low **

6. AMC 496,000 (+13,000/-155,000)

* Previous GH low: 661,000 (May 2-6, 2011)

** Previous B&B low: 503,000 (April 3-8, 2011)

Women 18-49 Rating

1. Y&R 1.3/9 (-.1/-.5) <---- ties low

2. DAYS 1.0/7 (same/+.1)

2. OLTL 1.0/7 (+.1/-.1)

2. GH 1.0/6 (same/-.4) <---- ties low (3rd straight week)

5. B&B 0.8/5 (same/-.2) <---- ties low (2nd straight week)

5. AMC 0.8/5 (+.1/-.2)

Girls 12-17 Viewers

1. OLTL 35,000 (+10,000/+10,000)

2. Y&R 30,000 (same/+15,000)

3. AMC 20,000 (+18,000/+5,000)

4. GH 18,000 (+5,000/-15,000)

5. DAYS 10,000 (-12,000/+5,000)

6. B&B 6,000 (-10,000/-13,000)

Women 18-34 Rating

1. DAYS 0.7/5 (+.1/-.1)

1. Y&R 0.7/5 (-.1/-.3)

3. OLTL 0.6/4 (+.1/-.1)

4. AMC 0.5/3 (+.1/-.2)

4. GH 0.5/3 (-.1/-.5) <---- ties low

4. B&B 0.5/3 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,082,000 (+12,000/-33,000)

2. B&B 578,000 (-81,000/-118,000)

3. DAYS 562,000 (+43,000/+37,000)

4. OLTL 477,000 (+4,000/+56,000)

5. GH 416,000 (+14,000/-107,000)

6. AMC 409,000 (-41,000/-64,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.7/2,305,000

Tuesday: 1.7/2,284,000

Wednesday: 1.8/2,339,000

Thursday: 1.7/2,225,000

Friday: 1.7/2,340,000

B&B

Monday: 2.1/2,787,000

Tuesday: 2.2/3,070,000

Wednesday: 1.9/2,569,000

Thursday: 2.1/2,835,000

Friday: 1.9/2,687,000

DAYS

Monday: 1.8/2,357,000

Tuesday: 1.8/2,367,000

Wednesday: 1.9/2,528,000

Thursday: 2.0/2,663,000

Friday: 1.9/2,527,000

GH

Monday: 1.7/2,221,000

Tuesday: 1.9/2,495,000

Wednesday: 1.9/2,543,000

Thursday: 1.7/2,246,000

Friday: 1.7/2,350,000

OLTL

Monday: 1.8/2,442,000

Tuesday: 1.8/2,429,000

Wednesday: 2.0/2,631,000

Thursday: 1.9/2,631,000

Friday: 1.9/2,779,000

Y&R

Monday: 3.3/4,399,000

Tuesday: 3.3/4,664,000

Wednesday: 3.4/4,788,000

Thursday: 3.4/4,688,000

Friday: 3.3/4,613,000

----------------------

For the SEASON September 20, 2010 through May 15, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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This was great to see.

Total Viewers

3. OLTL 2,582,000 (+84,000/+166,000)

5. GH 2,371,000 (-8,000/-327,000)

Households

3. OLTL 1.9/6 (same/+.1)

5. GH 1.8/6 (same/-.1)

Women 18-49 Viewers

3. OLTL 656,000 (+57,000/-68,000)

4. GH 642,000 (-19,000/-282,000) <---- new low *

Women 18-49 Rating

2. OLTL 1.0/7 (+.1/-.1)

2. GH 1.0/6 (same/-.4) <---- ties low (3rd straight week)

Women 18-34 Rating

3. OLTL 0.6/4 (+.1/-.1)

4. GH 0.5/3 (-.1/-.5) <---- ties low

:)

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I don't care how anyone spins it. OLTL is ahead of both GH and AMC in total viewer and demos. Nuff said.

There is nothing to spin. It just means that GH will be cancelled if its demos do not rebound.

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It's hard to believe that only a month ago, Frons was saying that GH was staying because it was "healthy."

Sadly the media will not have a word to say about this and will just parrot whatever Frons tells them.

I guess GH is just such a mess these days that it's more about their loss than OLTL gaining.

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There is nothing to spin. It just means that GH will be cancelled if its demos do not rebound.

Just saying. You know how it goes.

I guess GH is just such a mess these days that it's more about their loss than OLTL gaining.

Which is just sad.

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